Effective Communication Strategies and Barriers in Business: A Case Study of Singapore University of Social Science

Business
Communication

Table of Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
Project 1 –Advertising campaign.....................................................................................................1
Barriers and common challenges to effective communication...............................................1
Effective strategies for overcoming barriers of communication............................................2
Assessment 2 - Individual Report....................................................................................................2
Discuss some general theories of organisational communication..........................................2
Evaluating the barriers preventing students from returning to campus..................................4
Outline the strategies your university has implemented to overcome these barriers.............6
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................7

INTRODUCTION
Business communication is basically the process which is generally related to the sharing of
the important data and information among the organisation’s workers for the purpose to achieve
the objectives, organisational goals and personal goals. In context to business communication,
the main objective is to achieve the organisational and personal objectives and goals. The
University chosen for this report is “Singapore University of Social Science which is a very
known and popular university in Singapore. The report will cover the general theories practised
in the communication process and will also result in analysing the various factors which prevents
students from returning to campus. Moreover, the report will involve the various strategies that
need to be adopted for the purpose to overcome the various communication barriers.
MAIN BODY
Project 1 –Advertising campaign
Barriers and common challenges to effective communication
Below are the following key challenges in relation to effective communication which
could result in impacting the organisation in a negative manner.
Inability to listen: The major communication challenge occurs when the individuals are not in the
active mode while listening to other people of the organisations. It can result in making
unrealistic assumptions in relation to the employees based on their self assumptions. Hence,
inactive listening is considered to be the major threat for the purpose to communicate in a
effective manner (Anderson and et.al., 2021).
Lack of trust and Transparency: The transparency issue and trust problems is also considered to
be the major barrier when it comes to effective communication process. In context to
communication, the lack of clarity in the company’s actions might take their staff members
nervous for the purpose to communicate in a freely manner in the working surroundings.
Language and Cultural differences: The differences in the region, beliefs and attitudes is also
considered to be strong factor which influences the process of effective communication. The
employees of the different cultural backgrounds might feel insecure while having communication
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