Types of Business Information and Communication Methods

Business communication

INTRODUCTION
Business information includes all such data about internal and external aspects
that influences the operations of an organization. Collection of business related
information is essential for the purpose of undertaking effective business decisions and
also for managing the organizational work processes in effective manner (Antonov,
2013). Thus, in this context the present research study has been made on Asda which is a
retail entity in UK and which needs to focus on business information systems. Regarding
this, discussion has been included about types of business information along with their
purpose and necessity. Furthermore, researcher has also stated external corporate
communication and effectiveness of business information in success of the organization.
Moreover, the study is also focusing on legal and ethical issues which are associated with
business information. Lastly, researcher has mentioned use of electronic and non-
electronic methods for communicating business information.
TASK 1
P1 Explain different types of business information
Business information can be collected in any form at Asda; however there are
basically two sources of collecting information about business. The first one is
assessment of internal sources in which Asda needs to review the internal business
practices so as to analyze how the business is operating all its departments (Müller,
Koslowski and Accorsi, 2013). For instance- internal assessment helps in ascertaining
performance of sales department and production department. Performance of employees
can also be ascertained through reviewing and monitoring business operations. Other
source is external in which Asda needs to review the market conditions so that level of
competition can be ascertained. Business information has a direct impact on the products
and services and decision making aspects.
External or internal business related information both holds major importance in
Asda. Written, verbal, multimedia and onscreen are some of the categories that aid Asda
to analyze the collected business information (Kern, 2014). Moreover, all such
information is significant for Asda for the purpose of undertaking strategic business

information. For instance- researching about market conditions aids Asda to know about
the competitors and their business strategies. Thus, accordingly business can also come
up with new business products and services as per the taste of customers. This is not only
useful in meeting customer’s need; but also it assists in enhancing market share of Asda
in retail sector (Cassar, Ittner and Cavalluzzo, 2015). Henceforth, from the discussion it is
clear that both external and internal business information is essential for Asda.
TASK 2
P2 Produce complex internal business information
ASDA
Mission statement
The mission statement of Asda includes long term direction for the business; hence the
business includes new provisions in the operations.
“To be Britain’s best – value retailer through meeting customer’s needs always”
Vision
Asda aims to include all the stakeholders in business practices so that organizational
aspects can be underpinned. The vision statement includes appropriate deals and services
to all the associated entities.
“To make goods and services more affordable for everyone”
Values
Asda focuses on several values which aid the business entity to get more opportunities of
growth and success. In this respect, every business dimension is valued.

 Respect for the individual
 Strive for excellence
 Affordable and convenient services to the customers
Aim and Objectives
The main aim of the business entity is to be the valuable service provider of Britain and
in this respect; Asda has included several new provisions to enhance business capability.
 To deliver affordable and convenient services to the customers
 To maintain the brand value
 To retain the customers through focusing on providing value added services.
Thus, on the basis of above leaflet, it can be said that Asda has been focusing on
numerous aspects to enhance the sustainability aspects (Brooks, Heffner and Henderson,
2014). The business has wide range of products and services; hence information about the
same should be suitably communicated to the end users. This will not only aid in
increasing sales; but it will assist in generating more awareness in the market place about
retail services.