This document discusses the importance of business communication in organizations and its impact on employee satisfaction, supply chain management, and customer engagement. It includes a critical analysis of various articles on effective communication strategies.
Contribute Materials
Your contribution can guide someone’s learning journey. Share your
documents today.
Business Communication0 Title: Business Communication Assignment Name: Student Name: Course Name and Number: Professor: Date: Contents
Secure Best Marks with AI Grader
Need help grading? Try our AI Grader for instant feedback on your assignments.
Business Communication1 Introduction....................................................................................................................1 Critical analysis of various articles................................................................................2 Conclusion......................................................................................................................3 References......................................................................................................................4
Business Communication2 Introduction Businesscommunicationcanbedeterminedastheessenceofeffective management in theorganization. It is through communication that an environment of the constant flow of information is created in theorganization. Communication can be categorizedinto internal and external as it is the only medium through which an organizationcan buildabetter relationship with the customers and the stakeholders. Critical analysis of various articles According to Lockwood, in the current competitive world fororganizationsthat are functioning all over the world shouldutilizetheinternet for developingan active communication environment. These daystheinternet has helped in bringing the world closer. Also, it can serve as an effective medium to attract customers and stakeholders. This article also highlights thattheinternet can also help in improving internal communication(Lockwood,2015).Butinanorganizationimprovinginternal communication requirestofocus on different factors that are mutual respect a proper management clarity of goals and objectives and many others. According to Jacobs, Yu,and Chavez, internal communication is important for employee satisfaction and also, for developing an effective supply chain management (Jacobs, Yu & Chavez, 2016). For the ANZ Bank, having an effective supply chain management is paramount. Through effective internal communication,there will be clarity of information amongst all the employees. This will facilitate the Employees with clear direction to follow which will help in increasing the employee performance and ultimately increasing job satisfaction of the employees, along with an effective
Business Communication3 supply chain management. According to Mazzei & Ravazzani, with the help of effectiveorganizational communication, anorganizationcan attain the trust of the people. Also, through this, anorganizationcan enhance the retention rate of employees(Mazzei & Ravazzani, 2014). Though it is a known fact that in anorganization, trust can be attained through effectiveinternalcommunication,butretentionoftheemployeerequiresthe organizationto focus on many other aspects, which include job satisfaction, equal opportunities to develop, respect, freedom of opinion, and many more. According to Thomas & Stephens, strategic communication approaches help the organizationoperating in all over the world(Thomas & Stephens, 2014). With the multitude ofthe organization,the pressure of the international market and intense competitiondemandsanorganizationtoimplementstrategiccommunication practices. Itiscrucial ascommunicationwhich isregardedasthe essenceof managementhastobeeffectivelyused,asthroughclearcommunicationan organizationcanenhancetheirperformanceandcanalsoattaincompetitive advantage. In the current circumstances, it is crucial fororganizationstoutilizethe social media platform withaneffective post to attract customers and stakeholders. AccordingtoSwani,Milne,Brown,Assaf,&Donthu,itiscrucialfor organizationsto conduct deep learning on the type of post which should be used by theorganizationon the social media platform(Swani, Milne, Brown, Assaf & Donthu, 2017). Now with the changing Times internet and social media has become an integral part of this is communication. Therefore,it is very important that anorganization
Paraphrase This Document
Need a fresh take? Get an instant paraphrase of this document with our AI Paraphraser
Business Communication4 should conduct a d planning before posting anything as the customers available on the social media platform are not very forgiving. A single MS by theorganizationcan end into a massive trolling. Conclusion Thus, from this entire argument,this can be formulated that theorganizationANZ canutilizemany different approaches to develop an effective communication system, but theorganizationneeds toanalyzethe different aspects associated with each approach in both internal and external businesscommunication.
Business Communication5 References Jacobs, M., Yu, W., & Chavez, R. (2016). The effect of internal communication and employeesatisfactionon supplychainintegration.InternationalJournalOf Production Economics,171(1), 60-70. Lockwood, J. (2015). Virtual team management: what is causing communication breakdown?.Language And Intercultural Communication,15(1), 125-140. Mazzei, A., & Ravazzani, S. (2014). Internal Crisis Communication Strategies to ProtectTrustRelationships.InternationalJournalOfBusiness Communication,52(3), 319-337. Swani, K., Milne, G., Brown, B., Assaf, A., & Donthu, N. (2017). What messages to post? Evaluating the popularity of social media communications in business versus consumer markets.Industrial Marketing Management,62(1), 77-87. Thomas,G.,&Stephens,K.(2014).AnIntroductiontoStrategic Communication.International Journal Of Business Communication,52(1), 3-11.