Business Communication (PDF)

Added on - 21 Feb 2021

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BUSINESSCOMMUNICATION
ContentsINTRODUCTION...........................................................................................................................1P1. Classification of business information along with source and purpose..........................1P2. Presentation of complex internal business data................................................................4P3. Production of corporate communication..........................................................................5P4. Evaluation of external corporate communication............................................................5P5. Legal and ethical issues....................................................................................................6P6. Operational issues............................................................................................................7P7. Non-electronic as well as electronic methods for business data communication...........7CONCLUSION................................................................................................................................8REFERENCES................................................................................................................................9
INTRODUCTIONCommunication is the key to business growth and success of an entity as in the absenceof this aspect, no process or activity can take place in an effective manner. This is the elementwith the help of which a corporation sets interaction with customers and other relevant keystakeholders. This results in easier and faster exchange of information within the premises ofcompany. Business communication provides assistance to an organisation in transmitting themission, vision and goals of entity to people in order to create awareness about the brand withinmarket place. This assignment is carried out to gain knowledge of business communicationtaking place within Amazon which is a well renowned and actively engaged e-commercecompany. The report consists of types of business information as well as their source & purpose.Further, it throws light upon legal, operational and ethical issues associated with usage ofbusiness information. In addition to this, electronic and non-electronic business communicationmethods are included.P1. Classification of business information along with source and purposeE-commerce is found to be one of the biggest and rapidly growing platforms where anumber of business entities operate and function in order to expand their reach. The expanse ofinformation within this sector is vast and thus it makes use of a number of sources dependingupon organisational requirements. Amazon being the market dominating e-commerce entitymakes use of the business information for a variety of purposes and procures it from a number ofsources. Communication has a massive role to play here. Below explained are the types ofbusiness information that are prevalent in corporate world:Verbal information:In this kind of information, a verbal message is shared from oneend to another end. Face to face connection, mouth and meetings are used for this. Verbalinformation has enough potential to hear each and every word with proper meaning. This type ofinformation responds quickly to the received because of the presence of sound. Amazon askstheir employees to share the information verbally, to ensure a secured sharing and to sustain thetransparency of information. Employees working in Amazon must have a very good commandover the usage of verbal information. It is the best way to communicate but definitely not the bestway.1
Written information:This information type uses e-mail, mobile phones messagedevices etc. for communication as the message in this type is transmitted in a written mode forsharing the data from one user to another. It can be words, graphs, charts and diagrams. Pen andpaper based information such as letter, application, formal report, notice etc. which are kept atone place for a legal check. The personnel of Amazon make use of this for portfolio and meetingreports.On-screen information:Within this, all the business related information is showed orproduced on the screen. That screen can be of personal devices, CD-ROMs, multimedia TV,computer, mobile phones etc. LCD projector screens are used in Amazon to show theinformation. The motive of using on-screen information is to gain the focus of people who areaware of power point presentation.Multimedia information:Combination of animation, text, sound, video and pictures areused in this type of information. It supports dual mode of exchanging data amidst personnel whoare making use of sound, animated series or verbal. Amazon can use this type of information toshow important data or documents associated with business operations during a presentation.Web based information:This information type provides assistance to an individual whois exchanging data by way of internet server, YouTube or playing a video to create awarenessabout the offerings of entity. Amazon makes use of web based information to provide knowledgeabout orders and its deliveries.PURPOSES OF INFORMATIONValid as well as reliable data is important for each and every company as without it, thecorporation would not be having knowledge of its market, financial and sales positioning and themanner in which to carry on in upcoming time. Corporations such as Amazon make use ofinformation for ample number of purposes which are briefly explained below:-Updating knowledge:This is of significance for business entity like Amazon toconstantly keep on updating changes into market. Data is needed by business to have knowledgeof the extent of development within market, changes taking place in labour market, activities ofeconomies and the new legislations that might have widespread effect upon the operations andfunctioning of business. This provides assistance to entity in taking appropriate and relevantdecisions for the betterment of company. The purpose of on-screen communication is to updateknowledge of personnel operating within Amazon.2
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