Business Communication: Enhancing Communication through Digital Technology

Business
communication

Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
Digital communication technology......................................................................................1
Comparing two different platforms with their uses, advantages and disadvantages....2
Factors needs to be considered while implementing in organisation...............................3
Recommendation..................................................................................................................3
CONCLUSION................................................................................................................................3
References:.......................................................................................................................................3

INTRODUCTION
The process of business communication involves the information sharing between employee
within and outside a company as to reach goals and aligned with core values of company. The
use of modern business communication technologies in organisation help in supporting and
improving of business practices which becomes crucial for the success of business. The use of
technologies enables business to communicate between different level of management, among
different functions of business with their stakeholders and customers to have smooth business
operations (Jayapandian, 2019). For the report Kmart is been considered which is an Australian
chain of departmental stores owned by Kmart group division of West farmers. 323 stores are
operated by company across Australia and New Zealand. It was incorporated in 1969 where
headquarter is in Mulgrave, Melborne, Australia. The report covers digital communication
technology, comparing two different platforms with its uses, advantages and disadvantages. In
addition, factors are identified which needs to be considered while implementing in organisation.
MAIN BODY
Digital communication technology
It defines the type of communication which relies on the use of technology as there are
several type of digital communication which is refereed as digital communication channels. It is
tool which allows two or more people to have interaction with one another which can be written,
verbal, visual or audible communication. In context to Kmart several digital communication
technologies are used which help organisation to communicate about its products and services
provided to customers. E-mail is known as Electronic mail which is related to sending and
receiving messages electronically over the internet. It is software technology that requires the use
of computer and mobile devices. The use of this helps Kmart in announcing upcoming updates,
keeping track of ongoing company conversations to colleagues (Kim, 2019). Social media is
primarily internet and mobile based tools for discussing and sharing information on the websites,
sites etc. The use of social media helps Kmart in connecting with many people and provides up-
to date information regarding trends and news. It also improves customer relation and allows
business to demonstrate new products, to engage with specific audiences etc.
1