Ethos, Pathos, Logos in Business Communication

This assignment explores the importance of ethos, pathos, and logos in effective business communication. It delves into how these persuasive techniques can be employed in contemporary business settings to build trust, establish connections with audiences, and ultimately achieve desired outcomes. The analysis considers the challenges speakers face in delivering impactful messages and offers strategies for overcoming them using ethos, pathos, and logos.

Running head: BUSINESS COMMUNICATION
Business Communication
Name of the Student:
Name of the University:
Author’s Note:

1BUSINESS COMMUNICATION
Part A:
An email to staff inviting them to the event
Dear staff,
We would like to invite you to attend our end of the year dinner party, which will be held
at the Westin Hotel at Martin Place, Sydney on 15 December 2018. The dinner party
would begin at 6 pm and would end at 11 pm. This dinner party would include a range
of entertainment along with three course dinner. Due to this, we encourage all the staff
members to reach the venue by 5 pm and gather in the hotel lobby.
The dinner party has been organized as an initiative to encourage team building and to
establish good relationships with the clients and staff members of the Commonwealth
Bank. Moreover, this event is a way to reward all the staff members and the clients for
their assistance provided to the organization. With the help of the event, the
organization aims at uniting its people in order to work together for achieving a common
goal. The event is limited only to the staff members, clients and some special guests.
Since the dinner party is a company event, we would request you to wear formal attire.
Thus, the formal attire suitable for the dinner event includes black trousers, black jacket,
white shirt and tie for men and for women it includes black formal dresses.
We would appreciate your participation in the dinner party. We are eager to see you at
the venue.
Thank you
Sincerely,
(Name)
Communication manager
Commonwealth Bank

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A letter to an external special guest inviting them to the event
Dear guest,
Commonwealth bank is one of the well- known banks in Australia, which operates its
business across UK, US, New Zealand, Asia, and Fiji. The bank has been providing
financial services to its customers since 27 years and has more than 1100 branches
across the globe. All our staff members have contributed in the accomplishment of the
organizational goals and in order to reward their contribution, we arrange a year end
dinner party each year.
We are delighted to invite you to the end of the year dinner party on 15 th December
2018. The event shall be held at the Westin Hotel at Martin Place, Sydney. The dinner
party would begin at 6 pm and would end at 11 pm.
We are inviting our clients, staff members and some special guests to participate in the
event. If you could be our special guest, it would enable us to make the event a huge
success.
Kindly let us know if you could join us and we would be very grateful to you if you let us
know within 10th August 2018. We are looking forward for your positive response.
Thank you
Sincerely,
(Name)
Communication manager
Commonwealth Bank

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A progress report to the Chief Executive Officer on how preparations of the event
are proceeding
Commonwealth bank has taken several steps to reward the contributions of its clients
and staff members by arranging a year end dinner party for them. In order to make the
event successful, several special guests are also invited. While there is still work left to
be completed, the following are the actions that have already been taken for making the
things right and to make the event successful:
Completed and in progress actions till date:
 The organization has built a team of 10 individuals from amongst the staff
members, who shall be responsible for making the initial arrangements
 The budget has been decided and approved by the top management
 The organization has chosen two leaders, who shall supervise the activities of
the group
 The invitation emails and letters have been drafted and are awaiting approval
 The list of potential special guests have been drafted and they shall be sent
invitation letters in order to seek their approval
 The list of the staff members has been prepared and they shall be sent
invitations via email
 The list of the clients, who shall be invited to attend the dinner party has also
been prepared and the draft email has been prepared
 The venue and the timings have been decided and approved by the top
management
 The venue has been booked for the concerned date so that the letters and
emails can be forwarded to the respective persons

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A report structure (table of contents) suitable for a final event report
Our end of the year dinner party will be held at the Westin Hotel at Martin Place, Sydney
on 15 December 2018. The dinner party would begin at 6 pm and would end at 11 pm.
The following is the report structure suitable for the final event report:
 5 pm to 6 pm: The organizational members and clients shall gather in the lobby
of the Westin Hotel at Martin Place
 6 pm: The event would begin as the guests would enter the main hall where the
event shall be held and the three course dinner shall be provided
 6 pm to 7 pm: The special guests shall join the event and shall be welcomed by
the staff members. The special guests shall deliver speech in front of the other
guests.
 7 pm to 8 pm: The guests shall be offered with the appetizer while they shall
meet each other and have an informal talk. Several indoor games shall also be
held in order to entertain the guests. There shall also be arrangements for music
and dance for making the event more entertaining.
 8 pm to 10 pm: The guests shall be served with the entrée or the main course
and they shall be comfortably seated in the hall while the waiters would provide
them with the dishes they wish to have from amongst the items mentioned in the
menu card
 10 pm to 11 pm: The guests shall be served with desserts thereby, marking the
end of the event

