Report on Importance of Business Communication

Running head: BUSINESS COMMUNICATION
BUSINESS COMMUNICATION
Name of the Student
Name of the University
Authors Note:

BUSINESS COMMUNICATION1
Table of Contents
Introduction..........................................................................................................................2
Discussion............................................................................................................................2
Conclusion...........................................................................................................................7
References............................................................................................................................8

BUSINESS COMMUNICATION2
Introduction
Business leader from various organization use different strategy for improvisation of their
business. As a result of social media strategy Enterprise Social networks (ESN) is used for
establishment of communication among target audience. Advantages and disadvantages of ESN
has been discussed properly (Berthon et al., 2012). Use of digital communication can benefit the
organization in various number of ways. Importance of mental break has been discussed in
details. Social media platform can have organization to support the professional relationship with
large of employees. Importance of establishment of relationship among coworkers will be
discussed in the coming pages on the report.
Employees from various organization can easily make use of social media platform for
analyzing the information (Borgatti, Everett & Johnson, 2013). Importance of information for
creation of awareness can bring a large number of benefits which will creation of brand image of
organization. Some of the well-known media platform like blogs, wikis and yammer has been
discussed in details.
Discussion
Social media consist of interaction between individual and organization which is nothing
but a product based organization. (Berthon et al., 2012) states that the content in general
comprises of text picture, video and networks. Text was the first form of social media which is
used for the first form of social media. This article in general focus on the various internet
website like twitter, blog and many other. Blogs are certain website which are used for
maintenance of regular diaries which is inclusive of graphics, videos, links to other blogs which
consist of graphics, videos, text and link to other videos. Twitter is a micro blog which is used