Foundations of Business Communication: Industry Analysis and Skill Development

Foundation of business
communication
Table of Contents
INTRODUCTION ..........................................................................................................................3
TASK ..............................................................................................................................................3

PART-1............................................................................................................................................3
Industry data................................................................................................................................3
SWOT Analysis..........................................................................................................................4
Porter's five force model.............................................................................................................5
Issues that is faced by company..................................................................................................6
PART-2............................................................................................................................................8
Refection.....................................................................................................................................8
Gibbs model of reflection ...........................................................................................................8
CONCLUSION .............................................................................................................................10
REFERENCES..............................................................................................................................11

INTRODUCTION
Business communication foundation is most essential to be examined as it provide base
for the company success. It will help to collaborate vision and mission of company and raise the
sale of company. The business practice or analysis is most important as it will determine factor
through which company gets highly impacted. Along with this it will also determine opportunity
for company in increasing its revenue level (Amit and et. al). The chosen organisation in this
report is Jessica Kingsley Publishing LTD. This is the recognise company of UK founded in
1987, that deal in publishing book related with behavioural science and social. The report
highlight industry data along with key business, supplier, customer performance regarding
strength, weakness and challenges faced by them. It also include model of SWOT, Porter's five
force model that determine company competitive position. This also include some issues that is
faced by manager and owner of company.
TASK
PART-1
Industry data
Jessica Kingsley Publishing LTD is one of the independent international publishing
company that mainly discover kind of publishing like behavioural science, as well as social
science (WANG and ZHU, 2020). The industry gets high Award of Tulleken Publisher for its
best publishing in UK. This company is based on high publishing independent company.
Key business partners
The company is located in London, where they deal in business of periodical, newspaper,
directory, Book as well as Directory Publisher industry. Here in company employee are around
40 at various location that create more million sale for company. There business partner are
around 1823 companies (Bucchiarone and et. al, 2018). These partners are termed as their
corporate family that collectively deal with issue that company face and provide opportunity to
increase more profit in company.
Suppliers
Jessica Kingsley Publishing LTD deliver more focus to improve its relation of supplier
because company performance is mainly depend upon relation and quality of their supplier. The
company UBC Press is consider as their distributors supplier mainly in country of Canada that

charge Canadian dollars. They are delivering more quality that cover spectrum, social work,
autism etc. The suppliers are the strength of company as they almost supply more than 250
publisher. As a result company continuous focus upon improving performance and gets highly
awarded in their professional industry.
Customer
The company customer consist of student, academic professional, educational
professional institute etc. Due to effective performance of company they deliver their best
services and product to their respective customer (Colombo and et. al, 2020). That is why
company is successfully maintain its loyal customer. The main reason behind this as they
provide high quality services that satisfy customer need, want and desire.
Competitors
The company has to deal with high competition level in the competitive market.
Generally their competitors are Book companies UK, NLS Publisher etc. They are also
delivering good quality of services in the market, that is why it will be termed as biggest threat to
the company. The company need to be more focus upon their unique selling proposition with
good quality.
SWOT Analysis
The Swot analysis of Jessica Kingsley Publishing LTD cover some points such as-
Strength- The Jessica Kingsley Publishing LTD has more skilled employee as they
continuously focusing upon proper training programs by investing more resource on training of
employee. The company experience high satisfaction due to company potential and positive
relationship with the company (Dono and et. al, 2019). The company is much strong in
performance in existing as well as new market.
Weakness- Company is not performing well in planning in more efficient way. The
current assets and liquid ratio is remaining ideal at present. The company is more weak at
demand forecasting related with product as sometime they fail to utilise more opportunity for
company development. There inventory is much high as compare to other competitors. The
company unique selling proposition is not that much clear in order to attract more potential
customer.