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Part B:
The essay highlights the key improvements that I need to do in order to develop
my research and writing skills.
This course has taught me the significance of communication in business. The
course has helped me in developing deeper understandings about the positives of
communication in business that has helped me in writing a good introduction for the
essay. I have been able to write a good introduction, as I emphasized on the internal
and external benefits of communication in business thereby, ensuring success.
However, I need to develop an in-depth understanding of the significance of
communication in business that will help me to write an excellent introduction. I still
need improvement in this course that will help to write an excellent introduction that will
help in developing better and in-depth understanding of the topic.
I have explained the terms ethos, pathos and logos and their role in business
communication successfully by mentioning their main features and the cognate
strategies involved. I have provided in-depth details of ethos, pathos and logos by
describing and critically analyzing each of the features of ethos, pathos and logos. I
have described in detail the tone and approach the individuals need to follow that helps
to ensure effective communication among the individuals in business. However, I have
misunderstood the cognate strategies of ethos and pathos. Pathos is concerned with
humor rather than ethos. Thus, I need to discuss the cognate strategies and features of
ethos and pathos more intricately. This will help me to develop a deeper and clear
understanding of the cognate strategies of ethos and pathos thereby, preventing such
confusion in future. In addition, I need to evaluate critically the viewpoints and
perspectives of different authors regarding ethos, pathos and logos that will provide me
an opportunity to clarify my doubts and support my arguments.
I have mentioned in detail the the significance of emphasizing on the emotional
connection while communication. This is because I have mentioned the benefit of
emotionally connecting with the audience. However, I need to improve this in order to
get an excellent comment. I can achieve excellence by considering the emotional

6BUSINESS COMMUNICATION
aspects the speaker needs to consider while communicating with the audience. This is
because each individual have a distinctive personality that restricts the speaker to
establish a same emotional connection to each individual. In addition to emphasizing
more on the process of establishing an emotional connection in detail would have
helped me in achieving excellent comment in this section. I have only mentioned the
cognate strategies in pathos that helped in effective communication and defined them
separately. Nevertheless, I have failed to discuss how each of the cognate strategies
can be implemented in order to ensure effective communication with suitable examples
in terms of business. I have described the cognate strategies in terms of audience and
speakers but have failed to relate it to business communication. Therefore, explaining
the cognate strategies of ethos, pathos and logos with suitable examples in terms of
business communication would have helped me in achieving excellent comment.
I have been able to provide an insight into the cognate strategies of pathos by
explaining the different cognate strategies separately. This has helped to develop a
deeper and in-depth understanding of the features of pathos that is essential in
establishing effective business communication. I have been successful in providing
insightful details about the significance of pathos by explaining the features with suitable
examples. I have also mentioned the challenges faced by the speakers while
establishing effective communication. Thus, mentioning the potential challenges that
can be encountered in business communication along with methods of overcoming
them. This has helped me in getting excellent comments from the professor.
I have been successful in receiving an excellent comment while describing the
significance of communication in business in this digital age. I have mentioned how
ethos, pathos and logos can be used in today’s business communication along with
their significance. I have used suitable examples of the use of the cognate strategies of
ethos, pathos and logos for ensuring effective communication in business. Additionally, I
have also mentioned the potential challenges that are encountered while
communicating in business and how the cognate strategies of ethos, pathos and logos
can be sued to overcome them. I have critically evaluated the viewpoints and

7BUSINESS COMMUNICATION
perspectives of different authors in terms of ethos, pathos and logos thereby, judging
their suitability in terms of application in business communication.
I have conducted extensive research while writing this report that has helped me
in providing a deeper understanding of the application and significance of ethos, pathos
and logos in business communication. Extensive research has also helped me to
understand the viewpoints, opinions and perspectives of different authors while writing
the report. Additionally, reading different journals and research works have helped to
develop a deeper understanding of ethos, pathos and logos in business communication
that has helped me in writing the report with such depth and insightfulness. Moreover, I
have considered reading recent journals that are not more than 5 years old. As a result,
I have been able to consider recent information in writing the essay. Thus, the essay
has recent and updated information in terms of the significance of ethos, pathos and
logos in business communication in this digital age.
According to the feedback of the lecturer, I need to check the use of spelling,
grammar and use of punctuation. Improving in these areas will help me in enhancing my
writing skills as well as getting good grades in my course. According to the comment
received, I have mixed the American and British spelling throughout the assignment. I
need to be more careful while writing my assignments in terms of American and British
spellings. I need to assure that I use similar spelling throughout my assignment thereby,
sticking to one of the forms, either American or British. According to the comment
received, I need to improve the use of punctuation while writing the report. This is
because appropriate use of punctuations tends to bring sense in the writing thereby,
communicating the message well to the readers. Thus, I need to use the punctuations
appropriately such as commas afterwords in order to create a pause before
commencing the long sentence.