The Importance of Business Communication in Corporate Responsibility

This report examines the need for business communication in a business organization concerning corporate responsibility. It focuses on ethical, social, and environmental responsibilities and the importance of communicating them internally and externally.

Running head: BUSINESS COMMUNICATION
Business Communication
Name of the Student:
Name of the University:
Author Note:

1BUSINESS COMMUNICATION
Table of Contents
Introduction................................................................................................................................3
Ethical Responsibilities..............................................................................................................3
Social Responsibilities...............................................................................................................4
Environmental Responsibilities.................................................................................................6
Conclusion..................................................................................................................................7
Recommendations......................................................................................................................7
References..................................................................................................................................8

2BUSINESS COMMUNICATION
Introduction
The main aim of the given paper is to examine the need for business communication
in a business organisation concerning corporate responsibility. In this connection, the report
is focused on investigating the way the managers and the business effectively communicate
the aspects of ethical, social as well as environmental responsibilities to every single
employee of the organisation and it can be seen that it is vital that the managers are able to
communicate these policies both internally and externally. This report first looks at ethical
responsibilities then focuses on social responsibility and finally looks at the environmental
policies. According to the viewpoint of Crane, Matten and Spence (2019), managers working
in any productive business entity uses the synergy of Corporate Social Responsibility (CSR)
in the concern of boosting the profit margin of the organisation as well as building and
improving better customer as well as employees’ relationship. This is because, in this modern
era of generation, the customers prefer to vote with their power of money and thereby held
the business entities responsible for the broad daily actions in their livelihood. Concerning to
this ideology of the customers, it was found that the companies are responding positively
towards the demands and desires of the customers. In regards to the employees of the
organisation, the firm is known to practice ethical labour ideologies and volunteering
programs that would benefit the employees (Crane and Glozer 2016).
Why managers should communicate externally about corporate
responsibility
As stated by Cassidy (2016), the managers in any effective business entity is
accountable to handle the complete corporate responsibility of the business that starts from
planning to communicate the plans of the same to every external stakeholder of the
organisation. This is because corporate responsibility is a factor that turns to be complex as

3BUSINESS COMMUNICATION
well as important for a business organisation. If the same is not communicated in a clear and
concise manner than the complete plans and processes as well as the goodwill of the
organisation is hampered. This is the basic reason the managers should externally
communicate about their corporate responsibility so that the external stakeholders such as the
customers and the suppliers connected to the business understand what the company is
accountable to and builds their expectation accordingly. In this connection, the given paper
explains the different corporate responsibilities and the importance of their communication
internally and externally in a business entity.
Ethical Responsibilities
The managers in any business entity need to communicate both internally and
externally about the ethical responsibilities of the employees connected to the organisation
(Lim and Greenwood 2017). In this connection, the manner in which the managers can
communicate about the same as the means of shaping the social norms, the effective cultural
practices as well as the religious influences in the working organisation. Consumers expect
that the companies must produce good quality services and products and they also demand
environment friendly products and services (Beckford 2016). They always prefer those
companies who are a good corporate citizens. Ethical responsibility is to conduct a business
in such a way that do not harm the society finds way to minimize the negative impacts on the
society. They must follow ethically accepted thing that do not cause any harm to society such
as selling good quality goods and services at reasonable prices comes under the financially
and ethically responsible behaviour.
Moreover, the fact and factor about the reasons behind the communication of ethical
responsibilities between the managers and the business are that the same is termed to be vital
for the plans and processes of any business entity (Knechel and Salterio 2016). This is

4BUSINESS COMMUNICATION
because the ethical responsibilities of a business are the pillar of the same, which handles the
critical situations in an industry that requires moral decision making. The same involves the
component of the senior leaders protecting their employees, customers as well as the
community connected to the business firm from any negative consequences that could arise
in the course of action of the business. Thus, the communication between the managers and
the business is necessary to let every individual in the business understand their ethical
standards to be maintained.
Social Responsibilities
The managers in any business entity need to communicate both internally and
externally about the social responsibilities of the employees connected to the organisation. As
stated by Jacques (2017), the effective manner in which the managers of a business should
communicate about the social responsibilities to its effective organisation is by the use of the
diverse pool of organisational resources and precautionary measures of the social goals and
services. The managers should practically communicate the obligation and the commitment
that the employees are accountable to the firm, and they themselves should adhere to the
same. As in this concern, it was stated by Thompson (2017), the phenomenon of social
responsibility is the responsibility of all the level of the employees working within a
productive business organisation. Concerning these criticisms, the managers have to bear
along with the main motive of profit maximisation; the same is accountable to maintain the
same with the adherence to the laws and customs of the society. The managers need to
understand the fact that the effectiveness in the concept of social responsibility can help in
the promotion of the development of the groups as well as expanding the supporting
industries (Hillson and Murray-Webster 2017). Thus, the social responsibility should be
effectively communicated by the managers with the means of lower and upward internal and
external communication that will help in the sharing of the information that is required to be

