Business Communication Skills

Running head: BUSINESS COMMUNICATION SKILLS
Business Communication Skills
Name of the Student:
Name of the University:
Author’s Note:

2BUSINESS COMMUNICATION SKILLS
Table of Contents
Branding..........................................................................................................................................3
Web objectives.................................................................................................................................3
The main objectives of the company...............................................................................................4
Marketing strategy...........................................................................................................................5
Internet marketing........................................................................................................................5
Social media marketing................................................................................................................5
Cloud marketing...........................................................................................................................6
Situational Analysis.........................................................................................................................6
The company................................................................................................................................6
Platforms......................................................................................................................................7
Strength........................................................................................................................................8
Weakness.....................................................................................................................................8
Opportunity..................................................................................................................................8
Threats..........................................................................................................................................9
Definition of the strategy.................................................................................................................9
Search Engine Marketing and Optimization................................................................................9
Affiliate and Associate Programs................................................................................................9
Build an Opt-In Email List...........................................................................................................9
Hold Contests and Giveaways...................................................................................................10
Post-processing and monitoring....................................................................................................10
Action Plan....................................................................................................................................10
Conclusion.....................................................................................................................................12
References......................................................................................................................................13

3BUSINESS COMMUNICATION SKILLS
Introduction
Web or digital medium is the rapidly advancing channel of promoting the products in the
current business sector (Chaffey and Ellis-Chadwick 2019). This helps the company to reach out
to a large number of customers in the present day scenario. As the customers are located in
different parts of the world, the companies have to provide easy, time optimizing and fast
shopping systems. It is important for the company to sell their products in a digitalized manner.
This will help the customers to avail the services of online catalogs, online ordering and also
home delivery system.
Branding
The brand Magic Organica Pvt. Ltd. aims at the production and sale of organic food
products. In order to survive in this tough competitive market, using the right marketing channel
and promotional strategy is of utmost importance for all the industry. There is a huge demand for
organic and natural products in the current market scenario. Customers are looking for chemical
and preservative free products as they have become much health conscious (Jackson and Ahuja
2016). However to survive in the current market scenario the industries have to make sure that
they are focusing on the quality, quantity and also the proper channelization of the products. All
these additional services help in creating a proper connection with the customers and it leads to
brand loyalty as well.
Web objectives
One of the most important aspects of creating a web or digitalized media communication
plan is to connect with the target audiences. As the company is dealing with organic food
products they have a huge target market base. The targeted customers belong to different age

4BUSINESS COMMUNICATION SKILLS
groups starting from the children that are the school goers, the teenagers, young adults, office
and business class people and also the elder or senior citizen category of the community. Organic
food products are very essential for the proper growth and development of the human body. It is
filled with the natural nutrients and the zero added preservatives (Stevens et al. 2016). Thus
customers belonging from all the age groups will have a huge demand for these products.
However, it is not possible for customers to visit the physical stores on a daily basis. Thus online
shopping is becoming one of the most important media for the ordering of the products at the
convenient time of the customers.
A larger section of the target market is teenagers who are usually involved in high
physical and mental activities like schooling, college, sports, and others. Thus they will naturally
prefer online shopping than the old and traditional methods of shopping for the brick and mortar
stores. Thus collaborating with the new e-commerce department has been a very good decision
for the company. Thus this potential group of customers will have direct access to smartphones
and internet connection. Mediums like online shopping apps, social media marketing through
networking sites like facebook, twitter will be a very advantageous move for the company
The main objectives of the company
 To reach out to a large number of audience and satisfy their needs and demands
 To sale the products at an affordable price so that it can be afforded by customers
belong to different income groups
 To ensure that customers get to chose from a wide range of products
 To ensure prevention against organic fraud