Assignment on Business Communication - Doc

Added on - 21 Apr 2020

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BUSINESS COMMUNICATIONDIGITAL COMMUNICATIONName of the Student: SAI PRAFULLA KUMAR REDDY SAGILIStudent ID:00223334TName of the Organization: Torrens University
1BUSINESS COMMUNICATIONTable of ContentsArticle 1...........................................................................................................................................2Article 2...........................................................................................................................................2Article 3...........................................................................................................................................3Article 4...........................................................................................................................................4Article 5...........................................................................................................................................4Article 6...........................................................................................................................................5Article 7...........................................................................................................................................5Article 8...........................................................................................................................................6Article 9...........................................................................................................................................7Article 10.........................................................................................................................................7References........................................................................................................................................9
2BUSINESS COMMUNICATIONARTICLE 1Tiago, M. T. P. M. B., & Veríssimo, J. M. C. (2014). Digital marketing and social media:Why bother?. Business Horizons, 57(6), 703-708.According to the article by Tiago and Verissimo (2014), communication is the key toorganizational success. Effective communication lays the foundation of the organization thereby,having a competitive advantage. The article highlights that the traditional method ofcommunication creating issues in establishing effective communication within the organization.As a result, both employee and organizational performance are severely hampered. Therefore,the use of digital communication needs to be implemented by the organizations in order toensure effective communication. The types of digital communication include the use of socialmedia, emails and group chats.Therefore, it can be concluded that the use of digital communication will help in ensuringeffective communication within the organization thereby, enhancing the employee andorganizational performance.ARTICLE 2Lovejoy, K., & Saxton, G. D. (2012). Information, community, and action: How nonprofitorganizations use social media. Journal of ComputerMediated Communication,17(3), 337-353.According to the article by Lovejoy and Saxton (2012), communication through social media isdifferent from communication through the official organizational website. Communication
3BUSINESS COMMUNICATIONthrough organizational website narrows down the range of communication. According to thearticle, the use of social media includes internet relay chats, blogging, and instant messaging thatbroadens the range of organizational communication. Digital communication helps in openinggreater possibilities for organizational and interpersonal communication. For example, the non-profit organizations use Facebook for building capital that is used for other benefits of thesociety.Therefore, it can be concluded that social media communications provide interactivity,interpersonal engagement and dialogue within the organizations effectively.ARTICLE 3Leonardi, P. M., Huysman, M., & Steinfield, C. (2013). Enterprise social media: Definition,history, and prospects for the study of social technologies in organizations. Journalof ComputerMediated Communication, 19(1), 1-19.According to the article Leonardi, Huysman and Steinfield (2013), social media is usedincreasingly as the main of communication for the employees within the organization. This paperaim towards understanding the how the organizations use and conduct the communicativeactivities through social media in order complete the work successfully. Enterprise social mediais considered as a platform rather than a channel that provides an opportunity for the employeesto communicate with different employees within the organizations. Therefore, any employee canparticipate in the communication at any time regardless of the time and venue.Therefore, it can be concluded that it is important to know the use and constraints ofsocial media communication platform.
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