Principles and Purpose of Organizational Communication

This report discusses the principles and purpose of organizational communication, including different forms of communication, effective communication practices, and analysis of communication practices. It also provides recommendations to overcome communication barriers.

Business Communication
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ABSTRACT
Present report has been focused on various topics such as principle and purpose of the
communication within the Organization. They are going through various ways to reduce such
kind of barriers regarding communication had been discussed within this report. It had been
focused on aim of the communication is to flow information without creating disturbance
information provided by the sender is more clearer. The method help the firm to do change
according as per the polices and procedures that can respond positively on the various
communication styles such as written and oral as written type is considered as more appropriate
and it is suitable for the firm regarding the informal approach. The barriers that has been
discussed within the reports are drivers are rude because of facing stress and also their
performance cannot be detected by the senior managers. In recommendation, it has been
recommended that senior managers interact with drivers time and time and provides them
training so that they can overcome their mistakes.
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Table of Contents
INTRODUCTION...........................................................................................................................3
LO1 .............................................................................................................................................3
Purposes and principles behind different forms of organizational communication....................3
L04 ..............................................................................................................................................4
Principle regarding effective communication that improves practice.......................................4
L05 ..............................................................................................................................................4
Analysis the communication practices ........................................................................................4
Analysis as well as discussions. ..................................................................................................5
Recommendations........................................................................................................................5
CONCLUSION................................................................................................................................5
REFERENCES................................................................................................................................7
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INTRODUCTION
The process of exchanging information between the people within and outside of firm is
known as Business communication (Eyre, 2016). The effective communication takes place when
the employees and managers communicate each other effectively. The aim of the effective
communication is to improves the organizational practices as well as decreases the mistakes.
Present report focuses on purpose and issues behind several forms of firm's communication.
Furthermore, it focuses on the principles regarding effective communication that improves the
communication practices with others and themselves.
Literature Review
LO1
Purposes and principles behind different forms of organizational communication
As per the view of (Aten. and Thomas, 2016) every firm follows formal communication.
The structure of such kind of the business focuses on upward and downward flows for example
message manage to staff or staff to management. Horizontal communication can be used for all
the staff members at each and every level. Apart from that there is also the informal
communication that can takes place regularly. For example the communication at the time of tea
break and lunchtime communication with co-workers positively effect a lot within a firm . The
aim of the communication is to flow the information without creating disturbance. Workers as
per their department should be aware about the goals and objectives of the firm. It aids them to
that information is exchange between the right employees at the right time. Behind the principle
of communication it assist that message would be clearer through keeping right things in mind.
It aids to clear the misunderstanding and information can be say within more clearer methods to
the right individuals (Pearson,2017). Other than that they help the firm to do change according
as per the polices and procedures that can respond positively. It assist to enhance the level of
coordination between the workers so that they can communicate with each other at all levels
until the goals of the firm are achieved. Other than this it can build the relationship among the
employees and managers and also communication builds the loyalty of the employees towards
the firm as they are more loyal towards the firm (Aten. and Thomas, 2016). Through this
process they can easily understand the thought process of each other and take actions accordingly
.
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L04
Principle regarding effective communication that improves practice.
To make the communication more effective the sender of the information is more clearer
about the information and also more effective while passing the information. In addition to this
the language used within the communication must be clearer as well as understands by all as the
words that have the technical meaning must be avoided as well as use less so that the
individuals are unable to face any difficulty. While on the regular basis the delivery of the
information through the system can be maintained so that the process, objectives and procedures
must be achieved (Aten. and Thomas, 2016). The cost of the communication system can be
utilised to avoid the unnecessary information as well as able to reduce the loads of the staff
members and will not able to handle the unnecessary tasks. To make the staff members more
efficient of the firm must have the idea to chose between the written and oral communication.
Written communication is informal while Oral communication is informal. To improve their
channel of communication and makes it more effective than they use the written communication
that will assist the business to follow the code of conduct.
L05
Analysis the communication practices
According to the view (Eyre, 2016) Communication between customers and drivers were
rude as the drivers of the firm works around 6 days a week accompanied by 12 hours shift due
to which they are going through a lot of stress and that stress made them rude. Drivers are rude
and always frustrated because of the stress and when they interact with costumers whether they
are young or old people did not matter for them. This impacted wrong impression to the
customers (Aten. and Thomas, 2016).
Communication between senior management and drivers
At the time of their training and when the training completed these two conditions where
the managers have been interacted with drivers. Before and after they never have been contact
with each other (Eyre,2016).
Barriers to communication
Organizational structure barriers
There are different methods within the structure regarding business .Each and everyone
of them faces the problems of their own and resulted into the barriers of communication. Mostly
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these are the barriers occurs due to the miscommunication as well as level of transparency is also
taken into concern. Within the case of the communication between customers and drivers that
was a language barriers that creates problem. Drivers of the firm uses the English as a secondary
language that created misunderstanding to the customers as drivers thought that costumers
abusing them.
Analysis as well as discussions.
As per this report it focuses on the three questions that clearly focuses that
communication needs to be clear as well as more impressive. While on the other hand it is
evaluated that the written communication also far better than oral communication as oral
communication sometimes creates misunderstanding because context regarding a situation of one
person unable to understand by the next person so that the written communication is formal as
enables the firm to
maintain the code of conduct. The communication process and principles is also explained within
this report. Also firms needs to work on their communication channel as well as barriers so that
they cab easily achieve the growth of the business within market and overcome such problems
through satisfying the consumers.
Recommendations
To remove the barrier of the business ,firms needs to hire the drivers who are aware of
the English language. In addition to this they also hire the employees who are from same
community so that they are not facing any kind of difficulties by their customers. Training and
development is also necessary to overcome such type of problems. Firm must train the
employees as to train them on speaking English or in their cars only English songs can be played
as before speaking, listening is very crucial so that drivers can understands properly that what
customers tries to convey them. Apart from that senior level managers also communicate the
drivers time to time so that they can check the performance of the employees especially
regarding drivers they are able to correct them timely and assist them and improves the
experiences of the consumers
CONCLUSION
From the above study it had been summarized that communication to flow the
information without creating disturbance. It assist the level of coordination between the workers
build the relationship among the employees and managers communication must be clearer unable
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to face any difficulty. Communication makes it more effective use the written communication.
drivers were rude a lot of stress because of the stress interact with costumers within a rude
manner. Drivers uses the English as a secondary language as this creates a problem for the
customers as unable to understands the customers. Furthermore, in focuses on the
recommendation that focused that how overcome such type of problems by proving them on
speaking English and songs can be played within their cars as well as senior managers check the
performance of the employees that improves experiences of the consumers.
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REFERENCES
Books and journals
Aten, K. and Thomas, G.F., 2016. Crowdsourcing strategizing: Communication technology
affordances and the communicative constitution of organizational strategy. International
Journal of Business Communication, 53(2), pp.148-180.
Eyre, E.C., 2016. Business Communication: Made Simple. Elsevier.
Pearson, R., 2017. Business ethics as communication ethics: Public relations practice and the
idea of dialogue. In Public relations theory (pp. 111-131). Routledge.
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