Business Communication Skills

This document discusses the importance of business communication skills in promoting products in the digital market. It explores strategies like internet marketing, social media marketing, and cloud marketing. The document also includes a situational analysis and an action plan for effective communication.

Running head: BUSINESS COMMUNICATION SKILLS
Business Communication Skills
Name of the Student:
Name of the University:
Author’s Note:

2BUSINESS COMMUNICATION SKILLS
Table of Contents
Branding..........................................................................................................................................3
Web objectives.................................................................................................................................3
The main objectives of the company...............................................................................................4
Marketing strategy...........................................................................................................................5
Internet marketing........................................................................................................................5
Social media marketing................................................................................................................5
Cloud marketing...........................................................................................................................6
Situational Analysis.........................................................................................................................6
The company................................................................................................................................6
Platforms......................................................................................................................................7
Strength........................................................................................................................................8
Weakness.....................................................................................................................................8
Opportunity..................................................................................................................................8
Threats..........................................................................................................................................9
Definition of the strategy.................................................................................................................9
Search Engine Marketing and Optimization................................................................................9
Affiliate and Associate Programs................................................................................................9
Build an Opt-In Email List...........................................................................................................9
Hold Contests and Giveaways...................................................................................................10
Post-processing and monitoring....................................................................................................10
Action Plan....................................................................................................................................10
Conclusion.....................................................................................................................................12
References......................................................................................................................................13

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Introduction
Web or digital medium is the rapidly advancing channel of promoting the products in the
current business sector (Chaffey and Ellis-Chadwick 2019). This helps the company to reach out
to a large number of customers in the present day scenario. As the customers are located in
different parts of the world, the companies have to provide easy, time optimizing and fast
shopping systems. It is important for the company to sell their products in a digitalized manner.
This will help the customers to avail the services of online catalogs, online ordering and also
home delivery system.
Branding
The brand Magic Organica Pvt. Ltd. aims at the production and sale of organic food
products. In order to survive in this tough competitive market, using the right marketing channel
and promotional strategy is of utmost importance for all the industry. There is a huge demand for
organic and natural products in the current market scenario. Customers are looking for chemical
and preservative free products as they have become much health conscious (Jackson and Ahuja
2016). However to survive in the current market scenario the industries have to make sure that
they are focusing on the quality, quantity and also the proper channelization of the products. All
these additional services help in creating a proper connection with the customers and it leads to
brand loyalty as well.
Web objectives
One of the most important aspects of creating a web or digitalized media communication
plan is to connect with the target audiences. As the company is dealing with organic food
products they have a huge target market base. The targeted customers belong to different age

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groups starting from the children that are the school goers, the teenagers, young adults, office
and business class people and also the elder or senior citizen category of the community. Organic
food products are very essential for the proper growth and development of the human body. It is
filled with the natural nutrients and the zero added preservatives (Stevens et al. 2016). Thus
customers belonging from all the age groups will have a huge demand for these products.
However, it is not possible for customers to visit the physical stores on a daily basis. Thus online
shopping is becoming one of the most important media for the ordering of the products at the
convenient time of the customers.
A larger section of the target market is teenagers who are usually involved in high
physical and mental activities like schooling, college, sports, and others. Thus they will naturally
prefer online shopping than the old and traditional methods of shopping for the brick and mortar
stores. Thus collaborating with the new e-commerce department has been a very good decision
for the company. Thus this potential group of customers will have direct access to smartphones
and internet connection. Mediums like online shopping apps, social media marketing through
networking sites like facebook, twitter will be a very advantageous move for the company
The main objectives of the company
 To reach out to a large number of audience and satisfy their needs and demands
 To sale the products at an affordable price so that it can be afforded by customers
belong to different income groups
 To ensure that customers get to chose from a wide range of products
 To ensure prevention against organic fraud

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Marketing strategy
Internet marketing
The main purpose of selecting this strategy is to provide a very easy, convenient and
time optimizing method of buying and selling. This will help the customers to make their
purchases only after browsing through a catalog showing a wide range of products. They will be
able to see the products just be sitting at one corner of their house, school or office. This will
help the customers to compare the price of the products of one company with the other across the
online mediums, read through the details, customer review and the product details before making
their purchases.
This will also help the customers to make advance payment through secured gateways by
the means of online payment service or even book and order the products on cash on delivery
basis. Transactional marketing will also be used by the company. As the digital communication
plan of Magic Organica Pvt. Ltd is in its state of infancy they will have to attract the attention of
customers by giving them some additional services. Thus they will be using discounts, offers,
and coupons for the customers
Social media marketing
Social networking sites like facebook, twitter and Instagram have become large online shopping
platforms. Many companies post the direct links of their products, current seasonal offers and
other discount offers in facebook or twitters. The customers are frequent and regular users of
these social media sites.

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Cloud marketing
A very good way of developing the digital communication presence is by bringing all the
resources and product to one single online media platform. Amazon.com is a very good example.
They have options for customers to browse the website page through a large number of products
and then make their purchases (Paar et al. 2018). They have options to buy digital books,
movies, and televisions show in a digital library that is accessible in the customer's online
account or on their digital device like their Kindle Fire (George et al. 2017).
Situational Analysis
The company
In order to survive in this tough competitive market, it is of utmost importance for the
company analyzes the current existing situation. They have to focus over a large number of areas
like appearance on search engines, the keywords and the tags, opinions of customers, connection
or relevance of the company objective with the online content or the web page and others. Magic
Organica Pvt. Ltd is in a stage of developments. They have very recently started their new e-
commerce or their online selling platform (Jackson and Ahuja 2016). Thus they have to
undertake a large number of dynamic strategies in order to give a tough competition to the other
competitive firms. As per the opinion of Regazzi (2015), content is king in case of the digital
marketing system. Thus the Magic Organica Company also has to adhere to this rule. They have
to develop a very rich content with all the information and the key tags. Content is the first thing
that customers will be seeing on the digitalized platforms. Thus the content must be easy, crisp,
informative and yet detailed (Villeneuve and Pasquier 2017). This must be acting as a hook for

