Challenges and Strategies in Business Communication at Sport Love

This presentation discusses the challenges and barriers related to effective communication within Sport Love and provides strategies to overcome them. It also explores the cultural influences on communication within the company. The presentation concludes by emphasizing the importance of effective communication for achieving the objectives of Sport Love.

Introduction to Business
communication

INTRODUCTION
 Communication can be considered as the key to success which supports the positive and informed knowledge
about all the practices which occurred in an organisation.
 This study will be based on the Sport Love whose working environment is lacking in communication that will
produce inefficient and inaccurate results of the company. This is an individual London based Sports and
leisure centre business who is not able to manage proper flow of communication within an organisation.
 This report will help in identifying various communicational barriers that restricts the growth of the Sports
Love. It will also help in making clear understanding about development of new strategies that will support the
healthy organisational culture. The report will also focus towards the cultural influences of the company which
derives the negotiation in communication between the staff members of Sport Love.

Common challenges and barriers related with effective
communication within Sport Love
 Business communication is the process of sharing information within the enterprise to carry out
the commercial practices within the Sport Love.
 This can also be referred as the promotional aspects that helps the organisation in sharing the
information to promote the products and services in order to attract large number of potential
customers.
 Business organisation deals with various different kinds of departments in order to produce the
common objective of the company. So communication within the staff members is also one of the
most important reason behind the growth and development of the organisation.
 In Sport Love organisation there is a lack of interpersonal communication between the employees
which resulted in ineffective and inaccurate flow of information that delays the decision making
power of the firm.

Cont..
 There are many reasons that is responsible for the failure in maintaining the
interpersonal relationship with each other.
 Lack of communication leads to the miscommunication as sender may not be able to
receive the message in a way exactly in which the sender intended.
 So it is very important that the communicator seeks the feedback in order to identify
that the message is clearly understood by the receiver. There are various
communication barriers in Sport Live that restricts the growth of the company.

Barriers
 Misinterpretation
This is one of the major issue which have arrived in Sport Love and this leads to the wrong move
of the employees. This can be considered as the stem from the poor communication efforts by the sender.
 Lack of knowledge and attention
Sport Love organisation follows the improper structure of the organisation and thus it leads to
improper attention and knowledge about the topic. This cam contribute towards the poor production and
creativity which results in ineffective results.
 Distrust
Employees needs to possess the trust and faith among each other that built the strong relationship
and thus leads to the higher productivity. This can be considered as one of the strongest barrier within Sport
Love which mainly involved in indifferent behaviour and attitude of the employees.

Cont..
 Complexed organisation structure
It is one of the greatest issue that derives the Sport Love in exchanging the data and information
of the which is related to the main functions of the company.
 Lack of confidence
This barrier restricts the qualities of the manager and leader in communicating the actual
commands to the low management authority people. So lack of confidence result in delivering and
expressing commands or statements.
 Lack of proper incentive and motivated spirit
Sport Love managers do not appreciate the good work of the employees which resulted in
demotivation of the workers. This does not brings the effective production out of them therefore it causes
miscommunication among workforce.

Developing various strategies that help in overcoming
the barriers in communication
 Business communication barriers can be resolved in Sport love on order to sustain the organisation
for the longer run. So in order to overcome such communicational barriers in the enterprise managers need
to focus towards the implementation of new strategies that leads to effective communication within the
Sport Love. So in order to develop and grow the company in future, manager need to implement various
strategies in enterprise. Such strategies are as follows:

Cont..
 Ask questions
 This strategy promotes two way communication between the employees and this
helps in identifying the reasons behind all the functions. It also helps in analysing the vision and
mission of the Sport Love.
 Active involvement and participation
 Active participation of the individual employee within every task helps in finding the
ultimate solution of the problem. This Strategy helps in taking the proper flow of
communication between all the employees. This can be possible by rewarding and recognising
the performance of the employees.

Cont..
 Remember to listen
This helps in proper communication without any interference of any argument within the
company. Employees of the Sport Love have to implement the habit of listening that will help in
effective communication between the employees.
 Non verbal communication
Sport Love have to focus towards promoting various IT tools in the business organisation
that help in eliminating the verbal communication and promotes the good flow of thoughts and
expressions through the use of Electronic mails and telephonic communication between employees.

Cont..
 Follow proper hierarchy in communicating any commercial information
This strategy helps in communication of the data and information regarding the business
practices without skiping any employee. So this helps in smooth flow of communication between
all the level of employees. This helps in promoting good customer services which attracts large
number of customers.
 Be clear
Implementation of this strategy promotes the transparent flow of information which
cannot produces ambiguity statements. Clear communication leads to effective productivity that
result in achieving the main objectives of the Sport Love.

Determine the awareness and cultural awareness of
communication in Sports Love
 Communication of the information may vary according to the different cultures of the
organisation. Cultural differences might be responsible for wrong interpretation of the
commands and duties. Such Awareness regarding the culture of the organisation can be
described as:
 Language
 This is one of the important cultural awareness within the organisation that
may be responsible for miscommunication. Different languages of the people will be
resolved by hiring a interpreter that translates the information in common third
language.

Cont..
 Non verbal behaviour
Cultural difference in non verbal behaviour changes the main meaning of the information
as it might be helpful in interpreting the data wrong which may be responsible for uncomfortable
expressions that may derive the wrong idea and intention in the minds of the Sports Love company.
 Thinking and decision making process
These differences delays the flow of information and data which results in delays in
decision making power of the employees. This leads to an ineffective functioning of the company
thus Sport Love cannot be able to generate enough profitability within the business

CONCLUSION
 From the above study it has been concluded that communication helps the organisation
in achieving the main objectives of the Sport love. An ineffective communication
within the structure of the organisation causes inefficiency and inability to generate
enough profitability. This study has helped in making an understanding about the
effective communication within Sport Love. It has also provided various strategies that
supports the effective communication and thus leads to the effective customer support
that generates the profitability. This report has also provided various cultural
differences within the company that restricts the flow of information from one staff
member to another. This has also helps the Company have to focus towards promoting
the use of IT tools within Sport Love.