Importance of Business Communication in an Organisation

This article discusses the importance of business communication in an organisation and how it helps in achieving goals and objectives. It explores different forms of communication such as formal, informal, and interpersonal communication. The article also highlights the principles of effective communication and provides insights into evaluating communication practices. It concludes with the significance of communication training for employees and the role of clear and concise communication in building customer relationships.

BUSINESS
COMMUNICATION
ABSTRACT
Business communication plays an important role in an organisation through which a manager
can effectively develop a positive working environment achieving all the goals and objectives of

company in the given time period. It is required by managers and management of an organisation
to make a proper communication channel in organisation in order to make sure that all the
messages and information are delivered to the required sender efficiently and effectively. It is
also required by managers to have good communication skills so that long lasting relationships
can be maintained between employees and clients. This is also helpful in professional as well as
personal development of employs which helps them in career growth for long term.

Table of Contents
ABSTRACT.....................................................................................................................................2
INTRODUCTION...........................................................................................................................4
TASK 1............................................................................................................................................4
Purpose for effective communication.....................................................................................5
TASK 4............................................................................................................................................5
Principle of effective communication to enhance practices:..................................................5
TASK 5............................................................................................................................................6
Evaluation of communication practices.................................................................................6
Communication practises for others-......................................................................................6
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................8

INTRODUCTION
A process through which information in an organisation is shared between people as well as
their customers is called business communication. An official communication help in sharing the
information about a business to their employs as well as their customers outside the full and
external environment (Birlik and Kaur, 2020). The transport for London is needed to make
proper communication to all the travellers visiting London tube regarding conflicts between local
travellers and tourist. Company needs to generate proper communication to give the information
about harmony and peace in all the stations to all the customers visiting and travelling to London
tube.
TASK 1
Different principles and forms of communication
Communication refers to an integral part of an organisation which have an efficient role
to play in developing various strategies to achieve the target of company. A number of
communication principles are to be followed by company in order to make sure that all the
required decisions are followed effectively and goals and objectives of company I achieve been
given time period. Below mentioned are some of these forms of communication and their
principles:
Formal communication: A formal communication in a company is set up with help of all the
policies and regulations in the company. It is followed by a proper code of conduct. The
management of transport for London are preparing a proper strategy to communicate the
required information to all the Travelers of London tube in a formal way.
Informal communication: Informal communication is a form of communication in which
communication is not preplanner it happens naturally. Usually the communication between close
relatives, family members and friends which do not have any policy or rules to be followed is
called informal communication (Lockwood and Song, 2020). The employs of transport of
London sharing the communication with their family members and friends will be considered as
informal communication in this case.
Interpersonal communication: Interpersonal communication is and is and shall form of
communication which includes online system for various business purposes. It helps employees

to meet with different people at a distance places through online video conferencing or calling. It
helps to manage relationship between various places where a company cannot reach physically.
Purpose for effective communication
Communication holds an important part in delivering a message or information through a sender
to receiver. It is important to develop a proper objective for making the communication and
drafting the information thoroughly so that the right information is received by the receiver.
Various purpose due to which it is a sensual for transport for London to communicate the
information efficiently to their customers are mentioned below:
Sharing of information: it is essential in communication process that the information which is
been transferred from one person to another brings benefit to both the parties. The major purpose
for communication is that the information can be communicated without any barrier. The
management of transport for London needs to share this information with all the visitors and
travellers so that they do not face any inconvenience during the summers in the London tube.
Optimum customer satisfaction: Second major purpose for the communication required by
transport for London is that they need to satisfy all the customers. Right to information is a right
provided to customers which every company requires to follow. Under this right it is the duty of
transport for London to make sure that they convey essential information to their customers. This
will increase loyalty of customers to words the firm and also increase revenue and profits of
transport for London.
TASK 4
Principle of effective communication to enhance practices:
It is naturally seen that the person who are already known to each other share the
information through the process of communication amongst themselves (Lehmberg and
Tangpong, 2020). It is important for transport of London to make sure that all its employees are
well known about the information which is required to be communicated to Travellers in London
tube. They require to understand believes, interest and backgrounds of travellers in order to
communicate in a proper manner.
It is essential that the message delivered is clear enough to communicate the information without
any barriers of language or culture. The terminologies used for communication also play an
important role in communicating various messages. The managers should take care about the

