BUSINESS COMMUNICATION INTRODUCTION The term corporate
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The term corporate communication is concerned with the communication among the top level and other authorise representatives of the company who areaccountableformanagingthecompanies resources.Thecompanyconsideredunderthis poster is Amazon which has started the operation from the year 1994 and deals in cloud computing and e commerce industry. This poster will explain the corporate communication among the Amazon. For instance, the services of Amazon which is used likeAmazononlineshopping.Inthis,whena customer or user orders a product then there is a proper internal communication within the business organisation. This when, customer selects a respective product, then the Amazon team has a communication regarding the availability of the product, time it will take to reach to the doorstep of the customer, etc. After this communication, the order of the customer is BUSINESS COMMUNICATION INTRODUCTION P3. Corporate communication. InAmazon, the company is involved in producing various products and services for its customers but the most crucial one is the online application for selling products and services. It is wider concept and involvesthemixtureofdifferentcommunication methods and techniques. For introducing the better delivery option to the customer, the Amazon will develop corporate communication strategies. They eitherinformdirectlytothetoplevellevel management or behave as an advisor in managing a company'sreputation. For this, the company will organise various meetings, presentations, email, news letter, etc. that will make people of the company aware about the new innovative tactic which is being implemented and communicate with the people. It willdiscussaboutthedesignoftheAmazon application and initiate the modification in it such that they will be able to attract customersmore effectively and efficiently. Fromthisposterithasbeenconcludedthat communication plays a major role for enhancing and development of organisation. With this, the employees are aware of different organisational objectives and goals and helps in establishing proper connection. Conclusion References Mikkelson, A. C., York, J. A. and Arritola, J., 2015. Communicationcompetence,leadership behaviors,andemployeeoutcomesin supervisor-employeerelationships.Business andProfessionalCommunication Quarterly.78(3). pp.336-354.