Report on Effective Business Communication and Strategies

This report provides a comprehensive overview of effective business communication within organizations. It emphasizes the importance of clear and transparent communication across various areas, including customer relations, company goals and objectives, manager-team member interacti...Read More

Business
Communication

Contents
INTRODUCTION...........................................................................................................................3
EFFECTIVE BUSINESS COMMUNICATION AREAS:.............................................................3
REFLECTION:................................................................................................................................4
REFERENCES................................................................................................................................6

INTRODUCTION
Communication is very much important into any organization. The effective
communication has many benefits to offer some of the benefit may include effective
transmission of messages, increase in production, and high motivation level in the employees,
clear and transparent working and the so on. Business nowadays is trying their best to bring their
communication at a high level. They have establish flexible organizational structure and culture
so that the employees feel very motivate and comfortable in the office atmosphere. This
presentation discusses about the business communication and the tools through with the effective
business communication can take place.
EFFECTIVE BUSINESS COMMUNICATION AREAS:
There can be various areas where the business can improve their communication, these areas can
be as:
With customers: When the communication between the customers and the organization are very
clear, the customer would feel very happy and satisfied that the company is there is listen them.
When the communication between the customers and the company is not clear then it might be
able to lead to dissatisfied customers because if they want to give any feedback or remarks where
they will go to provide that (Ruben and Gigliotti, 2017). This will ultimately go as a
disadvantage for the company. Therefore it has become very much necessary for the companies
now to clear their entire communication path between customers and company so that both the
parties can well communicate with each other. They say that it is the customer only would
provides the real profit to the company, satisfying the customer is the main deal of job for the
organization and the best satisfaction which the customer would get can be from clear
communication with the organization through which they can clear all their doubts and can get
all the required information (Patrutiu-Baltes, 2016). Effective communication has become a
necessary element in all the organization now with customers. Every company is taking the new
and innovative measures so that they can improve this area for communication.
Company’s goals and objectives: The Company’s goals and objectives should be clearly
communication with the employees or the team members. When the employees are well known
about the true motive of their organization they can contribute their ideas and opinions to the
organization so they can make the improvements into their strategies. Also when the objectives
and goals are clear to the employees they will have a clear vision about their work which they
have to performance and the steps which they need to take for completing the task. Apart from
this the employees also feels valued and motivated when their organization shares their goals and
objectives which they have planned to achieve in the near future (Malyuga and Orlova, 2016).
An organization where the goals and objectives which they have planned to achieve is not clear
or shared among the employees there the employees feel that they are not so valued into their
organization also their motivational level is not up to the mark or as expected. Therefore now the

organizations also have planned very well to communicate their goals and objectives to their
employees so that they can educate the employees about what are the goals which they require to
achieve in their work.
Manager and the team members: The communication should be very much effective between
the managers and his team members. There are many organizations in which the communication
system is very rigid and strict that are why the employees cannot able to communicate to their
managers directly and with right time. When the communication between the managers and team
members are effective it would lead to the timely achievement of the task as all the barriers or
any doubt would get clear within the right time (Apparaju, 2016). The organization where the
communication between the managers and employees is huge there the achievement in the goals
get in delay, de motivated employees, unclear roles and responsibilities, confusion among the
work and workers which may cause in rise of conflicts among the employees and etc. Therefore
it is very much necessary to bring effective communication between the managers and the
employees. Effective communication brings the clarity into the work, reduction of confusion and
eliminates the conflicts among the employees. This also helps the employees in bring uniformity
into their work and enables to give more productivity in terms of work (Wang, Pauleen and
Zhang, 2016). The business is adopting such management styles and managerial skills which can
encourage the open communication between the managers and the employees.
With stakeholder: There should be the effective communication system with the stakeholders of
the organization after all they are the people who actually put money into the organization. The
interest of the stakeholders should get properly accounted by the company. The goals of the
organization and the interest of the stakeholders must get integrated in such a manner that the
objectives of both the parties should get adopted. If the organization does not communicate the
stakeholder’s goals and objectives to the organization then there interest would not get satisfied
very easily which will lead to disappointed stakeholders (Holmes and Parker, 2017). Satisfying
the needs and interest of the stakeholders is very much necessary as they are the important
people in the organization who put their actual money or investment into the organization. The
organization where the interest of stakeholders or the communication with them is not proper
there the company faces a lot of confusion and conflicts with its company managers. Therefore it
is very much mandatory for the organization to have a regular and clear communication with its
stakeholders so that the interests of both the parties i.e. the organization and the stakeholders can
be meet easily.
REFLECTION:
Gibbs reflective model was developed into the year 1988 by Graham Gibbs. In this model, it
encourages the individual to think about their experiences they have when they encounter with a
situation. This would enable them to think strategically and systematically in the phrases. This
also helps the individual in making them aware so that they can bring the required change into
that action or in themselves. The Gibbs reflection consists of total 6 steps which are as follows:

