Importance of Business Communication in Go Travel Organization

This research report explores the importance of business communication within an organization, focusing on Go Travel. It discusses various barriers of communication, strategies to overcome them, and different types of organization communication. The report also highlights the principles of effective communication and provides recommendations to enhance productivity and performance.

Business
Communication

ABSTRACT
This research report explores an importance of business communication within an
organisation. Report exhibits information regarding various barriers of communication that
influence practices and productivity of company in context with Go Travel organisation.
Moreover, it explains different strategies through which firm can overcome form such barriers
and formulate better policies. Further, it contains brief of different types of organisation
communication and their purpose in company. There are number of principles which are
essential while conducting effective communication programs. Lastly, report suggest some
recommendations by which organisation can able to enhance its productivity and performance.

Table of Contents
LITERATURE REVIEW................................................................................................................1
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
Analysing purpose of different forms of organisation communication......................................1
Principles of effective communication........................................................................................2
Evaluation of Communication practices.....................................................................................4
RECOMMENDATIONS.................................................................................................................4
CONCLUSION................................................................................................................................5
REFERENCES................................................................................................................................6

LITERATURE REVIEW
According to Ainhoa Arranz, 2019 (Effective communication skills, 2020). Effective
communication refers to set of different interaction skills through which people can able to
interact and communicate effectively with others. Effective communication are highly useful in
education, at workplace, everyday in life. Effective communication is essential in each business
organisation as it is a process through which employees are enable to exchange ideas, thoughts
and information with aim of attaining organisation goals. There are various barriers and
principles that should be consider by management for smooth functioning and decision making
of organisation.
INTRODUCTION
Business communication refers to process where individuals share relevant and detailed
information regarding business projects and decisions within or out an organisation. An effective
communication is an essential aspect for company as it reflect how management and its
workforce contact or interact in order to accomplish objectives (What is Business
Communication & Why Do You Need It?, 2020.). Go Travel is one of leading travelling
organisation situated in London and engaged in business of organizing European trips and
holidays. Recently, company has opened two new offices in different location of Europe also
management is facing issue of communication barriers between local workers. This assignment
contains detail information regarding different challenges and barriers of communication as well
as cultural issues. Further, it exhibits effective strategies and principles that must consider by
manager to overcome this problems.
MAIN BODY
Analysing purpose of different forms of organisation communication.
Organisation communication is a mechanism through which employees or teams convey
or pass out messages of organisational goals and discuss how to achieve them effectively. In
order to understand influence of effective communication over company's productivity, it is
necessary to examine different types of communication methods carried out within organisation.
1. Formal Communication: this type of communication is held within those organisations
which are associated with formal structure. In such organisation, flow of communication
is travel by different channels related with status or recognized position in organisation
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chart. Purpose of this form of communication in Go travel is to make sure that flow of
data or information must be delivered accurately and smoothly on time. It enable full
standardised and routine to be pass without any delay. Further, this helps firm to maintain
decorum of discipline within departments and communication process.
2. Informal Communication: this is also known as Grapevine communication cause in this
form there is no rules and regulation exists as employees having informal relations with
others within or outside a company. There is free and spontaneous flow of information
take place between parties (Veltsos, 2017). Purpose of such communication in Go Travel
is that it helps in spreading certain information which related to general interest of person
that cannot be conveyed by formal channels. Also, it enables workers or employees to
feel free to express their view points as it keep them motivated.
3. Downward Communication: in this type of communication, information flow from top
to bottom within organisation. In such interaction, supervisors or executives make use of
their power and provide instructions, orders and policies to lower staff in order to
accomplish standard goal and objectives. Under this method, proper and effective
performance of doing job is expected by lower subordinates. Purpose of downward
communication in Go Travel is that it enables managers to provide effective job
instructions, descriptions, organisation polices and rules to its workforce so that it
become easy for employees to understand tasks and responsibilities.
4. Downward Communication: in this form of communication, flow of information is
transmitted from lower level to upper level of organisation. In such communication,
information related to projects or materials are involved about which workers required to
communicate with their superiors (Escobar-Rodríguez and Bonsón-Fernández, 2017).
Purpose of such upward communication in Go travel is that it enables management to
understand viewpoints, attitude, perception of all employees. Moreover, employees can
communicate about problems, issues they are facing. This communications helps top
management to collect relevant data and insight information in order to take essential
decisions regarding business growth.
Principles of effective communication.
Effective communication influence the functions, processes, decisions and efficiency of
an organisation as whole. If there are positively interacted and connected workforce within a
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company then there are higher possibility of hike in productivity and performance of business in
market. It brings better customer satisfaction through effective after sales services which in turn
