Business Communication: General Theories, Barriers, and Strategies for Brit-Tech

This report covers the general theories of organizational communication, including cognitive dissonance theory, communication accommodation theory, coordinated management of meaning, cultivation analysis, culture approach to organization, symbolic interaction theory, dramatism theory, and expectancy violation theory. It also discusses the barriers of communication that made employees unwilling to return to the office, such as physical, emotional, organizational structure, perceptual, and interpersonal barriers. The report outlines Brit-Tech strategies to overcome these barriers, including advising employees to keep distance while travelling, providing personal transport, testing employees for COVID-19, and managing social anxiety. Finally, the report provides recommendations for effective business communication and concludes that communication is essential for effective interaction among employees and employers of the firm.

Communication

Table of Contents
INTRODUCTION...........................................................................................................................1
ANALYSIS AND DISCUSSION...................................................................................................1
General theories of organisational communication................................................................1
Barriers of communication which made employees unwilling to return to the office...........2
Outline Brit-tech strategies to overcome these barriers.........................................................3
RECOMMENDATIONS.................................................................................................................4
CONCLUSION................................................................................................................................4
References........................................................................................................................................5

INTRODUCTION
Business communication can be defined as the process of sharing the information among
the people inside or outside of the firm. Business communication is effective when the
employers and employees interact with other in order to reach out to the organizational goals. It
has the major purpose to improve and enhance the practices of the organization and also to
reduce the errors as well. There are several types of communication which are followed by the
organization such as internal communication, external communication, upward communication,
downward communication, lateral communication, non verbal communication, verbal
communication, formal communication, informal communication and many more (Guffey and
Loewy, 2021). The following discussion is based in the Bri-Tech technology company which is
based in UK. The current report covers the general theories of organisational communication and
barriers of communication which made employees unwilling to return to the office. Report also
covers the brit-tech strategies to overcome these barriers with recommendations and conclusion.
ANALYSIS AND DISCUSSION
General theories of organisational communication
There are various types of general theories of organisational communication. Cognitive
dissonance theory is one of the theories which state that the employees usually avoid the
experience of dissonance. The reason being is that it is difficult for them to accept or to agree
with. They are reluctant to have such feelings because they think that listening to anyone's views
can result in a debate. Communication accommodation theory is another business
communication theory. This theory states that the motivational aspects and the communication
styles among the people are mainly of two types that is the convergence and divergence. It also
states that the people who are having a strong ethnic background will definitely try to transfer
their styles with the help of divergence so that they can highlight the significance of the group
identity. The people who are powerless and helpless transfer their communication styles with the
help of convergence at the time of the social acceptance requirement. Coordinated management
of meaning is also one of the business communication theories in which people formulate the
meaning with the help of coordination of conversation (Bolten, 2020). Coherence occurs when
stories are told and the coordination occurs when the same stories are made alive. This theory
basically states that there is a strong relationship among the person and society in which the
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messages are conveyed by following a hierarchy of the people. Cultivation analysis is also
another business communication theory. It states that the organisation must focus on the
mediating factor of communication. It has given the theory in which the people of modern
culture collect the information from any mediated source instead of any direct source. This is
because the sources which are gathered from mediators help in developing the sense of reality.
Culture approach to organisation is one of the business communication theories. This theory
states that the organisation must focus on the importance of culture within the company. This
theory has the assumption that the people have the tendency to reassemble the animals and love
which is involved in a particular network. This theory also states that every company has several
symbols which convey some specific meaning. Therefore the organisational culture is
represented with the help of stories and rituals. Symbolic interaction theory is another business
communication theory. This is a theory which states that the people must communicate with the
help of symbols and provide clarity so that the meaning can be drawn out according to the
association of any places or events. It is a theory which is derived from American pragmatism.
Dramatism theory is also one of the business communication theories. This is a theory which
usually compares the communication from any drama or any situation in the organisation.
Expectancy violation theory is also another business communication theory. This year we
basically studied the different ways in developing the nonverbal messages. It states that there are
various forms of communication which are violated and this violation can be favourable or
unfavourable in order to analyse any of the situation within the organisation. This theory also
considers what can be the ways in which the receiver can perceive the violation along with the
imagination or idea which the person can form about the violator (Ali, Anwar, Gardi and Sabir,
2021).
Barriers of communication which made employees unwilling to return to the office