Description: In this stage the individual describes about the situation in which he
includes what was the situation, how it happened, people involved, actions taken, results of the
actions and the like. Simply at this step the individual gives the brief about the situation which
covers all the elements and title for the event. For example, the situation was to implement the
effective communication in the organization where the roles of all the employees are important
especially of the middle and high level management people (Zhao, Zhang and Du, 2017).
Feelings: It includes about how that individual felt at that particular situation or moment.
What were the emotions which run into him. Here what was the actually going on that individual
has is taken under account. These help in analyzing how the individual felt about that situation
and why they felt that. This can help a lot in knowing about the true behavior of the individual as
it would be a face off of that person with himself only.
Evaluation: At this stage the individual evaluates about the situation that whether it was
good or bad for him. He analyze the whole situation and evaluates the factors which leads to the
bad experience and what were the factors through which he can named that situation a good
experience. In evaluation stage he only named the all this experience with that good or bad by
revising this situation and all the incidents which took placed at that particular moment.
Analyses: In this stage the individual analyses the lesson or the points which he got to learn with
that particular situation or incident. In this he wrote down all the points which he feels is
important to consider and which has taught him a lesson (Chaudhri, 2016). Writing down the
things would help in better analyzing and evaluation of the situation or the experience which has
gained from the incident.
Conclusion: In this stage the individual conclude with the actions which can be done in
that situation. From this he can properly gain knowledge about where he went wrong and how he
can improve that factor in himself.
Action plan: In this the individual take the action which he has concluded into the
previous step when and where that situation arises. This would help him in better handling of the
situation and give him the better results (Millot, 2017).
CONCLUSION
From the report discuss above, the effective communication areas has been discussed.
Some of them are communication with customers, managers and employees, stakeholders,
company’s goals and objectives and so on. The Gibbs refection cycle has also been mentioned
into the presentation. In that model there are total 6 stages which are describing, feelings,
evaluation, analyzing, and concluding and action plan.

REFERENCES
Books and Journals
Apparaju, H., 2016. How effective are the persuasive and other communication abilities of MBA
students in India: Implications for business communication courses. IUP Journal of
Soft Skills, 10(3), p.24.
Chaudhri, V., 2016. Corporate social responsibility and the communication imperative:
Perspectives from CSR managers.International Journal of Business
Communication, 53(4), pp.419-442.
Holmes, W.T. and Parker, M.A., 2017. Communication: Empirically testing behavioral integrity
and credibility as antecedents for the effective implementation of motivating
language. International Journal of Business Communication,54(1), pp.70-82.
Malyuga, E.N. and Orlova, S.N., 2016. The art of business interviewing in ESP
training. EDULEARN16 Proceedings, pp.7231-7235.
Millot, P., 2017. Inclusivity and exclusivity in English as a Business Lingua Franca: The
expression of a professional voice in email communication. English for Specific
Purposes,46, pp.59-71.
Patrutiu-Baltes, L., 2016. The impact of digitalization on business communication. SEA–
Practical Application of Science, 4(11), pp.319-325.
Ruben, B. D. and Gigliotti, R. A., 2017. Communication: Sine qua non of organizational
leadership theory and practice.International Journal of Business Communication. 54(1).
pp.12-30.
Wang, W.Y., Pauleen, D.J. and Zhang, T., 2016. How social media applications affect B2B
communication and improve business performance in SMEs. Industrial Marketing
Management, 54, pp.4-14.
Zhao, K., Zhang, J. and Du, X., 2017. Chinese business students’ changes in beliefs and strategy
use in a constructively aligned PBL course. Teaching in Higher Education, 22(7),
pp.785-804.