Shiplake College Business Communications: Information Report Analysis

This report examines corporate communication strategies, focusing on both internal and external communications. It analyzes how Shiplake College utilizes these strategies to connect with stakeholders, including customers, employees, and the public. The report explores the production of corporate communications, evaluates the effectiveness of external communications, and presents complex internal business information using various methods. Furthermore, it assesses the overall effectiveness of business information and communication as key contributors to the success of Shiplake College, highlighting the college's marketing strategies, financial reporting, and future plans. The analysis covers topics such as communication tools, public relations, and the importance of clear and concise messaging in establishing a strong brand image and achieving organizational goals.

Effective presentation of
business information-2

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
Produce corporate communications............................................................................................1
TASK 2............................................................................................................................................3
Evaluate the external corporate communications of an existing product or service...................3
TASK 3............................................................................................................................................4
Present complex internal business information using three different methods appropriate to
the user’s needs...........................................................................................................................4
TASK 4............................................................................................................................................6
Evaluate the effectiveness of business information and its communication as key contributors
to the success of Shiplake College.............................................................................................6
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................9

INTRODUCTION
This project discuss about corporate communication strategies adopted by organisation to
deliver internal and external communication. This help in establishing good bonds with
customers. Missions and polices of organisation are communicated to stakeholders. It is
important to maintain link and coordination between information. Further this project discuss
about evaluation of external corporate communications of existing product or service, present
complex internal business information using three different methods appropriate to the user’s
needs and evaluating the effectiveness of business information and its communication as key
contributors to the success of Shiplake College.
TASK 1
Produce corporate communications.
Shilplake is an independent college which is situated near River Thames which is outside
Henely on Thames, England. There are 480 students who are studying in the school and are
satisfied with services which are rendered to them. This college was founded by Alexander and
Eunice Everett. College emphasis of providing valuable services to make their children carriers
bright. Campus is expanded in 45 acres with beautiful infrastructure facility for the pupils.
Activities that deals with managing the internal an external communication process of
organisation are known as corporate communications. This help in delivering ideas and
informations about company to stakeholders. Effective communication play major role in
establishing good relations with corporate body, employees and customers. This aim in
delivering important information to individuals, that are concerned with business activities.
Organisation can explain their vision and missions with help of communication. It establish link
between stakeholders and company.
Corporate communication is formal expression, which is widely use to exchange ideas.
Management adopt this strategy in order to create effective organisational structure. It
synchronise communication process to maintain good brand image in-front of public. Shiplake
College use corporate communication to deliver all relevant information about college. It is
significant for organisation to maintain public relations, in order to survive in competitive
market. Organisation can maximise their revenue by communicating offers and advantages to
general public.
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Good public relation can boost up brand image of company. Shiplake College use
various type of communication tools to interact with students and their parents. Management
monitor communication process to assure correct information is delivered to public. Corporate
communication help to protect organisation with various threats. Organisation identifies the type
of audience they wish to target and choose the communication process. Shiplake College aim to
deliver relevant information about type of course and scholarship. They spread awareness about
new course to public by using social media. They have published an attractive booklet, in which
they mention about background of college and other relevant information.
Communication should always be clear and simple in order to have long termed impact
on organisation. Organisation can establish good relation with public by selecting right channel
of communication. Shiplake College communicate policy and strategies to stakeholder, which
influence the behaviour of public. Good public relation is an effective tool for promoting new
organisation. This help in creating positive image of college in-front of public. Shiplake College
has given advertisement on local newspaper to create great impact on the public. Well structured
public campaign provide detailed description about organisation. Corporate communication ids
expensive and complex process.
Company can adopt these procedures establish good brand image. In order to perform
effective communication, business make continuous investment on development of employees.
This assure loyalty of staff towards company. It is significant to prepare a communication plan,
to assure success of organisation. Shiplake College organise seminar and conferences to spread
awareness about new course. Effective communication process lay down good foundation of
success. This process deals with optimum utilisation of resources. After preparing plan an
organisation must focus on implementing it.
