Business Communication Theories, Barriers and Strategies for Overcoming Them

This report discusses the importance of effective communication in business, theories of organisational communication, barriers preventing students from returning to campus, and strategies implemented by universities to overcome these barriers. It includes references from various books and journals.

Business
Communication

TABLES OF CONTENTS
INTRODUCTION..........................................................................................................................................................1
MAIN BODY..................................................................................................................................................................1
CONCLUSION...............................................................................................................................................................5
REFERENCES................................................................................................................................................................6

INTRODUCTION
The business communication is defined as the procedures and flow of the information in
order to communicate and share of the information from one department to the other. It is very
important for the organisations to have an effective communication. It is very important that the
communication is taken place with an effective in order to have a transparent way of
communication in order to perform the task. An effective business communication will help the
business enterprise in building the goodwill of the business enterprise (Bolten, 2020). This is the
report which will include theories of business communication, barriers preventing students and at
last strategies the University has to implement.
MAIN BODY
Theories of organisational communication
It is identified that the business organisation communication is the wider field which is
related to tall the forms of communication which helps in growing and to connect with the
stakeholders and society in order to make an effective functioning. It is very important for the
organisation to transform and exchange of information between the individuals and the different
groups of the business enterprise. There are different forms of communication which can be
verbal and non-verbal, formal or informal, oral or written. It is very important to have an
effective communication in order to complete the task in the effective way. there are various
principles which can be considered by the organisations. The various principles are clarity,
correctness, conciseness, courtesy, concreteness, considerations and completeness. There are
various theories of the organisational communication which are discussed below:
1. Bureaucracy theory- This is the theory which is introduced by Max Weber where there
is formal structure of the communication taken place within the business organisation.
This is the theory which adopts hierarchical approach where there is the department and
the systematic way in which the each individual has to report to the senior management
in order to complete the task in an effective manner.
2. Acceptance theory of Authority- This is the theory which defined that there is the
willingness of an individual to communicate in the effective way in order to complete the
task and perform better (Naidoo and Dulek, 2022). The organisational communication
1

plays a major role communicating effectively. It is very important to have a self confident
in order to have an effective communication.
3. Theory X and Theory Y- This is the theory which is developed by McGregor which is
dependent upon the direct opposing assumptions of a human nature. This is the theory
where the human are considered as great asset for the organisation. This also helps in
promoting the creativity and self control over the performance of the employees within
the business organisation. It is very important that the managers focus on recognising the
efforts of employees in order to motivate them. This is the most effective theory in order
to have a transparency within the business communication.
Evaluate the barriers preventing students from returning to campus.
It was very challenging for the universities to run online courses with the help of various
virtual education platform such as Zoom . After the end of unpredictable disease of Covid-19 ,
the universities were forced to bring back the students for offline campus. But it is quite difficult
for the me to bring back to campus. There are so many factors that creates barriers in their arrival
at universities campus. These barriers did lot of hindrances in my education physically and
emotionally.
There are some of the barriers that are mentioned below:
 Physical Barriers: The most important challenge faced during lockdown mainly was an
education system which impose restriction on physical classes of the students. Almost all
the universities in the United Kingdom has decided for creation of online platform to impart
knowledge to their students. Physical barriers prevents me as I live far away and returning
to campus was quite complicated due to distance and lack of accessible places.
 Financial Barriers: Finance plays greater important in every individual’s life. It is the main
barriers that was prevented me from returning to campus as monetary fund is required to
cover long distance to reach the universities and attended the class (Paudel and Devkota,
2018). Finance is required to meet all the basic requirement to live in the expensive cities
like UK . The financial commitment is the main reason behind the barriers in attending the
physical classes. The financial need to take care of child is costly in the UK so it is the main
barriers faced by many of the students.

