Business Communication within the Travel Industry

This report discusses the importance of business communication in the travel industry, covering theories of organizational communication, barriers preventing people from booking holidays abroad, and strategies implemented by travel agencies to overcome these barriers. Course: CFPBUS004 Business Communication.

CFPBUS004 Business
Communication

Abstract
This is the report which is business communication required within the travel industry. It
is very important that the organisation adopts the different theories of the business
communication. It is very important to have the importance of business communication within
organisation in order to work in an effective manner. In order to overcome with the barriers it is
important that the individual focus on developing the planning and communication. There are
various challenges and strategies adopted b y travel agency.
Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
Theories of organisational communication........................................................................1
Evaluating the barriers preventing people from booking holidays abroad....................2
Outlining the strategies of travel agency which has implemented to overcome these
barriers..................................................................................................................................3
CONCLUSION................................................................................................................................4

REFERENCES................................................................................................................................6

INTRODUCTION
The business communication is characterized as the process of the flow of the
information between the different level of departments. It is very important for the business
enterprises to communicate in an effective manner. The business communication is most
important for the employees, stakeholders, customers. It is observed that of there is a constant
flow of the information within the organisation in order to communicate effectively. The
business communication helps the companies in controlling over the several other aspects which
is conducted within the organisation. This can help the companies to conduct the business
operations. This report is based in the travel agency(Pavenkov, and Rubtcova, 2019). There are
various topic covered in this report such as theories of business communication, various
challenges and recommendations.
MAIN BODY
Theories of organisational communication
The business communication is the broad concept which comprises of all the forms of
communication which helps the companies in allowing them to grow and connect with
customers, stakeholders which can help in contributing towards the society. It is very essential
for the businesses to communicate in an effective and efficient manner. It has been observed that
an effective communication give out the best results in achieving the goals and objectives. There
are different theories and concepts of the organisational communication which need to be taken
into consideration by the organisation in order to be communicate effectively in order to achieve
the goals and objectives. The various theories of organisational communication is discussed
below:
 Bureaucracy theory- This is the theory which was introduced by Max Weber. This
states that there should be high level of the formal communication which need to be
followed by the organisation order to have a formal communication between the different
departments. This is the kind of the hierarchy approach which is adopted by the business
organisation where every employee need to report to their manages or superior. It is
observed that the most effectively theory of business communication which helps in
ensuring about the chain of command for the communication(O’Beirne, 2018).
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 Acceptance theory of Authority- This is the kind of the business communication theory
which was developed by Chester Barnad. The informal way of communication also helps
the business organisation to bring out the best of the outcomes being processes within the
business activities. his theory states that manager authority over subordinates depends on
the willingness of subordinates to accept the right to give orders and complying with
them
Theory X and Theory Y- This is the theory which is defined as the direct communication and
opposing assumptions of the human nature. This theory was developed by McGregor where the
people are recognised as a great assets for the business organisation. The effective
communication is important in order to be more efficient within the workplace and achieving the
goals and objectives. This theory is considered as an important theory where the communication
can be taken place in order to be successful(Ulema, 2019) .
Evaluating the barriers preventing people from booking holidays abroad.
It is observed that there are several barriers and challenges which can be faced by the
people from booking holidays abroad. It is identified that there are several people travelling to
abroad can face challenges in order to communicate or understand with the different aspect while
travelling. There are various barriers preventing people from booking the holidays approach
which is discussed below:
Financial aspect- In booking to every part of the cash assumes a significant part which limits by
seeing where to go, where to remain, and so on. The movement is viewed as one of the large cost
for a great many people and additional spending overwhelms individual funds. This is a
hindrance for individuals who needs to book occasions in abroad as there can be event of
unforeseen occasions, or ascend in charges(Bam, Abdullah, and Mujinga, 2022).
• Arranging travel-This is additionally considered as obstructions while wanting to book
occasions in abroad. This includes doing voyaging research, making travel plans, pressing and so
forth. Individuals feel overpowering from planning things at work to booking inns to pressing
which keeps from booking occasion.
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• Well being It is very important that the individual focus on the well being while
travellings. This is the major barrier which has been identified. This is the barrier where the
people can face while travelling to abroad where they need to take care of their heath and safety.
There are certain things which might be faced such s kidnapping, theft.
• communication – it is the barrier which can be faced by the people travelling because
there are certain languages which cannot be understand by the local people. This is the most
effective barrier faced by the people travelling abroad. It is important to consider the guide in
order to remove this challenge from travelling.
• Depression- It is identified that the people living away from their relatives can face the
barrier of depression. This is the another communication barrier where the individual might feel
lonely because of the absence of their closed ones( Dewhurst, and FitzPatrick, 2022).
Outlining the strategies of travel agency which has implemented to overcome these barriers
To defeat from the hindrances there are a few methodologies which can help are as per the
following-
• The most important ways in order to overcome with the barrier it is very important that in
individual focus on checking the bank balance and look for the budget which need to be spend in
the travelling abroad.
• To make travel arranging viable it is expected to be coordinated by committing some
time on movement arranging work. Getting ready agenda of everything before need to do before
outing, for example, applying for visa, booking flights and inns and so on. The assistance can be
taken from voyaging accomplice in arranging.
• To over come from the security concern the individual is expected to look travel alarms,
well-being alerts and travel exhortation. The new news should be search and travel reports who
as of late travel in objective. There can be utilization of wellbeing strategies by monitoring
environmental factors, making duplicates of voyaging reports.
• The individual unquestionable necessity to convey prescriptions to defeat structure the
obstruction of the nausea from moving around. To over come structure this the travel service
propose go out, walk a ton, get heaps of natural air. To stay away from the bug nibbles ensure
that to be inclusion with great anti-agents. To get freed from sun related burn ice can be applied
straightforwardly( Ebrahimi, Azizi, and Pourmehdi, 2020).
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• It is very important that an individual consider the guide who can help in travelling
abroad. This is most important in understanding the different languages so that the people can
understand local language in order to understand the others perspective.
• In order to overcome with the barrier of loneliness it is very important that individual
focus on the various other aspect in order to communicate with its family members. The
individual can talk over the phone calls in order to reduce the depression.
CONCLUSION
From the above discussion it can be said that business communication is an important
aspect for the growth of the business enterprise. It is very important to consider the various
organisational theories which can help in effective communication. There are certain barriers of
communication which need to be identified fr the travelling and making the abroad trip in an
effective way. It is very important that an individual focus on the various ways in order to
overcome with the barriers of communication.
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REFERENCES
Books and Journals
Bam, P., Abdullah, H. and Mujinga, M., 2022, March. Utilizing Information and
Communications Technology to enhance risk management. In 2022 Conference on
Information Communications Technology and Society (ICTAS) (pp. 1-6). IEEE.
Dewhurst, S. and FitzPatrick, L., 2022. Successful Employee Communications: A Practitioner's
Guide to Tools, Models and Best Practice for Internal Communication. Kogan Page
Publishers.
Ebrahimi, J., Azizi, M. and Pourmehdi, K., 2020. The Impact of Dynamic Capabilities on
Corporate Entrepreneurship in the Communications Industry. BI Management
Studies, 8(32), pp.211-238.
O’Beirne, C., 2018. Information and communications technology and its use in sport business.
In Managing Sport Business (pp. 502-514). Routledge.
Pavenkov, O. and Rubtcova, M., 2019, February. The Role of Integrated Communications in
Business Processes. In RF-360th International Conference on Management, Economics
& Social Science-ICMESS.
Ulema, M., 2019. Future Technologies for Critical Communications Systems.
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