Common challenges and barriers to communication

This article discusses the common challenges and barriers to communication in business, such as language barriers and cultural differences. It also provides strategies to overcome these barriers, including training and development and team management. Improve your business communication skills with Desklib.

Business Communication
Language Barrier
Common challenges and barriers to communication
For generating healthy and positive working culture, a proper management of
communication is viewed as an important component. This is because, it enables
managers and subordinate to share the ideas or opinion about business growth and
also help them to achieve desired goal in a collaborative manner. In relation to Go
Travel, there are some challenges which company face in their communication
process are as follows:
Linguistic barrier: In majority of the organisation, language barrier has been
considered as a major issue as every region has its own language which hinders
employees and employers to interact with each other (García and et.al.,2020). In
context to Go Travel, its manpower also undergoes with a challenge of language
differences as they manage diverse customer from the worldwide and firm's
employees are only familiarised with local language i.e. European. Due to which,
it impacts negatively over organisation brand image and productivity ratio among
competitors.
Cultural differences: This issue arise when an enterprise face challenges in
handling or governing different culture or values of society. This is because, each
culture is differ in values, norms, ethics, beliefs which may hinder personnel to
fulfil the requirements of customer and also to cope up with their unpredictable
demand or need in an amended mode.
Culture Differences

Strategies to overcome communication barrier
Training to improve communication Team Management
As per the above discussed barriers of communication, there are some strategies
that has been determined for Go Travel to enrich its overall performance are
explained below:
Training and development: This determinant is one of the primal measure
that Go Travel can imply within its business function as it is related to a
systematic or organised process in which superior organise some programs or
activity with an aim to enhance the hidden talents of subordinate for
accomplishing the defined target in a better way (Harris and Sherblom, 2018).
However, with this program Go Travel can enrich its potentiality to gain
competitive advantage among rivalry without any hindrances.
Team management: In this strategy, Go Travel make an effort to identify
the interest or capability of employees and place them in an appropriate position.
Along with this, they provide enormous opportunity to its personnel to take part in
business activities which assist them to gain increased level of motivation towards
company. Furthermore, it also bring high level of collaboration and coordination
among each members as well as enlarge overall proficiency rate in an improved
manner.

Cultural awareness in communication and Negotiation
In regard of Go Travel, awareness regarding cultural influence benefit them by
enhancing their communication and negotiation process. Additionally, with the
effective maintenance or governing of cultural aspect drive Go Travel to
understand the other party views or demand as well as it also motivates them to
implement best strategic decision. Due to this, it empowers them to expand their
relationship or connectivity with diverse clients and customer for longer time
duration in an efficient manner. Moreover, appropriate understanding of cultural
factor enables Go Travel to grab various opportunities and can explore profit
margin ratio among competitors in an innovative or impressive way (Lasater,
2019).
CONCLUSION: It has been concluded from the above explained report that for
enlarging the organisation productivity and also to improve overall performance,
the role of transparent communication benefit company to attain its objective in a
better way. Moreover, with the application of suitable strategies help managers to
build positive relationship and can obtain high level of contribution from personnel
which expand establishment proficiency ratio without any obstacles or
ambiguities.
In this present era of marketplace, there is an intense level of competition and
challenges among companies in terms of acquiring competent position among
competitors. However, for managing business at international pace, the role of
effective communication and negotiation plays a vital role. This is because, it
helps firm to expand their market share and also can cope with all sort of
competition or market trend in an innovative style (Kirkpatrick, Pederson and
White, 2018).

References
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