Comparison of Communication Practices: Caltex vs Microsoft

Running head: Business Communication
Business Communication
Name of the Student
Name of the University
Author Note

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Table of Contents
Introduction and company background......................................................................................2
Company background of Caltex Petroleum 185........................................................................2
Company background of Microsoft...........................................................................................3
Synopsis of non-Electronic Communication method................................................................3
-Caltex....................................................................................................................................3
-Microsoft...............................................................................................................................4
Synopsis of electronic media and communication strategies.....................................................5
-Caltex....................................................................................................................................5
-Microsoft...............................................................................................................................6
SWOT analysis of overall communication methods..................................................................7
Caltex:....................................................................................................................................7
Microsoft:...............................................................................................................................8
Comparison between communication practices of Caltex and Microsoft.................................9
Recommendations and conclusion...........................................................................................10
References:...............................................................................................................................12

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Introduction and company background
This report makes and in-depth analysis between the communication strategies
employed by the two companies, namely Caltex and Microsoft. After the company
background provided in the initial part, summary of both electronic as well as non-Electronic
Communication strategies employed by organisations have been provided in this report.
Based on the factors of advantage and disadvantage in communication channels of both
organisations, detailed SWOT analysis have been contacted. In the next part, that is inception
four assessment and comparison between the communication practices have been displayed.
Lastly, recommendations have been provided keeping both the organisations in mind in
context to the improvement of their business communication strategies.
Company background of Caltex Petroleum
Caltex Petroleum is one of the biggest successful joint ventures where 50% share is
owned by chevron and other 50% by Australian shareholders. The Assets of the company are
better than their closest Rival, the Royal Dutch Shell group. Chevron Corporation As Well As
Texaco. The market expense of the organisation spread across Petroleum And convenience
products. Caltex Petroleum has equity interest over 14 fuel refinery, 17 lubricant blending
facilities along with more than 500 Ocean depots as well as terminals. There is major
presence of the company in East Africa, East Asia, delete, South Pacific, Southeast Asia and
other areas as well and it is the only Petroleum company which operates in all the major
markets of Asia. The well trained as well as efficient International workforce of the
organisation, comprising of 7500 members are engaged in activities like oil refining,
marketing as well as production of facilities for operation. However, 98% of the employees
of the company belong to the domestic market. Since its Inception, organisation has

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emphasised on development of overseas opportunities for oil refining as well as marketing of
their products (Caltex 2019).
Company background of Microsoft
Microsoft Corporation is a multinational company on the software and technology
industry, headquartered in the USA. The organization is one of the leaders in the market and
specializes in the development manufacture, licensing, spport and sales of software,
hardwires and computers as well as various consumer electronic products. Its famous
software products includes the Microsoft Windows Operating System, Microsoft Office
Package, Web Browsers (such as EDGE and Internet Explorer) as well as flagship products
such as X-Box consoles. In terms of its revenues, Microsoft is the largest manufacturers of
software and is considered one of the most valuable companies in the worlds, ranking at 30
among the Fortune 500 companies. Founded in 1975 by Paul Allen and Bill Gates, the
organization currently makes an annual revenue of 110.4 billion USD, with a net operating
income of approximately 35.1 billion USD, net income of 16.6 billion USD and employing
about 135,000 people (as of 2018). In 2018, Microsoft also became the most valuable
company that is publicly traded, surpassing Apple Inc., after being replaced by Apple Inc. in
2010, thereby gaining back their long standing position in the market. In 2019, the value of
Microsoft was estimated to be about 1 trillion USD (Microsoft 2019).
Synopsis of non-Electronic Communication method
-Caltex
The non-electronic communication methods that are used by Caltex includes the following:
 Face to Face meetings: Caltex uses face to face meetings are the primary form of non-
electronic communication, which are conducted on both on eon one as well as a group