Challenges and Strategies for Effective Business Communication in English Language School

This report discusses the common challenges and barriers to effective communication in an English Language School and provides strategies for overcoming them. It also highlights the importance of cultural awareness in improving communication. The report is relevant for LearnEnglishUK, an English Language school in London and Manchester.

BUSINESS
COMMUNICATION

Table of Contents
INTRODUCTION.......................................................................................................................................3
MAIN-BODY..............................................................................................................................................3
Common challenges and barriers to effective communication.................................................................3
Effective strategies for overcoming communication barriers...................................................................4
Importance of cultural awareness............................................................................................................4
CONCLUSION...........................................................................................................................................4
REFERENCES............................................................................................................................................5

INTRODUCTION
Business communication refers to an effective tool that helps in managing the marketing,
brand, customer relations, customer behavior, advertising, reputation management etc(Bovée,
C.L., Thill, J.V. and Raina, R.L., 2016) . This report is reflected for LearnEnglishUK an English
Language school in London and Manchester where 1000 of students are attending the sessions in
a year. At that time students can face major challenges in communicating and listening the
session effectively. For this a report is prepare by includes barriers and strategies for effective
communication. At last the benefits of cultural awareness.
MAIN-BODY
Common challenges and barriers to effective communication
In every profession and academic effective communication is must for getting the
effective results at last. In English language school students may face several barriers in
communications due to which there study may affect. These barriers are shown below:
 Inability to listen to other- For effective communication active listening is very
essential. In LearnEnglishUK students face the issue of not hearing the teacher because it
can be located on central location that is busy street and due to open window students
cannot listen effectively(Malyuga, E.N. and Orlova, S.N., 2017).
 Cultural barriers- Different cultural have different values and to communicate
effectively with the students it is very essential for school to organize cultural activities
so that they effective interconnect with British society and less feel homesick.
 Technological barriers – It is another barrier and challenge that students of English
Language School can faced. In this weak Wi-Fi signal due to technical problem they
cannot connect with their family and friends effectives and because of that they cannot
focus on study.
 Physiological barriers- In winters, students at English Language school can face the
issue of cold, fever because of ineffective insulation at the building. This will majorly
affect in effective communication.

Effective strategies for overcoming communication barriers
The effective communication is a reason of successful future. In English Language
School students can face several barriers and directors of LearnEnglishUK can focus on several
strategies that can show below:
 Limit distractions- Communication is effective when there is no distraction in
communicating and listening. In this English Language School director can focus on
renovating their old building where proper ventilation is included that reducing the crowd
and helpful in effective communication and listening(Mayfield, J. and Mayfield, M.,
2017).
 Provide feedback- It is another strategy that a director can take for removing the
barriers in the communication. In this they can take the regular follow-ups of students so
that they can analyze the standard of people and transfer information according to that.
Importance of cultural awareness
Culture plays an essential in communicating effectively and appropriately. In English
Language School director can highly focus on organizing cultural activities so that
misunderstandings can removed in information collection and also helps in encouraging students
to effectively understand the teachers. It also helps in engaging students with the other country
coulter effectively so that they do not miss their family and friends more(Bannier, C., Pauls, T.
and Walter, A., 2019).
CONCLUSION
From the above report it is concluded that business communication is an essential
element that helps successful of the task and objectives in appropriate manner. In this several
barriers can be faced by the person and to overcome this, individual can focus on implementing
some strategies and analyse the importance of cultural awarensss so that high productive results
can be gained out.

REFERENCES
Books & Journal
Bannier, C., Pauls, T. and Walter, A., 2019. Content analysis of business communication:
introducing a German dictionary. Journal of Business Economics. 89(1). pp.79-123.
Bovée, C.L., Thill, J.V. and Raina, R.L., 2016. Business communication today. Pearson
Education India.
Malyuga, E.N. and Orlova, S.N., 2017. Linguistic pragmatics of intercultural professional and
business communication. Springer.
Mayfield, J. and Mayfield, M., 2017. Leadership communication: Reflecting, engaging, and
innovating.