Business Communication: Strategies and Models

Business
communication

BUSINESS COMMUNICATION 1
Introduction
Business communication is the process of sharing the information related to business with the
large number of people within the organisation. It is the performed for the commercial
benefits of the organisation. Every organisation relies on the communication, as it contains
the topics such as customer relation, marketing, consumer behaviour and many others. In this
report, the discussion is made on the topic of “business communication”. Being the state
fitness industry association, it is required to states the communication strategies for gym
organisation as per the analysis.
In the beginning of the report, the role of each group will be discussed by recommending the
different type of communication to each group. After that, the models and theories of an
organisation will be discussed. At the end of the report, recommendation will be mentioned to
improve for the effective communication.
Overview of the communication needs of each group
There are many different tools which are used by the organisation in order to share the
information such as internet, print media, radio, television, and words of mouth. There are
three different groups in the organisation as per the case scenario. These three communities
required to adopt the different types of communication for the effective strategy.
The first group of the organisation needs to work with several government appointed
members which develops the code of conduct. This committee plays the important role
because it is difficult to develop the code of conduct with the government appointed
members. This committee can use the written communication as they require to providing the
written evidence in the paper form.

BUSINESS COMMUNICATION 2
The second group need to consult with the gym owners, exercise professionals, and personal
trainers in order to given them feedback on their performances. This committee also plays the
important role as it encourages the trainers to do work in an effective manner. In this type of
committee requires the strong verbal and non-verbal communication. These type of
communication helps to motivate the trainers (Bovée, Thill, and Raina, 2016).
The third committee will need to communicate the outcomes to potential consumers that use
gyms or personal training services. Consumers are the main drivers of the organisation in
order to attain the success in the market and for long time surviving. It is required for the
committee to adopt the written and verbal communication so that the more of the consumers
attracted towards its services (Brink, and Costigan, 2015).
Communication Models / Theories
There are various communication models and theories that help to understand and support the
recommendations such as Shannon-Weaver Model, Berlo, Barnlund, Constructionist, linear,
Interactive/convergence, Communication theory frameworks and Schramm. The company
has to adopt the Berlo model as it is appropriated for the gym organisation (Coffelt, Baker,
and Corey, 2016).
Berlo communication is a simple application for person to person communication. It contains
the communication source, encoder, message, channel, decoder and communication receiver.
The model contains the factors such as communication skills, awareness level, social system,
cultural system and attitude. It has been seen that this model is appropriate for all the
committees as it contains the effective communication of written, verbal and non-verbal
communication. According to this model, the communication skills, attitude, knowledge and
social skills are required to fulfil their responsibilities. Non-verbal communication includes
the gesture, expression and symbols in order to share the information with the feelings. The