Business Communication: Portfolio of Communication Materials and Importance of Effective Communication

This article includes a portfolio of communication materials for a success event of Commonwealth Bank, such as an email to staff, invitation to external special guest, progress report to CEO, and final event report. It also highlights the importance of effective communication in the workplace and how it can impact a person's professional growth. The article discusses the different types of communication and how they can be used to convince people and make them understand one's point of view. It also emphasizes the need to listen and understand before speaking and seek advice from peers and mentors. The article concludes with the author's personal reflection on the course and how it has helped in improving their communication skills.

RUNNING HEAD: Business Communication
Business Communication
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Contents
Part A: Portfolio of communication materials.............................................................................................1
Email to staff, inviting them for success event of Commonwealth Bank.................................................1
Invitation to external special guest..........................................................................................................2
Progress report to CEO for the on-going preparations of the event........................................................4
Final event report....................................................................................................................................5
Part B...........................................................................................................................................................6
References...................................................................................................................................................9

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Part A: Portfolio of communication materials
Email to staff, inviting them for success event of Commonwealth Bank
From: Communications Manager
To: All the employees
Date: December 5th, 2018.
Sub: Join us as we celebrate another successful financial year at Commonwealth Bank.
Dear XYZ,
Heartily congratulations to all for successfully completing a financial year with Commonwealth
Bank. All have worked with whole hearts and minds to complete the objective of organization
and successfully holding an identified position in the market. As a token of gratitude, the
company is organizing a party for all the members of the company (Newman, and Newman
2017). Please mark you presence in the event and make it more successful. The event details
are mentioned below:
Day and Date: Saturday, December 15th, 2018.
Venue: Westin Hotel, Martin Place, Sydney.
Event Schedule: 7:00 pm: Welcoming of the chief guests.
7:30 pm: Speech of dignitaries
8:00 pm: Award function and cultural programme.
9:00 pm: Appreciation of teams
10 pm: Dinner begins and would be served till 12 pm.
Dress Code: Formal (Blue or Black)

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Dignitary of the event is Governor of NSW David Hurley who will be arriving at the venue at
sharp 7 pm. Please attend the event to increase its grace.
Hope to see you at the success party of the company.
Kindly mark the date and acknowledge the receipt of this email.
Best Regards,
On behalf of the Commonwealth Bank
Tara Williams
(Communications Manager)
Invitation to external special guest
COMMONWEALTH BANK Phone(s):[phone]/33
Commonwealth Bank of Australia Email:
commbankaus.com.au
ABN: 74 123 231 128
CORPORATE OFFICE
GPO BOX 2710
SYDNEY, AUSTRALIA
From: Communication Manager
(Commonwealth Bank)
Date: 5th November, 2018.
Sub: invitation for ‘success party’ for successfully completing another financial year.
Dear David Hurley,

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We cordially invite you to become a part of the ‘Success Party’ of the commonwealth bank for
successfully completing one financial year i.e. 2017-2018. Throughout this year we have
overcome many challenges and multiplied as well. We want you to become a part of our happy
times. The bank has been nominated among top 10 organizations for increasing their customer
base by successfully implementing the corporate social responsibilities. We would like to
embrace the moment with your precious present in the event.
You would be welcomed by the CEO, CFO, and Public Relation officer of our Commonwealth
bank group. You are a personification of success and cheerfulness, thus therefore we would like
to hear some motivational words by your end so that we can work ahead by maintain such
grace in the environment (Schonert, et. al., 2015). The details of the success party are
mentioned below:
Day and Date: Saturday, December 15th, 2018.
Venue: Westin Hotel, Martin Place, Sydney.
Time: 7 pm
Event: Award function and cultural programme followed by dinner.
Sir, we would feel highly delighted and honored if you could make it up to the event. Your
presence would highly motivate the employees and the team. We request you to come and
make the event successful.
Waiting for a positive response
With warm regards,
On behalf of Commonwealth Bank,
Tara Williams
(Communications Manager)