increases profits. All this can be achieved by Go travel if management consider different
principles of communication that enhance overall practices of organization. Such principles are
explained below.
1. Principle of Clarity: Go travel required to consider while communicating or
transmitting any idea or policies in such manner that provide clarity to workers what to
do and how. This principle state that there must be no confusion or vagueness in
message. It is based on an assumption that clear information will bring out exact
response from other person. This principle enables Go Travel management to keep
highly disciplined workforce free from conflicts or chaos which emerged due to unclear
vision (Nickerson, 2015)
2. Principle of Attention: Go Travel required to take into account of this principle while
conveying message as attention of target audience is important. This principle says that
sender must draw the attention of its receiver towards idea or message so that it result in
proper coordination. Through application of this principle, problem of insecurity face by
staff due to linguistic barriers can be solved as this bring coordination and cooperation
among them. This enhance overall productivity of GO TRAVEL as better interaction
exists between staff which in turn will reduce complaints made by customers and
increase satisfaction level.
3. Principle of Consistency: this principle suggest that communication must be persistent
and stable in terms of policies, objectives and plans instead of full of fluctuations. Under
this principle communication should take place according to policies that are prevailing
in organisation. This enable Go travel to maintain effective balance between objectives
or policies and employee interest with purpose of avoiding unnecessary conflicts and
sustain discipline within company. Consistent communication will bring constant
business practices (Malyuga and Orlova, 2017).
4. Principle of Adequacy: this principle states that any idea or information contains all
related aspects and must be communicated in same manner. Go Travel required to
consider this principle while interacting with its workforce in order to avoid delay in
decision making and action plan. Improper and half information will leave employees in
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confuse state as they not able to understand core objectives of organisation which result
in decrease profitability and productivity.
Evaluation of Communication practices.
Effective communication consider as a pillar in success of any organization. In case of
Go Travel, company is facing major issue regarding improper communication between workers
of different staffs. Main reason of this communication barrier is language and cultural
misunderstanding due to which there is increase in customer's complaints and decrease in profits
of organisation. To resolve this problem company has adopt two effective strategies: Avoidance
of business jargon and organising language training programs. Both practices are effective and
useful in order to maintain coordination and harmony between employees. This enables
management to provide clear directions to workers and establish a culture where everyone can
express themselves freely and openly (Addams and Allred, 2015). By providing training firm
can improve the ability of workers regarding how to interact and treat customers in effective and
efficient way. In result, it enables workers to provide higher quality of services that enhance
level of customer satisfaction. Effective communication practices result in increased product
engagement and creativity that raise productivity level and improvise goodwill of organisation.
Moreover it enhance relations between customers and workers so that there is a reduction in
complaints.
RECOMMENDATIONS
From above discussion of different communication issues facing by Go Travel
organization due to which its productivity and profitability is slowing down. It is recommended
to company that it should follow all basic principles of communication efficiently in order to
maintain effective and healthy interactions within organisation. Go Travel management should
preserve transparency at workplace where employees have full knowledge regarding operations
and objectives. This enables productive communication between management and workforce
through creating open policies that permits employees to talk about their problem directly with
supervisors without any hesitation (Steele and Plenty, 2015Darics, 2015). Go Travel should
organise time to time workshops for employees regarding cultural background, ethnicity. These
workshops contains role playing activities so that it enhance ability of employees to
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communicate in better way with others. Also, this strategy helps in teaching workers about how
to deal with different perception and viewpoints.
CONCLUSION
As this assignment demonstrate it can be concluded that Effective communication act as
a cornerstone for achieving success of organisation. Appropriate business communication is
highly matter to organisations as it connect employees interest with organisation vision.
Effective communication helps in bringing and maintaining coordination within organisation
which in result helps in accomplishment of objectives and goals. There are various barriers that
required to be consider by management in order to maintain smooth functioning between sender
and receiver. There are number of principles that are essential for effective communication and
solving various communication issues.
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REFERENCES
Books and Journals
Addams, L.H. and Allred, A.T., 2015. Business communication course redesigned: All written
and oral communication assignments based on building career skills. Academy of
Educational Leadership Journal, 19(1), p.250.
Darics, E., 2015. Introduction: Business communication in the digital age—Fresh perspectives.
In Digital business discourse(pp. 1-16). Palgrave Macmillan, London.
Escobar-Rodríguez, T. and Bonsón-Fernández, R., 2017. Facebook practices for business
communication among fashion retailers. Journal of Fashion Marketing and
Management: An International Journal.
Malyuga, E.N. and Orlova, S.N., 2017. Linguistic pragmatics of intercultural professional and
business communication. Springer.
Nickerson, C., 2015. The death of the non-native speaker? English as a lingua franca in business
communication: A research agenda. Language Teaching, 48(3), pp.390-404.
Steele, G.A. and Plenty, D., 2015. Supervisor–subordinate communication competence and job
and communication satisfaction. International Journal of Business
Communication, 52(3), pp.294-318.
Veltsos, J.R., 2017. Gamification in the business communication course. Business and
Professional Communication Quarterly, 80(2), pp.194-216.
Online
Effective communication skills. 2019.[Online]Available
through<https://blog.cognifit.com/effective-communication-skills/>./
What is Business Communication & Why Do You Need It?. 2020.[Online]Available
through<https://www.nextiva.com/blog/what-is-business-communication.html>./
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