Organisation can use slogans for advertising in order to represent clear picture. Corporate
communication play major role in success of business. This help in managing good relationship
with stakeholders. Shiplake College mission is to provide knowledge to students. They work to
achieve target of providing world wide education. Communication help in establishing link with
employees working at different level of management. Shiplake College follow hierarchy of
communication in order to make process more effective. Strong external communication will
increase loyalty of public towards business. Corporate communication help business to clearly
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explain their vision to stakeholders. The main purpose of this process is to create positive
reputation.
TASK 2
Evaluate the external corporate communications of an existing product or service.
It deals with exchange of ideas and information between business and outsiders. This is
formal structure of communication. Shiplake College provide information using their official
websites and social media. Company use attractive images and fonts size in order to grab
attention of customers. Organisation use advertising to promote their products and services. They
adopt various ways of advertisement like leaflet, radio, television, etc. this help in establishing
brand image, which will motivate customers to buy particular product.
Business use attractive slogans enhance communication process. This has long term
impacts on audiences and help them in remembering message. Organisation must ensure that
they deliver relevant information to public. Effective communication grab attention of audiences.
This provide direction to people about what organisation objective. Image or poster create visual
image of company. Shiplake College focus on providing quality services to audience. Corporate
communication has great impact on brand of organisation. Official website of college consist of
feedback column, in which they mention key areas of improvement.
External communication play major role in transmission of information between
business and outsider. Business environment constantly change according to preferences of
customers. It is responsibility of organisation to satisfy desire of customers. Organisation deliver
message to external parties, by using effective channel of communication. Shiplake College use
media to deliver message to general public.
Communication department coordinate with media, to assure consistency in information.
They assure that accurate information is delivered. They focus on delivering annual report of
business to public via general meeting. Department is also conferenced about publishing articles
for college. This help in maintaining coordination between staff members of college. They
motivate students to express their issues and problems. Management will provide them with
effective solutions. Shiplake College has realised that social media play major role in
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influencing behaviour and attitude of students. In official website they post information related to
admissions, exams, alumni, etc.
Shiplake College can communicate to parents through postal communication. They can
deliver message via email, post, messaging services. Every parents has there personal email
address. Organisation can use email to deliver important message rather than normal
communication. If an organisation participate in decision making process, they are required to
give true and fair information.
Management of college assure that message communicated should be accurate. The
information delivered should not be based on assumptions. Organisation can use written
communication. This type of communication is adapted to deliver booklets, records of
achievement, articles, report and prospectus. Information need to be valuable, they must present
data in attractive manner. In order to promote college identity and they must use proper slogans
and logos. Management must assure appropriate heading on booklets and documents.
Shiplake College follow hierarchy in order to perform effective external communication.
Information should be communicated in simple and clear language. They must use language
which is easy to understand for example English. In written communication college can use big
and attractive prints to grab attention of audience. Management should check that information
are relevant and up to date. Many big colleges has inside publication house. They use newspaper
and pamphlet to advertise policy and activities of their college. Parents and general public
expect that college provide all key information like fee structure, new course. College producing
publication should consist of eye catchy slogans and specific designs and display name of
college.
Shiplake College use suitable vocabulary, which are easily understood by parents and
general public. Management is continuously engage in development of official website. College
use website for communicating with parents. This is time consuming and continuous process.
Management make and effort to effectively design website. External communication play major
role in promotion of college.
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TASK 3
Present complex internal business information using three different methods appropriate to the
user’s needs.
To,
The Headmaster,
Shiplake College
The main emphasis of this report on marketing strategies adopted by Shiplake College to grab
the attention of their potential customers. College uses digital technologies like television, mail
and social media to reach students. Average student use Facebook, they read each and every
information provided on the website. Organisation use unique dialogue and caption to attract
them and provide all relevant information about the courses and fee structure. Marketing tool
used by college is that they offer 30% discount on accommodation facilities like hostel. They
give advertisement about the contest on social media which will encourage participation of
students in activities of college. Organising of interesting contest is the good approach adopted
by Shiplake College to grab attention. Management show their consent about students by
rewarding them with brownie points. College take continuous feedback from their students
about their procedure, on the basis of their recommendation they modify procedure, this is also
good technique of swaying attentivenesses. Improvement in existing plans and procedures help
in establishing good customers relation. Shilplake college critical observation of financial
statement like balance sheet and profit and loss statement. Organisation compare its financial
position with the help of balance sheet and income statement. Managers evaluate assest and
liabilities of business and deliver this information to stakeholders like trusties, students. . These
strategies help in implementing new technologies. Management required good set of skills,
which are used effectively execute marketing activities. Customers satisfaction play key role in
success of organisation. College should offer various facilities to students in order to satisfy
their requirements. Shiplake College has recently adopted marketing to promote new course.
