Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................11. Communication models and systems in businesses................................................................12. Methods of communication and technology in businesses.....................................................23. Making communication effective...........................................................................................4TASK 2............................................................................................................................................5Oral communication....................................................................................................................5TASK 3 ...........................................................................................................................................6Communication in writing..........................................................................................................6Letter:...............................................................................................................................................8CONCLUSION................................................................................................................................9REFERENCES..............................................................................................................................10
INTRODUCTIONCommunication is the act of transferring signals, messages or information between asender and receiver through different methods. Business communication is the process of sharinginformation between the people within an organization which is carried out for the commercialbenefit of the enterprise. This is a continuous activity and involves constant flow of messageswhich is important to carry out the management functions. It also includes the informationsharing for promoting products and services to customers. This project aims at studying thevarious communication models and systems in businesses. It also discusses the different methodsof communication used by several organizations with the use of technology. The report alsoexamines and suggests several ways to make effective communication with including barriers tocommunication as wellTASK 11. Communication models and systems in businessesThe conceptual models used to explain the communication process are called ascommunication model. It is the systematic representations of the process that assists inunderstanding ways of performing communication. The basic communication flow consists ofthe sender who sends the message to the receiver and then they share the feedback of the process.There are several models of communication which can be used by organizations they are: Linear Communication Model: In this model the sender encodes a message through achannel and it is decoded by the receiver. This is a straight line communication found in masscommunications like TV, Radio etc. According to this no means of immediate feedback. Out ofthe different models that follow linear model of communication, Shannon and Weaver Modelwas introduced in 1949. In this framework the sender encodes the message and sends it to thereceiver through a channel or medium in codes. The receiver has to decode the information withhelp of transmitter and understands the information then interprets it. Interactive or Convergence Model: This deals with the exchange of messages andinformation which takes place both ways from sender and receiver or vice versa. It allows theelement of feedback. In this model the sender encodes the message at first then it is received bythe receiver where it is decoded to get the original information. There are several models thatfollow interactive communication. Schramm's interactive model was developed by WilburSchramm in 1954 where both sender and receiver play the role of encoding or decoding in1
communicating. This uses the human behaviour in the process which is a two way circularcommunication between the sender and receiver. Processes includes three levels of rules;Synactic, Pragmatic and Semantic. Transactional Communication Model: It is the exchange of messages or ideas betweensender and receiver where both the processes of sending and receiving takes place at the sametime. This model is the process of continuous change where every component changes such aspeople, medium used etc. The communicators are inter dependant to each other since the senderand receiver is necessary to keep the communication alive. Barnlund transactional model is abasic interpersonal communication where the sending and receiving messages occurssimultaneously among people. It was proposed by Barnlund in 1970 and is a two way model ofcommunication. Communication systems in business are the process by which information is exchangedbetween managers, employees and stakeholders within the business. It also enables the sharingof information between different stakeholders outside the business which includes customers,media and general public. There are several types of systems for smooth information flowbetween individuals they are as follows:Optical communication system depends on the light as a medium forcommunications where the transmitter converts the information into opticalsignals and reaches the destination. Radio communication system works with the help of transmitter and antennaproduces signals which are carried through radio carrier waves. Unwantedinformation is discarded by the electronic filters.Duplex communication systems two equipment or devices can communicate witheach other at the same time.Half duplex communication systems do not provide the simultaneouscommunications where the sender needs to stop sending signals to receiver so thatthe recipient can respond. 2. Methods of communication and technology in businessesThe essential part of every business is communication and there are several ways that canbe used for communicating at workplace. A both large and small business uses many differentmethods for communicating by understanding the needs, availability, advantages and drawbacks.2
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