Business Communication & Digital Media Assignment 2022

Thesis / Project Proposal Form
Title of the Thesis
Business Communication & Digital Media
Aim of the Study
This thesis aims to delve into the usage of digital mediums in
the domain of business and corporate communications besides
studying the effects of adoption of such mediums of
communication in the realm of developing and improving
business relationships.
Significance of The Study
With the advent of globalization, the corporate sectors are
adopting improvised marketing techniques through digital
medium communications (DMCs). This is not only benefitting
the growth of economy but also the growth of the business
sector. This comprises of the varied sectors of new media
including the social media platforms, digital streaming
platforms and digital hoardings for the purpose of marketing.
The customer-client relationship is developing and spreading to
the remotest corners after the digital boom during the last
century (Karjaluoto, Ulkuniemi and Mustonen 2015). Such
systems of communications is changing the market scenario

and the communications landscape very rapidly.
Methodology
An empirical study shall be conducted to study the areas of
business marketing and other areas of communication in the
commercial domain using DMC. Collection of both primary
and secondary sources of data is involved in this process to
study the collinear and multi-collinear relationships between
the various factors. Market research and analytical tools try to
understand the changing landscape is taken into account. There
shall be a soft approach and a hard approach (Leleur 2017).
The soft approach comprises of Mind Mapping (MM),
Brainstorming, SWOT (Strength, Weakness, Opportunities and
Threats) analysis and data analysis. While, the hard approach
looks into the Cost to Benefit analysis (CBA), Simple Multi-
Attribute Rating Technique (SMART), developing models and
analyzing the overall scenario besides measuring the sensitivity
and risk approaches (Chaffey, Hemphill and Edmundson-Bird
2015).
The paper tries to intricately look into the growth of business
communications in the realm of digital media. It shall analyze
the effect of digital media on business communications by
identifying the points of connections, campaigns and
visualization. A crucial point for the boom of the business
sector in the recent times and increase in the production is
attempted to be analyzed from the simultaneous growth in the
market for advertisements and newsletters. Statistical