Business Communication Strategies for Vaccination Drives Amidst COVID

This report discusses various concepts in context of business communications, highlighting the vaccination programmes amidst COVID. It covers communication theories, barriers, government strategies, and recommendations.

BUSINESS COMMUNICATION
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ABSTRACT
In the given report, various concepts in context of business communications have been
discussed. Business communication is referred to the process of passing on the information from
one person to another. The information can be shared within the organisation as well as outside
the organisation. The motive of the report is to highlight the vaccination programmes amidst
COVID. For this purpose various theories have been discussed to promote the vaccination
drives. Along with communication theories various barriers have been discussed that have been a
reason for preventing people from getting jabbed. In order to overcome the barriers the report has
discussed various strategies as well.
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Table of content
Table of Contents
ABSTRACT.....................................................................................................................................2
INTRODUCTION...........................................................................................................................4
ANALYSIS AND DISCUSSION...................................................................................................4
Discuss general theories of organisational communication........................................................4
Evaluation of barriers of communication that prevented people from getting vaccinated.........4
Outline the government strategies in order to overcome the barriers.........................................5
RECOMMENDATIONS.................................................................................................................6
CONCLUSION ...............................................................................................................................6
REFERENCES................................................................................................................................8
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INTRODUCTION
Business communication is referred to the process of passing on the information from
one person to another. The information can be shared within the organisation as well as outside
the organisation. An effective business communication is wherein the interaction between
employees and management take place in order to convey the organisational goals so that they
can be accomplished in the future (Ali and et.al., 2021). The study revolves around the success of
the vaccination campaign that is to be conveyed to the Prime Minister.
ANALYSIS AND DISCUSSION
Discuss general theories of organisational communication.
The general theories of communication that can be applied by various organisations, institutes
and government organisations are Formal Communication and informal communication. Each
form of communication has its various pros an cons. A brief discussion of the general theory of
communication is discussed below.
Formal communication is referred to the flow of communication through a well defined
channel and route. The flow of information in formal communication is deliberate and quite
controlled. A formal communication always takes place in a pre defined hierarchical structure as
well as chain of command. Formal communication can be considered effective as it is systematic
as well as time oriented.
Informal communication is referred to the communication that takes place in a multi
dimensional manner. An informal communication is not bound to follow a specific channel or
route of communication. It can be quicker than the formal communication but there is a
probability of rumours to spread.
Evaluation of barriers of communication that prevented people from getting vaccinated.
It was noticed that most of the people showed resistance towards getting vaccinated. The
reason behind the resistance could be occurrence of various barriers of communication. The
various barriers that prevented people from getting vaccinated are discussed below-
 Physical Barriers- Physical barriers might have affected the people going for
vaccination drives as the people are not aware of the procedure of booking vaccines. Also
people have a mentality that the test centres are quite far away from their place and they
might be facing inconvenience to reach the place (Garcia-Sanchez and et.al., 2020).
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 Information barriers- Information barriers have occurred as the people are not aware of
the effects of the vaccination. Also people are not capable of deciding the most
appropriate vaccine that can be opted by them. Another information barrier that has been
noticed in that there is a lot of negative information or publicity in the surroundings
regarding the vaccination.
 Emotional barriers- The emotional barriers that have occurred during the vaccination
process is that the people have developed a threat and lack trust towards the vaccine. The
reason behind the threat is that the vaccination is untested and relatively new in the
market. Also people are avoiding contact with other people amidst covid.
 Attitudinal barriers- The attitudinal barrier faced during the vaccination drive is that
most of the people resist changes and have developed a threat that it is riskier to take
vaccines. Most of the people have developed an attitude that they can not get Covid.
Outline the government strategies in order to overcome the barriers.
The government has developed various strategies in order to over come the barriers of
communication in the vaccination drives. The various strategies used by the government are
discussed below.
 Government has used various forms of formal communication in order to communicate
the concept of the vaccination drives. This will help in overcoming the attitudinal barriers
of the population (Malyuga and Orlova, 2017).
 Government has increased the number of vaccination centres in order to limit the impact
of physical barriers in the region. This will reduce the inconvenience of reaching to the
vaccination centres.
 The government has introduced various campaigns regarding the vaccination drives that
has facilitated awareness among the population of the region. This is more likely to have
an impact over the attitudinal barriers that have affected the vaccination drives.
 The government has also hired ambassadors to bring awareness among the people
regarding the vaccination and its pros. The ambassadors will communicate the effects of
the vaccination that have reduced hesitation among the people.
 The government have held press conferences in order to convey the positive effects of the
vaccination in order to generate trust among the people of the UK in context of the
vaccination.
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RECOMMENDATIONS
There are various recommendations that can be suggested to the government in order to increase
the ratio of vaccinated population in the United Kingdom. A few notable recommendations are
mentioned below-
 Government can give preferences to the health care workers for getting vaccinated. This
will surely generate a trust among the common people. This will also reduce the threat of
the vaccination from the mind of the people.
 Government can also convince its officials to get vaccinated that will generate a sense of
trust among the people regarding the government regulations in context of vaccination.
 Government can communicate the data statistics of the various health care workers and
government officials that have been vaccinated.
 An advisory regarding the health and safety protocols regarding COVID must be released
so that people follow the guidelines while stepping outside their houses. The test and
vaccination centres must strictly comply with the protocols.
 The government can enhance social media activities in order to spread awareness
regarding the vaccination and its effectiveness upon the individuals.
 The government campaigns can be organised while keeping in mind the diversities of the
population of the region (Mautner and Rainer, 2017).
 Government can think of door to door vaccination programmes in order to reduce the risk
of virus spread as it will reduce the risk of crowd.
CONCLUSION
It can be concluded from the report that communication plays a major role in sharing
information, goals and objectives in order to accomplish the goals. The study revolves around the
concept wherein the government has been facing issues in order to increase the ratio of
vaccinated population. The study has highlighted general theories of communication along with
the various barriers that have prevented people from getting vaccinated. Further various
strategies have been discussed that were implemented by the government to enhance vaccination
drive along with various recommendations that can be adopted by the government.
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REFERENCES
Books and Journals
Ali, B. J. and et.al., 2021. Business Communication Strategies: Analysis of Internal
Communication Processes. Ali, BJ, Anwar, G., Gardi, B., Othman, BJ, Aziz, HM,
Ahmed, SA, Hamza, PA, Ismael, NB, Sorguli, S., Sabir, BY (2021). Business
Communication Strategies: Analysis of Internal Communication Processes. Journal of
Humanities and Education Development, 3(3), pp.16-38.
Garcia-Sanchez, I.M. and et.al., 2020. “Sell” recommendations by analysts in response to
business communication strategies concerning the Sustainable Development Goals and
the SDG compass. Journal of Cleaner Production, 255, p.120194.
Malyuga, E. N. and Orlova, S. N., 2017. Linguistic pragmatics of intercultural professional and
business communication. Springer.
Mautner, G. and Rainer, F. eds., 2017. Handbook of business communication: Linguistic
approaches (Vol. 13). Walter de Gruyter GmbH & Co KG.
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