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Progress report to CEO for the on-going preparations of the event
Event Details: Commonwealth Bank was awarded among top 10 best companies performing
corporate social responsibility effectively in the environment. The company has also effectively
implemented its operation in the current financial year of 2017-2018. In order to celebrate the
achievement of the company and address the hard work done by the stakeholders, the
Commbank has organized a ‘success party’ for all. The event involves award function, cultural
programme, appreciation speeches followed by dinner (Yildiz 2017).
Tasks Completed
 Communication of the event to the dignitaries, employees and the stakeholders of the
organization.
 Implementation of the theme for the event that is, ‘sustainability at its best’.
 Allocation of resources that are needed for the successful implementation of the event.
Creation of committees for the successful implementation of the event namely, finance
committee, operational committee, waste management committee. The finance
committee look forward for the budget of the event, manage the financial
requirements. The operational committee will organize the award function, cultural
programme and dinner. Lastly, the waste management committee will look after the
issue of waste management in the organization (Fan, et. al., 2015).
 Finalization of venue
 Tasks to complete
 Confirmation of the people invited in the event
 Completion of cultural activities that are to be presented in the event
 Finalization of the caterer and decorator
 Procurement of optimum amount for the event
 Preparation of list of clients that are to be invited (Khanna 2017).
Communication of the event

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According to the discussion done with the public relation team, CEO, and CFO; governor of the
NSW Mr. David Hurley is invited as the special chief guest of the event on dated 5th November,
2018. Invite sent to the employees and other stakeholders via emails and letters on dated 5th
December. Communication to the media partners for the global media coverage of the event.
Conclusion
Almost preparations are done by the teams and committees, work are segregated; the work is
likely to get completed by 12th of December, 2018 along with the rehearsal of the event (Certo
2018).
Final event report
Introduction
The report includes information about the upcoming success party of the company
Commonwealth Bank for successfully complete one financial year of 2017-2018 and becoming a
part of the list of top 10 organization that implemented corporate social responsibilities
effectively. The event was organized on Saturday eve of 15th December 2018 at Westin Hotel at
Martin Place, Sydney.
Details of the event
 The dignitary of the event was the governor of NSW David Hurley was invited along with
the CEO, CFO and Public Relation officer of the team.
 The event was started at 7 PM with the welcoming of chief guests and it was followed
by the award function, cultural programme, appraising speeches and lastly dinner
(Ganguly 2017).
 Awards were distributed to the employees who performed well
 The event ended with a three course dinner
 The appraising speech was given by the leaders for the successful performance of their
team.

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Conclusion
The event was a great success for the company and the presence of chief guests in the whole
event was graceful. The ‘success party’ event gave a great start to the upcoming year.

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Part B
Communication is the way with the help of which, information is shared and received by
people. There are many ways to initiate communication in an organization like verbal as well as
non-verbal communication. It should be noted that it is important for business process to
initiate effective communication at workplace so as to successfully implement activities in the
company (Newman 2015).
The assessment 2 performed by me helped me in many ways, but most prominently it helped
me in understanding the importance of communication and speaking skills in an organization. I
also got to know about various speech-making proofs present in the environment namely
ethos, logos and pathos. Ethos refers to ethical appeal that means to convince the audience for
the credibility of the author. Further pathos refers to an emotional appeal that is initiated by
the person against their emotions. This type of speech is initiated in an emotional manner
(Hofer 2017). Lastly, logos refer to the type of communication under which the person initiates
communication by the way of logic. The people use this type of communication tend to present
logics, reasons to convince the audience in the market. Further, I got to know that all three
types of communication are very important for y effective growth in an organization (Adair
2011).
During my course of job as a professional, would face many issues where my speeches and
opinion would not matter to other people present in the organization, at that time I will
effectively make use of this type of communication to convince the people present in the
organization. Further, with the course of this assessment I got to know that communication is
very important for a person to effectively convince people and make people according to their
view. I know I can never initiate effective leadership without using effective communication in
the organization. Looking at the overall grades of my assessment, I gained information that I
need to work hard in this aspect so as to effectively pass the course (Clinton 2017).
So, now I have made this resolution that anyhow I need to effectively stand up on the
expectation of my mentors and create a bright future for myself. Resulting to which, I have