5BUSINESS COMMUNICATION
delivered to the employees. Social responsibility of a company involves the protection of the
interest of society. The M&M purpose must not be to earn profit but they also consider the
interest of shareholders and work for them. They must carried out such activities that benefit
the society and do not harm the environment. The companies must adopt such practices that
contribute to the society as a whole, like coca cola gave charity fund from its earnings every
year.
As stated by Chaudhri (2016), the managers and the business entity should
communicate about the social responsibilities in the concern that every employee connected
to the business organisation should understand about their accountability to the welfare of the
society along with the protection of their own rights and interests. The same is essential for
the managers can do the business in order to maintain the functional expertise of the firm, the
effectiveness and efficiency in the work of the employees as well as the procurement of a
better organisational structure and healthy working environment both internally and
externally.
Environmental Responsibilities
The managers in any business entity need to communicate both internally and
externally about the environmental responsibilities connected to the organisation (Crowther
2018). In this connection, the given report tends to state that the effective way through which
the managers can communicate the environmental responsibilities to its employees is the
adaptation of the legal implications and orders towards the sustainability of the environment.
The adherence to the laws and decrees to keep the environmental factors safe will also keep
the employees in strictness of maintaining the same. As opined by Fayol (2016), when a
business organisation makes any changes or adheres any new laws and orders in the working
conditions of the business, the same becomes essential to be communicated to the employees.

6BUSINESS COMMUNICATION
Thus, a new change made in the organisation regarding the adoption of the environmental
changes and factors would be made known to the employees, and therefore the managers
would be able to communicate to the business employees and thus make the communication
effective regarding the concept of environmental responsibilities.
The managers and the business entity should effectively communicate with each other
regarding the environmental responsibilities as the same is to be recognisably maintained in
the organisation under the policies of the government that decides the retention of the
business in the market. As was critically opined by Grover et al. (2018), that a business entity
in order to achieve successful competitive advantage in the business market has to be
accountable to the sustainment of the environment and its aspects and not only its own goals
and objectives towards the attainment of profit and gaining sufficient level of brand and
customer loyalty. If a business organisation fails to maintain its legal obligations towards the
environmental factors, the same is accountable for legal actions and orders. The adversity in
the same may also lead to the termination of the business from the market permanently.
Companies must be concerned about the practices that contribute to the environment. M&M
must follow the regulation regarding air. They must dump waste materials properly and
safely, make sure that the trash s collected by the authorized company and they have
completed a waste transfer note upon the collection of waste.
Conclusion
Based on the above shreds of illustration presented in the report, the study can be
brought to a conclusion that a business organisation and its connected managers are highly
accountable towards the plans and responsibilities needed to be carried in the organisation.
Concerned to the given paper, the essential responsibilities are stated as the ethical, social and
environmental responsibilities that the managers and the company are responsible for and

7BUSINESS COMMUNICATION
liable to each other. This is because all the connected stakeholders of the company and the
duties of the company are inter-connected to each other and are necessary for the gaining of a
compelling competitive advantage.
Recommendations
On the basis of the understanding of the study, the given report tends to suggest few
strategic implications that would help a productive business organisation to be effective and
efficient in the market of the business environment (Charles Jr, Schmidheiny and Watts
2017). The same are specified as below.
 Aligning with the mission and values that the company needs to set at the multitude of
the ways to give back their part of the responsibility to participate and fulfil the
activities of the community.
 Aligning with the services of the business in a recognisable and significant manner.
 Mobilising the employees with the help of a recognisable community and committee
members.
 Volunteering the team building activities in the organisation and delegating proper
and concerned authorities to the interested team.

8BUSINESS COMMUNICATION
References
Beckford, J., 2016. Quality: a critical introduction. Routledge.
Cassidy, A., 2016. A practical guide to information systems strategic planning. Auerbach
Publications.
Charles Jr, O.H., Schmidheiny, S. and Watts, P., 2017. Walking the talk: The business case
for sustainable development. Routledge.
Chaudhri, V., 2016. Corporate social responsibility and the communication imperative:
Perspectives from CSR managers. International Journal of Business Communication, 53(4),
pp.419-442.
Crane, A. and Glozer, S., 2016. Researching corporate social responsibility communication:
Themes, opportunities and challenges. Journal of Management Studies, 53(7), pp.1223-1252.
Crane, A., Matten, D. and Spence, L. eds., 2019. Corporate social responsibility: Readings
and cases in a global context. Routledge.
Crowther, D., 2018. A Social Critique of Corporate Reporting: A Semiotic Analysis of
Corporate Financial and Environmental Reporting: A Semiotic Analysis of Corporate
Financial and Environmental Reporting. Routledge.
Fayol, H., 2016. General and industrial management. Ravenio Books.
Grover, V., Chiang, R.H., Liang, T.P. and Zhang, D., 2018. Creating strategic business value
from big data analytics: A research framework. Journal of Management Information
Systems, 35(2), pp.388-423.
Hillson, D. and Murray-Webster, R., 2017. Understanding and managing risk attitude.
Routledge.

9BUSINESS COMMUNICATION
Jaques, E., 2017. Requisite organization: A total system for effective managerial organization
and managerial leadership for the 21st century. Routledge.
Knechel, W.R. and Salterio, S.E., 2016. Auditing: Assurance and risk. Routledge.
Lim, J.S. and Greenwood, C.A., 2017. Communicating corporate social responsibility (CSR):
Stakeholder responsiveness and engagement strategy to achieve CSR goals. Public Relations
Review, 43(4), pp.768-776.
Thompson, J.D., 2017. Organizations in action: Social science bases of administrative theory.
Routledge.