Business Communication Report
10 Pages2800 Words239 Views
Added on 2019-12-28
Business Communication Report
Added on 2019-12-28
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BUSINESSCOMMUNICATION
TABLE OF CONTENTSINTRODUCTION ..........................................................................................................................3TASK 1 ...........................................................................................................................................3P1 Different types of business information ................................................................................3M1. Analyse different types of business information and their sources......................................4TASK 2............................................................................................................................................4P2. Present complex internal business information using written document, verbal presentationand power point as appropriate in the context.............................................................................4P3. Produce corporate communications for your chosen organisation........................................5P4. Evaluate the external corporate communications of an existing product or service.............5D2. Evaluate the effectiveness of business information and its communication as keycontributors to the success of an organization, using examples to illustrate your points............6TASK 3............................................................................................................................................6P5. Explain the legal and ethical issues in relation to the use of business information...............6P6. Explain the operational issues in relation to the use of business information.......................6M2. Analyse the legal, ethical and operational issues in relation to the use of businessinformation, using appropriate examples.....................................................................................7M2. Analyse the legal, ethical and operational issues in relation to the use of businessinformation, using appropriate examples.....................................................................................8TASK 4............................................................................................................................................8P7. Outline electronic and non-electronic methods for communicating business information,using examples for different types of audience...........................................................................8CONCLUSION................................................................................................................................9REFERENCES..............................................................................................................................102
INTRODUCTION A business needs accurate and relevant information from internal and external sources inorder to operate profitably. Proper collection of data creates an environment where informeddecisions can be taken for the benefit of the business (Arnold and Boggs, 2015). In order tomanage information effectively, there must be good communication systems within theorganisation. Staff must possess good verbal and written skills in order to communicate andshare information. Gathering relevant information from a range of sources is a skill that needs tobe developed using electronic and non-electronic sources. The below report is based on thebusiness communication measures of TESCO PLC UK that is operating in the retail industrialsector of UK. TASK 1 P1 Different types of business information Every business needs information to help it succeeds. A combination of internal andexternal business information resources can provide the background necessary to evaluatecurrent performance and plan future progress (Bargiela-Chiappini and Nickerson, 2014).Knowing the types of information resources that are most critical to business can help companiesplan for capturing, analysing and using that information most effectively.InternalThe first source of information that businesses should turn to is the information theyalready have. Every business will have the ability to gather information about employees, aboutsales and about customers. Setting up systems and processes for gathering the right informationcan help business owners track, trend, analyse and act upon business that gives them clues intosuch issues as what drives employee satisfaction, the products most demanded by customers,areas of employee and customers satisfaction and dissatisfaction.Competitive InformationNo business is without competition and gathering information about competitors iscritical. Fortunately, this is easier than ever to do with the advent of the Internet. Through search3
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