2

 Emotional Barriers: Another barrier was emotional barriers that stress the students in
lockdown. The students were highly depressed and feel lonely to leave their parents for
attending the classes at universities. Mental illness had affected the students badly due to
emotional attachment of their parents to go abroad or in UK for studying in universities.
Most of the students preferred to do online learning as it involves less pressure on online
platform.
 Listening Barriers: It is the barrier that prohibited the students to take actively participate
in classroom learning as it involves lot of disturbance and general gossips between the
students. It Zoom learning increased the focus level of the students and improves my
concentration level. The students prevent themselves from reaching universities campus due
to distractions in their studies and effective learning (Shelton, 2020). They were not able to
focus on skills and knowledge they gained form physical classes of universities.
 Lack of common experience: It is also the most important barriers that deals with the
difference of thoughts of students to adjust into such environment where pupils of different
culture having different views and thoughts were difficult to deal with the diverse
background of students in universities. It enables the students to prevent themselves from
attending physical classes where people have lack of experience to shared though and
opinions of different background and dissimilarity of age.
Outline the strategies your university has implemented to overcome these barriers.
There are many strategies that universities has been developed to overcome the barriers and
hinders that may arises in effective communication. In order to deal with certain barriers , the
students need to follow few strategies in their life to gain more information and skill to achieve
the career goal.
There are few strategies that I developed to overcome these barriers are mentioned below:
 Focus on personal goal: It is important to formulate the plans and skill to develop listening
skill more effectively. The information can be gained from various sources only when the
person is attentive to understand the speaker what exactly he is saying. These techniques can
be developed through continuous learning and practices. To develop clear understanding of
views of the speaker , They used to conduct activities to develop interest in listening the
3

speaker. The universities designed certain task to emphasize on goal of very students to
make them goal oriented person.
 Strategies for accurate perception: It is necessary for the students to develop perception
only after understanding the environment to check what is going around. The students are
required to improve their perception and thinking towards other to adjust with the students
of different culture. They should focus on other and try to gather knowledge about them by
listening them , and understanding the situation.
 Effective Communication: The students need to strategies the plans to make effective
communication with their fellow classmates. The communication skill has significant role in
students life which is not only ensure their personal growth but professional growth as well.
It helps to express opinions and thoughts before others. It shows honesty and confidence in
public. It ensure effective conversation between the members with any hesitation . I am able
to develop set of skills that not improved students proficiency but also my commitment
towards my work.
 Increase emotional intelligence: It helps the universities to develop emotional intelligence
to control my emotions and stress. Emotional intelligence makes me capable to think wisely
and logically. The universities are making them problem solver to resolve the problems
through effective solution.
 Respecting other person’s opinion: It is most important to negotiate with others to give
them cultural importance and value . It helps in sharing of information between the people
of different culture . The respect should be given to the other’s opinion as it is necessary for
survival in universities (Coetzee and Kagee, 2020). The indifference between the different
class or group can be overcome with the help of common understanding of their views.
 Positive attitude towards others: It is important for students to understand the human value
and behaviour to highlight their personality and thoughts. It helps me to deals with
uncertainties of life. However, it bring hopes and positive in dealing with problems of life.
4

CONCLUSION
From this above report, it has been concluded that communication has significant
importance in individual’s life. It helps to transmit the information from one sources to
another to make effective plans of the life. The communication skill is required to students
for their personal and professional goal. There are various barriers that may affects the
communication skill of a persona and bring lot of indifference with the fellow mates at
universities level. Therefore, the students are required to set short term and long term goals
to communication skill mere effective one.
5

REFERENCES
Books and Journals
Bolten, J., 2020. Intercultural business communication: An interactive approach. In Exploring
the rhetoric of international professional communication (pp. 139-155). Routledge.
Naidoo, J. and Dulek, R.E., 2022. Artificial intelligence in business communication: a
snapshot. International Journal of Business Communication, 59(1), pp.126-147.
Paudel, U.R. and Devkota, N., 2018. Socio-Economic influences on small business performance
in Nepal-India open border: Evidence from cross-sectional analysis. Economics &
Sociology, 11(4), p.11.
Shelton, C., 2020. Shifting out of neutral: Centering difference, bias, and social justice in a
business writing course. Technical Communication Quarterly, 29(1), pp.18-32.
Shrikant, N., 2018. “There’s no such thing as Asian”: A membership categorization analysis of
cross-cultural adaptation in an Asian American business community. Journal of International
and Intercultural Communication, 11(4), pp.286-303.
Takino, M., 2020. Power in international business communication and linguistic competence:
Analyzing the experiences of nonnative business people who use English as a business lingua
franca (BELF). International Journal of Business Communication, 57(4), pp.517-544.
Coetzee, B.J.S. and Kagee, A., 2020. Structural barriers to adhering to health behaviours in the
context of the COVID-19 crisis: considerations for low-and middle-income countries. Global
Public Health, 15(8), pp.1093-1102.
6