Optimum Physiotherapy: Quality Health Services | Leading Clinic
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Added on 2020-06-04
Optimum Physiotherapy: Quality Health Services | Leading Clinic
Added on 2020-06-04
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BUSINESS COMMUNICATION
TABLE OF CONTENTSINTRODUCTION ..........................................................................................................................3MAIN BODY .................................................................................................................................3CONCLUSION...............................................................................................................................8REFLECTIVE.................................................................................................................................8REFERENCES..............................................................................................................................11
INTRODUCTION Business communication is the process of conducting communication within theorganization for the purpose of transactions which are related tot he business and mutualunderstanding of the business. Structure of many business organization is very critical as it basedon the give and take relationship of the sender and the receiver. Effective communication is thebase requirement of any organization as it helps in ensuring growth and development to theorganization. Optimum Physiotherapy, is the business organization which deals in grocery andhome materials, it is one of the top leading chain of supermarket based on Germany. The mainfocus of this report is identifying competitors, strengths, weaknesses of Optimum Physiotherapy,and to analyze key issues that are being faced by organization . MAIN BODY Optimum Physiotherapy, is one of the top leading clinic that provides physiotherapyservices; currently it provides it services at 23 clinics across 10 countries. As per the report ofthe 2010, the overall revenue of the organization was €53 billion. Optimum Physiotherapy,functions its business in approximately more than 9 countries with almost 23 clinics. OptimumPhysiotherapy, is a common name for health and care related services. (Biancamaria, 2016). The key business of the Optimum Physiotherapy, revolves around providing health andcare services to the people it specially provides, physiotherapy services, their main significanceis that they use rock tape to encourage correct muscles firing patterns. As it deals in medicalservices its their core requirement to maintain the quality of its servicess in order to gain the trustand attention of the patients. It is very important for the organizations like OptimumPhysiotherapy,to keep their patients satisfied in order to increase their profitability and success.Optimum Physiotherapy,is very prominent in functioning its business as it provides quality ofservices and comparatively low prices (Barba, 2016). Optimum Physiotherapy, covered patients from all the social classes as it tends toprovide goods and services of high quality at relatively low prices. And around 90% of theservices are belong to exclusive brands thus it is sufficient enough to attract the patients who arebrand conscious. Optimum Physiotherapy, delivers premium quality of services to theirshoppers as it believes in increasing their savings and health and well being. As per somereports, Optimum Physiotherapy, serve approximately 40 million patients every month ( Barba,2016).
Well recently the organizational heads of the Optimum Physiotherapy, are searching fornew suppliers for their unique range of servicess with private label. In United States, one of thefastest growing medical supermarket is Optimum Physiotherapy, as it comprise of more than1,600 stores in 35 states (Bull, 2016). One of the biggest competitor of Optimum Physiotherapy, is HND .Both theorganizations deal in same sector. Optimum Physiotherapy, and HND are one of the major rivalsof health and care industries (Optimum Physiotherapy, – Five Forces Analysis, 2016). Theservices offered by both the organizations are relatively high in comparison to the otherorganizations. (Chatterjee, 2017). The main aim of the Optimum Physiotherapy, is to provideservicess and services of premium quality to their patients in order to encourage their savingsand also to ensure the well being for their health (Chung, 2015). The strengths of the OptimumPhysiotherapy, are:Their quality of servicesRock-tape to cure their patients High quality services Meeting the needs and requirements of the patients who belong to middle class groupBeing at the right place at the right time The main aim of the company is to provide quality services at low prices, so during thetime of economic depreciation and recession it become very difficult for the organization tomaintain the low prices of there services . Optimum Physiotherapy, is one of the very prominentservice centers (Henderson, 2015). As per the report of the 2010, the overall revenue of theorganization was very good. As it deals in basic medical services its core requirement is tomaintain the quality of its services in order to gain the trust and attention of the patients. Theleaders and the managers of the Optimum Physiotherapy,, conduct their work in a well organizedmanner to ensure that the performance of their clinics keep on enhancing and to becomesufficient enough to gain the trust and loyalty of their patients. For the organizations likeOptimum Physiotherapy,, it is very important to provide satisfaction to their patients in order togain competitive advantage in the market. PESTEL Analysis of Optimum Physiotherapy,:P – Political; E – Economical; S –Social; T – Technological; E- Environmental and L-Legal.
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