Principles of Organisational Communication and Effective Strategies

This report discusses the theories of organisational communication, communication barriers, and strategies to resolve them. It also explores the principles of effective communication and their impact on organisational operations. The report includes a case study on UK transport company (TFL) and provides recommendations for improving communication practices.

Business
Communication

Table of Contents
Assignment 1...................................................................................................................................1
Covered in Poster...................................................................................................................1
Assignment 2...................................................................................................................................1
INTRODUCTION...........................................................................................................................1
Literature review..............................................................................................................................1
Analysis and discussion of all questions..........................................................................................3
Recommendations............................................................................................................................3
CONCLUSION................................................................................................................................4
REFERENCES................................................................................................................................5

Assignment 1
Covered in Poster
Assignment 2
INTRODUCTION
Communication is termed as a process in which exchange of information is done with the
help of different measures from one person to another. Effective communication practices allow
transferring of messages in effective manner that remove any form of confusion. In order to
implement effective communication practices efficient communication tool and strategy act as
key element (Ellwood, 2020). Present report includes formative set of discussions on theories of
organisational communication in addition with communication barriers. Along with this
strategies through which process can be effectively resolved are also included in this report.
Further in this report discussion upon principal and purpose behind diverse range of
organisational communication is included. Lastly, principles of effective communication in order
to enhance communication practices efficiency are also included.
Literature review
As per according to Weber’s Classical organizational theory of fixed structures main focus
of this theory is upon presence of hierarchical structure of power, as it effectively recognise
importance of division of labour as well as specialisation. In accordance to Weber this has been
determined that organisation is required to ensure that they have clear set of responsibilities and
defined roles in their structure to ensure presence of effective communication process. As it aid
entity to make sure that there is no scope for confusion in messages that management send to
different departments (Swayamsiddha, 2020). Further it has been evaluated that according to
Weber’s classical organisation theory due to its emphasize upon strict rule as well as distribution
of power this makes organisation necessary to have an ideal form of bureaucracy, within which
every person in company working structure get treatment in equal way and responsibilities and
work get divided among them according to their area of expertise. Further it has been evaluated
that Weber states that management must ensure that they have hereticalform of management
systems through which the can effectively ensure division of labour and presence of clear form
of communication. However in context with Henry Fayol principles of management of classical
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theory of organisational communication entity is required to have efficient management
principles like unity of direction, unity of command, authority, order, subordination of individual
interest to general interest and scalar chain (Valentinova and Rybakov, 2020). In addition to this
according to this theory it is essential for entity to ensure that there communication is specific
and have clear words for the purpose of task design and implementation.
This has been identified that as per in accordance with Satria and Adek, 2020effective
communication process can get affected by different type of barriers which is having capability
to further impact upon smooth and efficient operations of organisation. Along with is it has been
evaluated that these barriers have significance capability to affect overall profitability and
productivity of organisation in number of manners. As per according to the poster it has been
identified that there are certain form of barriers of effective communications that include
physiological and physical,Psychological and language barriers, as to effectively overcome these
barriers it is essential for entity to undertake use of efficient strategies, techniques tools and
measure through which they can enhance communication practices in workplace structure. It
further allow them to convey their message to audience in a well define an effective manner. It
has been identified in context with psychological barriers it is important for entity to make their
investment in internal growth as well as personal development of employees. In addition to this
with the implementation of efficient emotional management structure organisation can manage
psychological barriers in effective manner. However in context with language barrier barriers
organisation with having reliable translation services and by offering certain language classes in
which employees must trained with those languages that are widely used in entity workplace
structure. These measures help organisation to overcome this barrier in effective manner along
with this entity by taking use of visual method of communication and undertaking utilisation of
planar communication can overcome these barriers in a well-defined and efficient manner. It has
been evaluated that psychological barriers can be effectively overcome with the help of clarity in
thoughts. For this entity by offering weekly relaxation exercises to employees can ensure their
stable mental conditions. With the help of this, performance and productivity can be significantly
maximized. As to overcome physical barrier company with the application of new technologies
such as communication app, messaging app and emails can ensure immediate answers. Thus, it
has been evaluated that by considering all these effective strategies organisation can convey the
message to audience in efficient way.
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Further this has been evaluated that main purpose and principle behind diverse range of
communication practices is to effectively strengthen organisation daily basis operations while
overcoming conflict management and problem solving aspect (Sadow, 2020). In addition to this,
by implementing communication seven principles like principle of attention,principle of
timeless, principles of clarity, principle of feedback, principles of adequacy in workplace
structure, , principle of Informality and principle of consistency entity can maximise efficiency
of employees and further improve their performance to accomplish organisational goals at great
extent.
In addition to this, it has been evaluated in terms of UK transport company (TFL) that entity
undertakes use of different types of communication in organisation that are, internal
communication in which company take advantage of visual or audio-visual, oral or written,
formal or informal etc. By taking use of this form of communication entity aim towards to