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engaging the customers. The company will have to develop a proper web page with all the
necessary details of their products. This will help them in attracting large website traffic.
Platforms
 Search engine appearance is one of the most vital aspects that the company has to focus
upon. In order to improve its online presence, the company will have to make sure that
they are making Search Engine Marketing and Optimization.
 A strong SEO strategy, your company website will become associated with the
keywords used to find your services. The other important platforms like online shopping
applications must be developed. With gradual advancement, the company has to start
direct booking and shopping options from their own website. This will be very helpful for
them as they will be able to attract more customers from all over the world.
 As far as the current situation proves, the company has to develop a personal connection
or attachment with the customers. They can use a more personalized form of
communication like email marketing.
 Personalized approach to campaigns will be a very good and advantageous move for
this company. There are many customers in their target market group particularly the
older people who would like to make their purchases after taking a long time to go
through the details. Thus emails with a detailed description of the products and the
utilities obtained from the same will be very helpful for connecting with these people.
SWOT

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Strength
The strengths of the company are the wide range of products. They will be selling a wide variety
of organic food products from the natural, fresh and direct extracts of nature. This will enable the
company to connect to a large number of customers (Ryan 2016). Collaborating with the e-
commerce departments is one of the very advantageous strategies for the company (McArthur et
al. 2017).
Weakness
As the company has just embarked on its online or digital application there will be some hurdles.
They will be facing finance related problems and developing the right kind of marketing content
is also a very difficult task for the organization in the beginning
Opportunity
The company must use modern and updated opportunities in the field of digital marketing.
Magic Organica has to use up the strategies like search engine optimization, collaborating with
SEO or content marketing experts, They may also use the opportunities of collaborating with any
coach or consultancy firms that will be helping them to outsource some part of their work. This
will be helpful as they can save their time and use it over some other aspects (McArthur et al.
2017).
Threats
Breach of security or online hacking can be some of the major threats that they might have to
face during their initial days of operation. Lack of sufficient fund for developing a good website
content or creating a good amount of discounts will also turn out to be some severe threats.

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Definition of the strategy
Search Engine Marketing and Optimization
There are customers who directly search about their desired products in Google, Yahoo
or other such search engines. They feel that this will be the most authentic way of finding the
best products (Mogos and Acatrinei 2015). Thus the company has to develop their website with a
very rich, short yet informative and crisp content, In the case of digital communication, e-
commerce or online sales the marketing content always plays a major role
Affiliate and Associate Programs
One of the greatest advantages of operating the business in Australia is getting a very
hard working and well-educated workforce. There are many associations and agencies that
provide a course on website marketing, e-commerce activities and others. Marketing efforts
improve without needing to do much by the Company.
Build an Opt-In Email List
This allows the company to connect with potential customers and current clients. This
will be a very advantageous move for the digital communication plan as customers will have the
freedom of opting for and also opting out of the subscription whenever necessary.
Hold Contests and Giveaways
Online contests will be a very good promotional strategy of the digital platforms for the
company. Pilot testing can be used by giving away some free sample of organic health drinks or

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chocolates. Anytime a company can encourage promotion from its customers in exchange for a
free product or service, they will usually see a surge in purchases or connections.
Post-processing and monitoring
The last step is to continue the development by taking regular feedbacks and monitoring. This
has to be done by making sure that all the customers are being involved.
 Magic Organica has to use the tools like online monitoring system like circulating
feedback sheets, over the phone or telephonic feedback sessions, email feedbacks
sessions and others.
 Implementation, interaction, and active listening are the key to success. The customers
must be given 24*7 customer support. The company has to appoint and train customer
support executives who will be providing an uninterrupted and smooth customer care
service for the customers.
Action Plan
Key
message
Sender Audience Medium Desired
Outcome
Time Frequency
Creating a
good and
hooking
SEO
Magic
Organica
Buyers,
particularly
the
teenagers,
Web pages,
online
shopping
applications
Engaging
customers
and
increasing
2months Weekly
basis

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content office
goers
online
customer
traffic
Search
engine
optimization
Magic
Organica
Customers
belonging
from
different
age groups
particularly
the social
media
users and
the online
shopping
users
Google,
Yahoo, and
others
Increasin
g the
number of
searches
by using
the
popular
keywords,
taglines
and
search
words
1month Monthly
basis
Social
networking
websites
Magic
Organica
Facebook
users,
Twitter
users, and
others
Facebook
Twitter and
others
Increasin
g buying
and
selling
activities
on social
media
sites
2months Weekly
basis
Monitoring, Magic Buyers The online Checking 1month Weekly

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evaluation,
and
feedback
Organica survey,
checklists
or
personalize
email
feedback
sheets
the
progress
basis
Conclusion
Thus it can be concluded that Magic Organica has a wide range of products in order to
get a good market position. They have also a large customer base as there is an increased amount
of demand for the organic food products. However in order to stay in proper competition they
will have to use their e commerce or digital platforms in a proper way. The company has to use
the tools like online monitoring system like circulating feedback sheets, over the phone or
telephonic feedback sessions, email feedbacks sessions and others.

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References
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Arscott, M.F., Condit, J., Culler, B., Horton, N. and Strutton, M.J., 2017. Method and system for
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14BUSINESS COMMUNICATION SKILLS
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