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worked hard and prepared this assessment under which I am expecting to score good marks.
Talking about academic progress, it should be noted that I have learned a lot with this course.
These assessments helped me to understand and adopt the most important aspects that are
required by a person in their jobs to achieve success. Now I have started believing that
communication is the key to success for any person to gain reputation in their professional
world (Wang, et. al., 2017).
Although I did not get expected grades from the assessment 2, but that opened my eyes and
helped me to understand the problems in my personality that are hampering from moving
forward. This unit adequately helped me to change my personality for better outcomes. Now
that I have understood the importance of communication, I will effectively use it properly.
Communication is not only speaking but it is listening and understanding as well (Cottrell 2015).
So, from now before speaking anything in public, firstly I will look, listen, understand and then
speak as much as required at that time. With this course I got to know that excessive speaking
can never be said that the communication skills are good for a person (Seifert, and Chattaraman
2016). My opinion for different people changed with the learning of this course. With the
understanding of the feedback then I understood the things about communication that were
misguiding me from initiating effective communication. So, from now I make sure that I
communicate my confusions to the peers and the mentors and seek their advice as well. Also, I
will start doing things that make me fit for professional environment (Bolden 2016). Earlier the
time when I started this course, I do not think that I had any good quality to identify myself in
group. But with the ending of this unit, I am sure that I will effectively communicate to people
and develop and better understanding for things as well (Taylor 2017).
This type of change was important for my personality, so introduction to this course effectively
helped me in achieving my personal goals and objective. However, I believe that still there is a
great scope of improvement for me. The results of this assessment will define the changes in
my understanding towards certain things. Overall, I believe that I have improved well with the
help of this course and I can further improve as well I just need to focus with a little bit of
direction. Lastly, I believe with the use of this assessment I have learned to write formal letters

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and mails effectively and this assessment has also increased by understanding towards certain
things. This will help me in my professional course of activities.

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References
Adair, J. (2011) Effective Communication (Revised Edition): The Most Important Management
Skill of all. Oxford: Pan Books. pp. 7.
Bolden, R., 2016. Leadership, management and organisational development. In Gower
handbook of leadership and management development (pp. 143-158). Routledge.
Certo, S.C., 2018. Supervision: Concepts and skill-building. McGraw-Hill Education.
Clinton, J.R., 2017. The making of a leader: Recognizing the lessons and stages of leadership
development. Two Words Publishing, LLC.
Cottrell, S., 2015. Skills for success: Personal development and employability. Palgrave
Macmillan.
Fan, S.P., Liberman, Z., Keysar, B. and Kinzler, K.D., 2015. The exposure advantage: Early
exposure to a multilingual environment promotes effective communication. Psychological
Science, 26(7), pp.1090-1097.
Ganguly, S., 2017. Action Research to Improve the Communication Skills of Undergraduate
Students. IUP Journal of Soft Skills, 11(3), pp.62-71.
Hofer, B.K., 2017. Shaping the epistemology of teacher practice through reflection and
reflexivity. Educational Psychologist, 52(4), pp.299-306.
Khanna, S., 2017. Effective Communication Skills-A Road Map for Success.
Newman, A. (2015) Business Communication: In Person, In Print, Online. 10th ed. Cengage
learning. pp. 4.

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Newman, B.M. and Newman, P.R., 2017. Development through life: A psychosocial approach.
Cengage Learning.
Schonert-Reichl, K.A., Oberle, E., Lawlor, M.S., Abbott, D., Thomson, K., Oberlander, T.F. and
Diamond, A., 2015. Enhancing cognitive and social–emotional development through a simple-
to-administer mindfulness-based school program for elementary school children: A randomized
controlled trial. Developmental psychology, 51(1), p.52.
Seifert, C. and Chattaraman, V., 2016. Identity Formation and Self-Reflection Strategies in the
Development of Apparel Design ePortfolios. Fashion, Industry and Education, 14(2), pp.60-69.
Taylor, E.W., 2017. Transformative learning theory. In Transformative Learning Meets
Bildung (pp. 17-29). SensePublishers, Rotterdam.
Wang, H.H., Chen, H.T., Lin, H.S. and Hong, Z.R., 2017. The effects of college students’ positive
thinking, learning motivation and self-regulation through a self-reflection intervention in
Taiwan. Higher Education Research & Development, 36(1), pp.201-216.
Yildiz, A.K., 2017. Effective communication skills to manage the library: relations between
managers and librarians. Qualitative and Quantitative Methods in Libraries, 1(2), pp.141-153.

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