Business Communication | Facebook | Essay

Running head: FACEBOOK AS A TOOL OF BUSINESS COMMUNICATION
Business Communication
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1
FACEBOOK AS A TOOL OF BUSINESS COMMUNICATION
The world of social media has no doubt brought in ample amount of business
development opportunities alongside its very strong networking and marketing approach. The
reach, the speed coupled with cost effectiveness is increasingly making social media the most
chosen platform for business transactions by large as well as small scale companies.
According to Shin, Pang & Kim, H. J. (2015), Facebook with its 2.27 billion monthly users
has potential to promote business products and services, increase customer retention and
support as well as boost recognition. In this article, the central emphasis would be in
understanding the potentials of Facebook in business development and what are its wide
spread impact across varied business sector.
In the retail and e- commerce business, Facebook for Business has shown tremendous
success results where it ensures perfect reach of the brand across its 2.5 billion user base
every month, to bringing in more buyers through effortless signup process, email marketing
and hassle free mobile app installations to finally making the sell happen. One of the leading
example in this sector is ASOS, the online fashion retailer operating on a dynamic mobile
platform which has significantly used Facebook ads to get customised and personalised
advertising messages spread across varied social media platforms and increase sales by
volumes (Lee, Hosanagar & Nair, 2018). Next is the consumer packed goods sector where it
has been observed that globally 1.59B people have access to Facebook everyday and these
CPG can easily market their products using this social media platform. One of the finest
examples of this is none other than the renowned brand Tropicana (Luarn, Lin & Chiu, 2015).
The next business sector where Facebook has made remarkable effect is the Tourism Industry
also known as Destination marketing which is increasingly becoming popular in today’s age
of digitalisation (Erkan, Gokerik & Acikgoz, 2019).
The concept of Facebook for business is no doubt an integrated marketing
communication approach which according to Schivinski & Dabrowski, (2015) aids the