There are several barriers of communication which need employees willing to return to
the office. Physical barriers are one of the barriers. According to the investigation it is estimated
that there are approximately 9,000 infected people every day in London. This is the fear among
people to use any public transport or any type of contact to any other person due to the address of
covid-19 infection and therefore such employees refuse to return to work. Emotional barrier is
another barrier of business communication. Experiencing work from home for a long time has
resulted in some of the employees thinking that they can work in a more productive way while
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working from home and they don't have any desire to return to the office. This saves their
travelling expenses and easy balance of working and personal life as well (O'Rourke, 2020).
Organizational structure barriers are also one of the barriers of business communication.
Nowadays there are employees who are concerned about the work environment at their
workplace. This includes the good ventilation and safe communication among the people while
having the prevention of covid-19 infection as well. Perceptual barriers are also another area of
business communication. According to investigation it is estimated that there is approximately
80% population in the United Kingdom who are vaccinated but still they are afraid about
communicating to other people in the offices. Moreover, unvaccinated people are discriminated
against which pollutes the work environment within the office. Interpersonal barriers are another
barrier of business communication. There was a long period where people were working from
home which has resulted in the anxiety and uncertainty among people to return to the office. This
is generating the communication gap and the low face-to-face communication as well. This is
considered as a serious problem in the growth of the company and for the personality of the
employees as well (Dwyer and Hopwood, 2019).
Outline Brit-tech strategies to overcome these barriers
There are strategies which are adopted by the company in order to overcome the barriers
discussed above. One of the strategies that is adopted by the company is to advise the employees
to keep distance while travelling and use precautions such as mass and disinfectants. The
company has provided personal transport and convenient time for the working hours in the
office. Company e is also thinking to spend more time in the conditions of the office which
improves the work process and the communication flow so that they can avoid working from
home and more working from office with proper interaction and face to face communication
with everyone. Another strategy adopted by the company is to test each and every employee of
covid-19 so that they can save among the employees and have the Peace of mind by working in
the office (Bovee, 2020). The company has decided to provide every possible basic need to the
employees in the office so that they can follow their schedule of work and improve productivity
while working at the office. This enhances the communication flow and avoids the
communication gap among the employers and employees. Company is also working in the
management of social anxiety which recognises the daily impact of the career and recognising
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the solutions as well. This type of communication helps in retention of employees with best
talent and skills within the organisation (Cyphert, Holke-Farnam, Dodge and Rosol, 2019).
RECOMMENDATIONS
It is recommended that the organization must be clear in themselves that what exactly
they are to communicate with the employees. So that interaction can be more effective. It is
suggested that the organization must also practice the active listening and allow to asks the
questions for more clarity. It is also recommended that the organization must allow sharing the
perspective so that the interaction can be of two ways. It is also suggested the organization must
make space for the right moment to communicate right content at right situation and at the right
time as well. It is highly recommended that the organization must respect the other point of
views as well so that the employees can get effective and strategic engagement with the higher
authorities of the organization. This can help the company accomplishing its expected target in
an efficient and potential manner. Moreover, the usage of body language and artificial
intelligence along with the voice are some of the highly suggested areas to focus while
communication in business (O’Rourke, 2019).
CONCLUSION
It is concluded that business communication is an important concept to learn and study so
that its applications can be applied in the real world organisations. This is because the
communication flow within the organization decides the effectiveness of interaction among the
employees and employers of the firm. Without any strategic communication, it is difficult for the
company to communicate regarding the goals and objectives with proper decision making within
the firm. Therefore, it is essential to examine the general theories of organisational
communication. It is necessary to determine the barriers of communication which made
employees unwilling to return to the office. It is significant to outline the brit-tech strategies to
overcome these barriers. Hence, the above information covers all such areas in order to better
understand the conception of business communication.
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References
Books and Journals
Ali, B.J., Anwar, G., Gardi, B. and Sabir, B.Y., 2021. Business communication strategies:
analysis of internal communication processes. Ali, BJ, Anwar, G., Gardi, B., Othman, BJ,
Aziz, HM, Ahmed, SA, Hamza, PA, Ismael, NB, Sorguli, S., Sabir, BY (2021). Business
Communication Strategies: Analysis of Internal Communication Processes. Journal of
Humanities and Education Development, 3(3), pp.16-38.
Bolten, J., 2020. Intercultural business communication: An interactive approach (pp. 139-155).
Routledge.
Bovee, C.L., 2020. Excellence in business communication.
Cyphert, D., Holke-Farnam, C., Dodge, E.N. and Rosol, S., 2019. Communication activities in
the 21st century business environment. Business and Professional Communication
Quarterly, 82(2), pp.169-201.
Dwyer, J. and Hopwood, N., 2019. The business communication handbook. Cengage AU.
Guffey, M.E. and Loewy, D., 2021. Business communication: Process & product. Cengage
Learning.
O'Rourke, J.S., 2020. The Business Communication Casebook A Notre Dame Collection. South-
Western College Pub.
O’Rourke, J.S., 2019. Management communication: A case analysis approach. Routledge.
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