They have published academic performance of students in college news paper. Organisation
offer scholarship to deserving students. Above mentioned marketing strategies has helped in
increased total revenue of the organisation £9,078,440. This has become largest operating sector
in economy. Effective management strategies help in increasing profitability of organisation.
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College has collected fees of £80000,473. Students get attracted towards this college because it
offer different type of new course. Shiplake College has made investment of £10296. This
helped organisation to increase their net worth. Sale of services has been defined as an art of
exchanging products with an motive of earning profits. It was observed that after implementing
of marketing strategies Shilplake admission has increased steadily. Students have started taking
more admission because of the benefits like accommodation facilities which they were being
offered. Over last 10 years college was giving A level result because of capable and talented
teachers they had. Value added in academic and personal level is among of the strength, people
were directly approaching to university.
Future plans of Shiplake College
Future plans play major role in growth and development of organisation. They will
initiate to adapt new technology in their teaching process. They will offer some vocational
courses to enhance skills and capabilities of students. Shiplake College aim to organise national
level conference and paper presentations in order to spread awareness about the new course.
They will provide PG and hostel facilities to students. College will focus on improving faculty.
Organising various seminars and conferences for teachers and students. They will come up with
new short time courses like singing, dancing. College will arrange guest lecture on difficult
topics. In order to garb attention of students, they will offer them placement and
entrepreneurship facilities. Shiplake College will organise regular alumni. Every department of
college consist of specific schedule and routine. Management will assure that teachers start their
class timely. Students can refer official website of organisation to get power point presentation
of recorder lectures. College will arrange extra classes of students that are weak in academics.
Management will offer book bank facilities to students, that can not afford books and other
stationery items. Shiplake College wish to open separate reading section for students. Website
consist of feedback section. In which students give their hones review about college policy,
faculty and principle. Organisation is focus to make library fully computerised and air
conditioned. They will adapt digitalisation in attendance process in order to keep record.
Organisation focus on sustainable growth and development by following various environmental
procedures. Shiplake College wish to expand their infrastructure. They are planning to include
medical room and gym college premises.
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Conclusion : College aim at providing good and effective teaching techniques by using advance
technologies. It mus emphasis on all round growth and development of the individual by
providing them with various facilities. New head must assure that students are happy and
satisfied with the services.
TASK 4
Evaluate the effectiveness of business information and its communication as key contributors to
the success of Shiplake College
Effective communication process is an essential part of organisational structure. Shiplake
College establish good relations with stakeholders by delivering relevant and right information.
There are various methods of communication like oral and written which can be used. Oral
communication is the fastest way of delivering message but main disadvantage is that it become
difficult to held some one accountable for non completion of task. Written communication is the
systematic and effective way of communication. Disadvantage of this approach is that it delay
decision making process. This is significant part of organisation. It help in maintaining
coordination and cooperation between various departments of college. This process is performed
within dimension of organisation. Shiplake College provide instructions and guidance to
different groups. It is significant to deliver information to external and internal stakeholder. In
order to perform communication process they must consider cultural difference of employees
and customers (Laudon and Laudon, 2015).
