Business Communication Individual Report

This report discusses the theories of organizational communication, barriers preventing students from returning to campus, and strategies adopted by University of Greenwich to overcome these barriers. The report highlights physical, organizational, psychological, and financial barriers and how the university has taken steps to minimize the impact of these barriers on students. The report concludes with the importance of effective communication in promoting business success.

Business
communication
Individual Report

Contents
Introduction...........................................................................................................................................3
Theories of the organizational communication..................................................................................3
Barriers preventing the students from returning to campus...............................................................4
Strategies adopted by the university to overcome the barriers...........................................................5
Conclusion.............................................................................................................................................6
Reference...............................................................................................................................................7

Introduction
Business communication is described as sharing of the information or convey
significant message between individuals within an organization as it help the business in
bringing commercial advantages for the organizations. Business communications is all about
that how the organization share their information in most effective manner so that their
services or product to its existing and potential customer (Aksom, 2021) A good
communication is very vital ability to promote a business success. The considered
organization in this report is University of Greenwich on which basis this report will cover
the theories related to the organizational communications, evaluation of the barriers that
prevent the students from returning to campus. Along with this, it will also discuss about few
strategies that the institution has implemented to overcome such barriers.
Theories of the organizational communication
The organizational theory is mainly concerned with the relationship between an
organization and its environment, the impact of those relationship on the organizational
function and how the organization affect distribution of the privilege within the society. In
context of the University of Greenwich, there are few organizational theories which are
mentioned below:
 General system, theory- Ludwig von Bertalanffly has originated this theory in 1937,
but after it has extended by Erwin Laszlo and Talcott. To develop this theory, Ludwig
has sought to the account for an interrelationship within the world-wide around him
and for viewing this world in a holistic way. This theory provide a natural avenue to
investigate the organizational function and relationship as it views an organization as
a system composed of different subsystem whose interdependent and interlocking
parts are held together by the communications. General system theory postulated that
similar types of the communication exchange which occur within organizational
boundaries also transpire between entity and external environment, with this
transactional process including transfer of energy, money, labor, information and
resources (Krücken, Mishra and Seidenschnur, 2021). In relation to University of
Greenwich, as students are not ready to return to their campus, in this situation,

respective university has apply the system, theory by showing that how university is
concern for their students and handle all the students issues in all aspect of their
career, anyway they can.
 Bureaucracy - This theory was developed by the German Sociologist Max Weber in
order to exemplify an ideal organizational form, which is, an organization or
institution exhibiting higher level of the formal structure. In context of
communication, this theory suppose as hierarchical approach in which all the
organizational members report to one above her or him until a communication reaches
to the top command. As per this theory, an ideal organization should assume the
impersonal structure and also should have a clear set of the rules not just to control the
emotional oriented behavior of employees which causes them to react unpredictably
and irrationally, but also with the purpose to protect the common employees from
abuse of power by those in upper echelons of structure. In relation to University of
Greenwich, university has found this theory most efficient as it make their work more
easy in convincing the student to join the campus again. University’s staff performs
this job in most efficient way under the supervision of higher authority in hierarchy.
Institution has delegated the responsibility to its staff and effort to bring the students
to campus.
 Acceptance theory of the authority- Cherster Barnard haS founded this theory in
1938. This theory state that manager’s authority of their subordinate mainly depends
on subordinate’s willingness to accept manager’s right to give any order and comply
them (Laaksonen and Lambotte, 2022). In relation to University of Greenwich, this
theory significantly follow up the traditional top down management approach, then it
also embrace more contemporary philosophy of management which acknowledge
need to provide the subordinates with clear explanation of the institutional policies
and other initiatives.
Barriers preventing the students from returning to campus
In COVID 19, the educational institutional were closed for a certain time period. But
after COVID many student were not ready to come back in campus. They were avoiding
visiting the campus due to various reasons. In relation to University of Greenwich, there are
certain barriers faced by the students. Few of these barriers are mentioned below:

 Physical barriers- In COVID 19, physical barriers was major barriers as student
were not ready to join the campus again due to risk of virus. Students of University of
Greenwich afraid that if they came in contact with other student or person, then they
will also suffer from this virus. In this situation they prefer to maintain a social
distancing. Thus this structural obstacle prevents the student to return to campus.
 Organizational barriers- These barriers are related to the organizational rules policy,
structure and facilities. In relation to University of Greenwich, this is another barrier
that leads an ineffective communication and creates a distance between institution and
students as resulting it restrict students to join the campus. Another reason is that
university has no proper information bout the government guidelines which may
create a problem for student after sometime. This is another major barrier that
influence students not o return their campus.
 Psychological barrier- This barrier is related to thinking and attitude of individual. it
is due to the emotional character and mental limitation of the human beings (Landers
and Marin, 2021. In context of University of Greenwich, this barriers impact the
communication between students and university as students are suffering from an
anxiety due to COVID 19 that may be very distracted about how will they returning
the campus.
 Financial barriers- As due to COID 19, many people lost their job, many students
also doing a part time job to continue their study but they had also lost their job. In
this situation it becomes difficult for them to join the campus again (Mustapha,
Kassim and Rahmat, 2022).
Strategies adopted by the university to overcome the barriers
As it was major issues for the universities that students were not coming back to
campus. It was major concern for various universities; therefore several strategies are
formulated by the universities to make understand the students. In relation to the University
of Greenwich, these startgies are mentioned below:
 Firstly in order to overcome form the physical barriers, it is essential for the
University of Greenwich that they take care properly of a hygienic environments so
that it can reduce risk of the health issues. To prevent the virus spreading, respective
university has make few rules and guidelines under which, it is mandatory for every

student or staff to wear a mask all the time. They also announced that there should a
distance among all the students and follow the rule of social distancing. They instruct
the students not to share their things with the other students so that physical contact
can be avoided (Obel and Gurkov, 2022).
 To cope up with the organizational barriers, University of Greenwich should be aware
regarding the government guidelines and new rules so that an accurate message can
be communicated to the students. Their structure and policies should be incorporated
on such a manner that an effective communication can take place between the
students and university.
 As students are facing financial issues in continuing their study further therefore
university has taken such steps so that the financial burden can be minimized on the
students. They support the students so that they can continue their study without any
hurdle (Valeri, 2021).
 To overcome from the emotional and psychological barriers, University of Greenwich
motivates its students to join the campus again and promise the students that they are
safe inside the university. University should prepare the students mentally so that they
can return to the campus and start to study.
Conclusion
From the above report, it is concluded that there are various organizational theory
such as acceptance theory, general system theory and many more. These theories help an
organization or institution in establishing an effective communication. From the above
discussion it is analyzed that, the COVID 19 ha impact student’s study adversely. As
students are not ready to join the offline class due to risk of infection and other barriers,
therefore, various education institutions like University of Greenwich has taken few steps so
that students get ready to attend the class again. For this university has also formulate certain
rules and guidelines under which the risk of virus can be reduced. Hence, such strategies help
the universities to overcome form the issues of different barriers that restrict the students to
return their campus. By this, student has started to focus their study again effectively or
efficiently.

Reference
Aksom, H., 2021. Reconciling conflicting predictions about transience and persistence of
management concepts in management fashion theory and new
institutionalism. International Journal of Organizational Analysis, 30(2), pp.430-453.
Krücken, G., Mishra, S. and Seidenschnur, T., 2021. Theories and methods in higher
education research–a space of opportunities. European Journal of Higher
Education, 11(sup1), pp.461-467.
Laaksonen, S.M. and Lambotte, F., 2022. The communicative constitution of organizational
memory. In The Routledge Handbook of the Communicative Constitution of
Organization (pp. 421-434). Routledge.
Landers, R.N. and Marin, S., 2021. Theory and technology in organizational psychology: A
review of technology integration paradigms and their effects on the validity of
theory. Annual Review of Organizational Psychology and Organizational Behavior, 8,
pp.235-258.
Mustapha, H., Kassim, R. and Rahmat, A., 2022. Internet of Things Adoption in
Manufacturing: An Exploratory of Organizational Antecedents. In Advanced
Transdisciplinary Engineering and Technology (pp. 339-351). Springer, Cham.
Obel, B. and Gurkov, I., 2022. Using old theories to find novel solutions in organizational
design of large established firms. International Journal of Organizational Analysis.
Valeri, M., 2021. Organizational studies: implications for the strategic management.
Springer Nature.