Business Communication Report: Amazon's Internal Strategy Analysis

This report examines Amazon's internal business communication, focusing on its mission, vision, and business objectives. The report highlights how Amazon communicates its goals to employees, ensuring everyone understands the company's direction. The report discusses Amazon's mission to provide a wide range of products at competitive prices and its vision to be the most customer-centric company. It also outlines specific business objectives, such as increasing sales by 20% within four months. The report concludes that effective communication is crucial for aligning employees with the company's goals, providing a roadmap for achieving its objectives. The report references a study on the use of visualization in business communication strategies. This analysis provides valuable insights into how Amazon manages its internal communication to achieve its business goals.

BUSINESS
COMMUNICATION

TABLE OF CONTENT
 INTRODUCTION
 DISCUSSION
 CONCLUSION
 REFERENCE

INTRODUCTION
Business communication is one of the most important term because communication is very crucial for
effective operation and functioning of the company. The organisation which is to be considered for this
presentation is Amazon which has commenced its operation from the year 1994 and deals in cloud
computing and e commerce industry. This presentation will explain the complex internal business
information.

DISCUSSION
Complex internal business information
Business information plays a greater emphasis in the organisation.
Each and every information which is presented in the company is
required to have a certain level of complexity. This internal
communication in Amazon is related to the mission, vision and
business objectives which is crucially communicated within the
company so that people working in the organisation are aware of the
business goals and objectives.

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Mission: The company aims to provide their customer the wide range of products at lower prices and
also very conveniently with best possible selection.
Vision: The vision of the company is to be the world's most customer oriented company where customer
will be able to find and get anything which they want to buy online.
Business objectives: The objectives of the company is to increase the sale by 20 percent by comparing
the competitors information in next 4 months.

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CONCLUSION
From this presentation, it has been concluded that business communication is important because it helps
in making the people working in the organisation clearing with the business mission and vision. It
provides a roadmap to accomplish the set objectives of the company.

REFERENCE
Kernbach and. et. al., 2015. The use of visualization in the communication of business strategies: An
experimental evaluation. International Journal of Business Communication.52(2). pp.164-187.

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