Boeing Communication Plan: Strategies for Safety, Trust, and Recovery

This report presents a communication plan designed to address the challenges faced by Boeing, specifically concerning the grounding of its new aircraft model and subsequent order cancellations. The problem statement highlights the critical need to regain customer and partner trust, which has been eroded due to safety concerns. The background information discusses Boeing's business operations and the importance of effective communication in maintaining safety and trust. The report outlines several communication strategies, including open, inclusive, two-way, and multi-channeled communication, emphasizing their role in fostering customer relationships and managing challenges. The effectiveness of the open communication strategy is analyzed, emphasizing its role in rebuilding customer trust and ensuring the safety of products. The report references several academic sources to support its arguments, providing a comprehensive overview of the importance of communication in crisis management and business recovery.

Communication 1
Business Communication

Communication 2
Contents
Problem Statement...........................................................................................................................3
Background Information..................................................................................................................4
Communication Strategies...............................................................................................................5
Effectiveness of Strategy.................................................................................................................7
References........................................................................................................................................8

Communication 3
Problem Statement
The problem of this assessment related with the aircraft company Boeing that faces the
various challenges in their new aircraft model and various aircrafts orders cancelled. The
problem related with safety and trust from the customers and partners.

Communication 4
Background Information
This process relates with the Boeing organization that design and sells airplanes,
rotorcraft, rockets and satellites. The safety and trust of the consumers relates in the problems of
this assessment. The customers of the organization is concerned regarding the safety for the new
aircraft and the employees taken a quit hit regarding the team making aircraft has been crashed.
The communication used in this problem to gain a safety and trust from the customers. The
employees and managers of the organization need to make effective communication from the
customers of the company and maintain their trust regarding the aircrafts so that the several
orders of aircrafts not to be cancelled. As the aircraft gone crashed then the attraction of the
customers is decreased towards the organization. The communication among the customers and
the organization is responsible for maintaining the safety of the products and gain the trust from
the customers so that the organizational growth is not affected (Evans, et al., 2015). The
communication strategies are the main key points that helps in maintaining the safety and trust in
the consumers.

Communication 5
Communication Strategies
The communication strategies are the best examples that help in maintaining the business of
the organization and to manage the safety and trust from the customers. The communication
among the employees and consumers needs to be effective so that they can easily co-ordinate
with each other and the employees gain the trust from the employees. Communication is one of
the effective process in the organization (Fan, et al., 2015).. This process helps the company to
deal with the several challenges occurred in the business market. The effective communication
strategies give better results to the business. The several communication strategies are described
below-
 Open communication
The open communication is one of the best strategy of communication that helps the
business in managing the communication among employee and customers. With the help
of this communication, the employees gain the safety and trust from the customers. In an
open communication, the customers and employees feel free to discuss their problems
and get success in the business environment (Adler, et al., 2015).
 Inclusive Communication
The inclusive communication is a strategy in which employees are taking a part in
making certain decisions regarding the business. With the help of this communication,
the employees can effectively communicate with the customers and maintain their
attraction towards the organization. The involvement of employees is a key factor for the
success in the organization.
 Two-way communication
The two- way communication is one of the best way of communication that increases the
customer trust and attraction towards the business organization. Two- way
communication is an effective way of communication that maintains the proper
communication among the members of the organization. In this effective communication,
the customers feel free to share their problems with the employees or any other member
of the organization.
 Multi-Channeled

Communication 6
The multi-channeled communication gives a good impact on the organization, which
increases the growth of the organization. The effective communicators know that
multiple messages need to be delivered multiple times in the organization so that the trust
of the customers maintained properly (Kembach, et al., 2015). This process of
communication is also beneficial for the organization to increase the business of making
aircrafts and maintain the trust of the customers.

Communication 7
Effectiveness of Strategy
The organization uses the open communication strategy for maintaining the effectiveness
in the business and increases the growth of the organization in the market. After the aircraft
made by the company are crashed, the customers can distract their minds with the company so
the organization makes the employees communication with the customers (Mishra, et al., 2014).
The direct communication of employees with customers helps to gain the trust from the
customers and manages the proper growth of the company. The open communication is one of
the effective communication that increases the trust of the customers.
The group of the organization selected the open communication as an effective
communication strategy that provides helps to the organization to get rid with this particular
situation. The situation is all related with the trust of the customers, which is an essential part of
the organization. The open communication strategy makes the employees free to share their
problems with the customers and maintain their trust regarding the products safety (Einwiller and
Boenigk, 2012).The customers and employees both can directly communicate in the process of
the open communication.

Communication 8
References
Evans, D. R., Hearn, M. T., Uhlemann, M. R., & Ivey, A. E. (2015). Essential interviewing: A
programmed approach to effective communication. Nelson Education.
Fan, S. P., Liberman, Z., Keysar, B., & Kinzler, K. D. (2015). The exposure advantage: Early
exposure to a multilingual environment promotes effective
communication. Psychological Science, 26(7), 1090-1097.
Adler, R. B., Kotler, P., Grey, A. M., & Hugos, M. H. (2015). Communicating at work:
strategies for success in business and. info: Singapore: McGraw-Hill, 2015.
Kernbach, S., Eppler, M. J., & Bresciani, S. (2015). The use of visualization in the
communication of business strategies: An experimental evaluation. International Journal
of Business Communication, 52(2), 164-187.
Mishra, K., Boynton, L., & Mishra, A. (2014). Driving employee engagement: The expanded
role of internal communications. International Journal of Business
Communication, 51(2), 183-202.
Einwiller, S. A., & Boenigk, M. (2012). Examining the link between integrated communication
management and communication effectiveness in medium-sized enterprises. Journal of
Marketing Communications, 18(5), 335-361.