factor that all the components of effective communication are used in order to create a perfect
message. This will also help organisation in developing long-term relationship with their
customers so effective communication is essential part to make sure that customers remain loyal
to the company (Chung and et. al., 2020). Also the managers need to take care about the factor
that communication should be two sided so employees are required to clear any queries or doubt
of customer if aroused.
TASK 5
Evaluation of communication practices
Executive level employees of a company are responsible for making sure that the culture in
company is positive and good communication strategy is adopted in order to achieve all the
objectives and goals of the company in a stipulated time period. The managers of transport for
London required to develop an effective communication strategy by adopting a number of
practices which are mentioned below:
Building up confidence: Managers of an organisation are required to build confidence in their
employs and also motivate them through boosting their morale is in positive way in order to
increase the productivity of organisation. This will give confidence to employ and they will
increase their potential and skills efficiently (Belyaeva and Rubtsova, 2020). This also helps in
development of effective communication which have a positive impact on performance of
employees.
Enhancing productivity level: when a company requires to increase productivity of the
organisation they adopt a perfect communication strategy so that they can clearly understand all
the goals and convey it to their employs. They need to develop a two-way communication in
which they also listen to all the advice and ideas of employs which help them in increasing their
productivity. Through this an organisation can effectively attain all its goals and object is in
given time period.
Clarity of goals and objectives: in order to develop a proper understanding of all the objectives
of an organisation it is required by managers to develop a proper communication strategy to
convey this information. If this information is not conveyed properly all the efforts and work of
employs to words the goal will be useless. It is important for managers to guide their employs in

order to help them in attaining their personal as well as organisational goals effectively and
officiant Lee.
Communication practises for others-
It is important for an organisation to make sure that proper training and development are
provided to employees in order to increase their communication skills. It is important because an
employer directly communicate with customer of an organisation and they need to answer all the
queries and doubts of those customers (Lee and Varon, 2020). Better communication with
customer will help an organisation to develop loyal customers which will help them in longer
time period. Fundamental concepts as well as principles followed by organisation can be
effectively understood by employs through better communication. Various practices for employs
are mentioned below:
Be clear and concise: It is essential for employers to make sure that the message which they
want to deliver is clear and shot. It is important to avoid using a number of technical jargons
which might create a confusion in the mind of customers regarding the message which has been
communicated.
Various modes of communication: There are a number of ways to deliver a message to the
sender. It is required by organisation to choose the most appropriate way of delivering
communication which might suit the organisation and also be convenient for the audience.
CONCLUSION
The above mentioned report clearly signifies the importance of communication for an
organisation. Clearly states that transport for London needs to effectively communicate the
required information to all its Travelers so that they do not face any problem while travelling
during summer. The reports suggest various forms of communication which can be effectively
used by transport for London. Various purpose for which this communication is required by the
company is also in the above report. It clearly mentions what are the different practises which
can be used by an organisation so that the required information can effectively reach all its
employees and customers.

REFERENCES
Books and Journals
Birlik, S. and Kaur, J., 2020. BELF expert users: Making understanding visible in internal BELF
meetings through the use of nonverbal communication strategies. English for Specific
Purposes. 58. pp.1-14.
Lockwood, J. and Song, Y., 2020. Understanding each other: strategies for accommodation in a
virtual business team project based in China. International Journal of Business
Communication. 57(1). pp.113-144.
Lehmberg, D. and Tangpong, C., 2020. Employee primacy and corporate slogans in Japanese
and American firms’ communication in times of crisis. International Journal of
Business Communication. 57(1). pp.86-112.
Chung, S. and et. al., 2020. Financial returns to firms’ communication actions on firm-initiated
social media: evidence from Facebook business pages. Information Systems
Research. 31(1). pp.258-285.
Belyaeva, E. and Rubtsova, S., 2020. Language and Communication Training for Business
Education: The Missing Competencies. In English for Specific Purposes Instruction
and Research (pp. 159-176). Palgrave Macmillan, Cham.
Lee, J. and Varon, A.L., 2020. Employee exit, voice, loyalty, and neglect in response to
dissatisfying organizational situations: It depends on supervisory relationship
quality. International Journal of Business Communication. 57(1). pp.30-51.