inform, motivate direct, educate and control individuals in organisation. Along with this,
respective entity also take use of external communication in which they undertake utilization of
business meetings, Letters, press conferences, brochures, audio-visual presentations, telephone
calls, publicity films product launch events etc. Further this has been identified that in order to
unified all forms of communication measures UK transport company (TFL) undertake use of
principles of effective communication that are, they set formative and clear goal, and have clear
vision, ensure that they conduct their operations by being organized and in a persuasive manner.
While if it is talked about barriers of communication this has been identified that there is
wide range of barriers and are having significant impact upon functioning of organisation. In
this some of the barriers include emotional barriers, physical barriers, lack of interest, distraction
barriers and more. However all these barriers can be overcome by UK transport company
(TFL) by undertaking use of measures like avoiding slang, overcome cultural differences and
more.
Analysis and discussion of all questions
It has been identified that organisation management by ensuring occurrence of effective
communication practices in their business structure like confidence, receiving feedback on
regular basis, active listening, open mindedness in message can effectively able to conduct their
operations (Amant, 2020). Along with this it has been identified that, comparatively to other
organisation with the application of strategies as well as plan in order to use effective
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communication tools as well as efficient communication software like cloud technology, group
chat emails to create dynamic environment can significantly enhance communication process. It
further allows accomplishment of corporate goals with maximum profitability. In addition to this
it has been determined that as per compared to other organisation management by ensuring that
that employees are engaged in communication and decision making process can effectively able
to enhance their communication practices (Maynard, 2020). Employee engagement prove to be
an efficient measure through which company can facilitate collaboration within staff members of
different departments that further lead them to implement communication strategies in effective
manner (Sadow, L., 2020). Along with this assistance of special meeting for the purpose of Q&A
session in continuous manner also benefit entity to maximize efficiency of the communication
process.
Recommendations
According to evaluation this has been recommended to organisation to undertake use of
diverse range of communication strategy, measures, tools and techniques in order to convey their
message to related individuals effectively. With the application of different type of
communication techniques and strategies entity can effectively able to fulfil their goals and
objectives in a well defined and effective manner. It has been recommended to organisation to
mainly rely on visual aids as it is effectively help in attracting or influencing receiver attention in
attractive manner. In addition to this organisation is also being recommended to learn the art of
mastering communication timing, as with the help of this process they cannot only communicate
or send message to sender in time effective manner but also influence them. It is also essential to
make sure that there is formative transparency prevails in the process of communication as it
effectively benefit in building trust with receiver that can be audience or employees. With the
help of this entity can accomplish their objectives in efficient and feasible manner. Concise form
of communication forma is also most important aspect which is being recommended to
organisation to undertake, in this it is essential for entity to make sure that their message or
information does not include any kind of unnecessary details, as if message takes more time then
receiver may lack interest. In addition to this organisation is also recommended to make sure that
they have undertaking regular feedback from receiver in order to know their respective. It
effectively helps in strengthening communication process. Further openness ‘in communication
acts as most important element that aid organisation to fulfil their objective in best effective
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manner. In addition to this organisation is also recommended to modify message according to
receiver or audience need in order to convey message to them in effective manner. It has been
identified that with the implementation of all these measures in the communication process
individual or organisation can convey their message in an effective manner to target audience
and can further fulfil their objectives in a feasible way.
CONCLUSION
According to above given report it has been concluded that, communication act as one of the
most important element through which exchange of information from one individual to other is
done. This process can be maximized with the application of different theories of organisational
communication and communication strategies as well as tools. With the application of
communication practices organisation can effectively able to deliver their information and
necessary messages to related parties. In this with the assistance of theories like classical theory
of organisational communication of fayol and theory of Weber proves to be effective that allow
entity to maximize their communication process. It further benefitsentity to effectively convey
their message to audience and related individual and accomplish their goals in efficient manner.
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REFERENCES
Books and Journals
Ellwood, F., 2020. Golden Rules of communication. Dental Nursing, 16(1), pp.10-12.
Amant, K.S., 2020. The five principles of research in culture, communication, and
design. Intercom.
Maynard, L., 2020. Fundamental Principles of Effective Symptom Management in Neonatal
Palliative Care. In Neonatal Palliative Care for Nurses (pp. 231-253). Springer, Cham.
Pearson, M.M., 2020. Transformational leadership principles and tactics for the nurse executive
to shift nursing culture. JONA: The Journal of Nursing Administration, 50(3), pp.142-
151.
Tanis, C.J., 2020. The seven principles of online learning: Feedback from faculty and alumni on
its importance for teaching and learning. Research in Learning Technology, 28.
Shen, E.P. and Thompson, R., 2020. Effective Perioperative Consultation. In The Perioperative
Medicine Consult Handbook (pp. 7-11). Springer, Cham.
Sadow, L., 2020. Principles and Prototypes of a Cultural Dictionary of Australian English for
Learners. In Studies in Ethnopragmatics, Cultural Semantics, and Intercultural
Communication (pp. 165-190). Springer, Singapore.
Freese, M.D. and Shramko, L., 2020, March. The Principles of ESL Course Design in the Liberal
Arts and Sciences Educational Environment. In Proceedings of the Conference
“Integrating Engineering Education and Humanities for Global Intercultural
Perspectives” (pp. 449-456). Springer, Cham.
Satria, D. and Adek, M., 2020, March. The Study of Five Rhetoric Principles in Indonesian
President’s Speeches. In 3rd International Conference on Language, Literature, Culture,
and Education (ICOLLITE 2019) (pp. 58-61). Atlantis Press.
Valentinova, O.I. and Rybakov, M.A., 2020. Basic Principles of Analysis of the Inner
Determinant in Linguistic Systemology.
Swayamsiddha, S., 2020. Bio-inspired algorithms: principles, implementation, and applications
to wireless communication. In Nature-Inspired Computation and Swarm Intelligence (pp.
49-63). Academic Press.
Ferrari, L., 2020. Principles of the Pediatric Perioperative Surgical Home. Gregory's
PediatricAnesthesia, pp.312-322.
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