Shiplake College has implemented various marketing strategies like giving
advertisement on social media. Average students stay connected with each other through these
sites. College post all informations related new course and policies. They form groups according
to mutual understandings and relations. Shiplake College has given advertisements on televisions
and radio. These will help in creating long term impact on students and parents. Website consist
feedback column, in which parents and students post their queries and problems. These feedback
help in identifying market position of college. College critically evaluate marketing trends. They
gather information by using various analytical tools. Marketing trends are being evaluated by
collecting feedback form students and identifying their needs. College uses various tools like
official websites and social media to communicate about their new offers and courses. On the
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basis of above observance organisation identify and develop new strategies and policies. In
addition to this, social media helps in improving communication approach by reaching targeted
segment of potential customers.
Every organisation has their own strength and weakness. Shiplake College weakness is
that they lack in communication process. Management can not effectively communicate
informations and ideas to stakeholder because of this they have lost their brand value in market.
College need to adopt innovative technologies in order to enhance their communication skills.
They have skilful and talented workforce, which help implementation of marketing strategy.
Investors evaluate financial positions of organisation before making any investment (Valacich
and Schneider, 2015).
Shiplake College publish financial informations in college magazine and their official
website. These information help in identifying the growth in profitability of organisation.
Shiplake College has donated 50% of revenue in charitable trust. Efficiency of employees has
lead to increase revenue of college. Financial reports make comparison between past and present
potion of organisation. They have gradually improved productivity of college. The College
borrowed £104,563 from financial institution, credit unions and banks. Moreover they also uses
fund from their common bond. This borrowing is used by the College to increase its
infrastructure and investment. They implemented different policies to ensure investment.
Financial and marketing strategies can be communicated to stakeholder with the help of
oral and written communication. They can explain policies and strategies in general meeting of
organisation. They can publish summary of financial statement in news paper and magazines. It
is significant to communicate all strength and weakness of college. Financial position of
organisation create direct impact on shareholders. College lack in effective communication. They
are different barriers related communication of information (Frank, 2014).
Shiplake College use website, email, print media to communicate message to general
audience. They are making efforts to improve communication process. Selection of right
communication channel play important role in success of this process. Right communication
process helps in performing all managerial activities smoothly and flexibly. There are various
stakeholders such as trustees, administrators, faculty managers and many more. They all work
together to achieve the desired goals and objectives of business so it is essential form them to
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have right assess to all the relevant information. Shiplake College publish all relevant
information related to marketing and finance. They have increased revenue of £55641545 in the
year 2015. college has largest portion of income from resources £2954451. they are required to
keep information of students confidential. Shiplake College is using effective communication
process in order to deliver relevant information.
CONCLUSION
This project conclude about significant of corporate communication process for growth
and development of organisation. This help in delivering all relevant information to stakeholder.
Effective communication enhance profitability and productivity of business. There are various
Channel through which communication can be delivered. Shiplake College has used website to
post all information about new course and policy. Stakeholder are interested in both marketing
and financial position of business.
They collect feedback from students and make modification in process. Communication
department coordinate with media to assure that right information is published. College has
implemented marketing strategies in order to attract students. Success of organisation depends
upon effective communication process. Delivering of correct information about college to
students and parents, help in grabbing their attention which contributes to overall success of
business. Critical evaluation of environment and analysing need of students play crucial role in
recognising future hurdle, college develop plan to deal with them. Implementation of marketing
technique is a practical and complex process, it strengthens brand image of organisation. On the
basis of above observation, management identify requirement of students and took decision of
introducing new course to satisfy their demand. Shiplake College organise seminar and
conferences to spread awareness about new course, it attracts attention of potential students. It
can be concluded that growth and success of organisation depend upon effective communication
of information like fee structure, new course to students.
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REFERENCES
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information systems within the extended enterprise. International Journal of Project
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University Press.
Cassidy, A., 2016. A practical guide to information systems strategic planning. Auerbach
Publications.
Chang, J.F., 2016. Business process management systems: strategy and implementation.
Auerbach Publications.
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systems”. Business & Information Systems Engineering, 6(1), pp.39-43.
Greenberg, J.S., 2017. Comprehensive stress management. McGraw-Hill Education.
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management 1 (pp. 3-16). Springer, Berlin, Heidelberg.
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applications, and future directions. Sage Publications.
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Laudon, K.C. and Laudon, J.P., 2015 Management information systems (Vol. 8). Prentice Hall.
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