Communication Skills for Business: Theory of Communication

This presentation covers the theory of communication in business, including communication models and systems, methods and technology used in businesses, benefits of formal and informal communication, making communication effective, and communication barriers. It also includes references for further reading.

COMMUNICATION SKILLS FOR
BUSINESS TASK 1 THEORY OF
COMMUNICATION

1) Communication models and systems
used in businesses
• Communication models refer to the systematic process which is practised
by an organization to communicate with different stakeholders or
participants.
• Some models presented by different theories are as- Berlo's model, Arstotle
model, Helical model, shannon and weaver model etc.

Communication system
• Communication systems can be defined as a network or a
range of processes taken into use to execute communication
with different parties.
• In an organization at the same time a range of communication
systems can be used.
• It totally depends on their needs and what types of
stakeholders they have to communicate with.
• Some key communication systems are internal downwards,
external, internal lateral, internal upwards etc.

2) Communication methods and
technology in businesses
• Communication methods are those perspectives which are used to
transmit an idea or message.
• There are number of methods of communication which can be used as per
requirement or suitability of the organization.
• Some key methods are written, Verbal, electronic methods, Non-verbal,
Visual etc. these methods are having their great prominence due to their
ability to make message receptive.

Benefits of formal communication-
• It eradicates all unnecessary interactions.
• Gives proper roadmap for making communication.
• Helps to operate business activities.

Benefits of informal communication-
• Informal communication does not carry formalities.
• It proves speed information transmission.
• Provides freeness or comfort to employees.

Use of technology in different types of
communication
• Communication consists a range of different types.
• To support communication and making the process simpler some
technologies are also being used.
• Verbal communication- Technologies such as Bluetooth, mobile
phone, earphones and headphones are some key technologies used in
verbal communication.
• Written communication- Now Laptop, Tablet, Mobile phone, smart
pads are the tools used in written communication.

3) Making communication effective
• Effective communication is only possible if all essential areas are being addressed.
• There is need to eradicate all such dimensions or potential obstacles to ensure smooth
flow of message.
• These principles are clarity, correctness, conciseness, courtesy, concreteness,
consideration, completeness.
• The principles are also known as 7Cs.

Communication barriers-
• Communication barriers are those factors which topple the success of communication.
• It hinders the way of successful communication.
•
• Oral communication may have barriers like linguistic issues, lack of trust, inability of understanding
need of receivers etc.
• Non-verbal communication may get hindered by lack of trust, misinterpretation of message,
misconceptions between sender and receiver etc.
• Visual communication has generally seen issues like technological perils, noise factors, lack of
understanding in employees etc.
• Written communication may get affected by jargon, technological perils, sentence structure issues,
over use of technical terminologies etc.

REFERENCES
Tegegn, T., 2019. The Need for IT Education for Business Managers for the Success of the Business.
Pikhart, M., 2018, August. Technology enhanced learning experience in intercultural business
communication course: a case study. In International Symposium on Emerging Technologies for
Education (pp. 41-45). Springer, Cham.
Kačerauskas, T., 2019. Ethics in business and communication: common ground or incommensurable?.