Challenges and Strategies in Business Communication

This report discusses the challenges faced by GO Travel in communication within the organization and provides strategies to overcome them. It explores the principles of effective communication and their significance in achieving organizational goals. The report also highlights the importance of clear and consistent communication, feedback, and attention in enhancing communication practices. It concludes with recommendations for improving organizational structure and fostering strong employee relationships.

Abstract
Business communication is crucial in expansion of business as it helps in exchanging
information such as objectives, aims and goals of company to different employees of
organisation. This report explains various challenges that are faced by GO Travel while
operating its functioned. There are various principles that can be used by company for effective
communication and coordination among various employees in the organization.

Business Communication

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................4
Literature review..........................................................................................................................4
Purpose of communication and principle behind different forms of organisation
communication.............................................................................................................................4
Principle of effective communicate to enhance practices............................................................5
Analysation and discussion..........................................................................................................6
Recommendation.........................................................................................................................7
CONCLUSION................................................................................................................................1
REFERENCES................................................................................................................................1

INTRODUCTION
Business communication is important in order to exchange information between
employees, investors and customers about company goals, objectives, aims of the company. It
helps in effective coordination of employees and achievement of organisational goals. GO Travel
was one of leading company in UK which was established in 1978 and offers wide range of
travel accessories in the world. This report explains about various barriers and challenges faced
in communication within organisation. It also covers strategies that are used by company yo
overcome challenges of communication.
Literature review
Purpose of communication and principle behind different forms of organisation communication
As per view of Betz and Phillips, (2017) effective communication helps in exchange of
information between people working in an organisation. Communication plays an important role
in growth and success of business by informing people about their roles and responsibilities in
the organisation. It helps in flow of information continuously from top to bottom and vice versa
in order to inform staff about various objectives and aims of the company. Communication also
helps in effective coordination of efforts of individual towards achievement of organisational
goals. It helps in bringing new changes in the organisational by informing and motivating
employees to adapt such changes for growth and survival of business. Effective communication
also helps in building strong interrelationship between employees thus reducing chance of
conflict and miscommunication between them. It also encourages ideas, views and opinion of
different employees thus creating a sense of belongingness and motivating it to work effectively
for achievement of organisational goals. Communication purpose is to promote growth and
success of organisation by motivating and informing employees about various trends and
objectives of company in short and long run.
As noted by Bharti and Bharti, (2019) there are various principle behind different forms
of organisational communication. Internal, external, upward, downward, formal and informal
communication are different forms of communication in an organisation. Various principle are to
be followed by company for effective communication and smooth operations of business in the
market. Principle of clarity, Adequacy, consistency, integration, economy, feedback and
attention needs to be followed by companies while communicating with each other. It enhance
importance of information and clearly explains about matter to other person, reduce

miscommunication and conflict among employees. Principle also helps in effective coordination
of employees effort with organisational goals by clearly defining roles and responsibilities of
each individual in the organisation. Thus, as per view of author principle of communication need
to be followed by company for growth and success in the market.
Principle of effective communicate to enhance practices
According to Corbett, (2019) communication is essential for growth and success of
organisation as it inform each individual about its responsibilities and roles to be performed
within organisation. Ineffective communication leads hinder company operations by creating
conflict and confusion among employees related to functioned performed by each individual.
Various principle that are to be followed by company for effective communication within
organisation. Information transferred should be appropriate and clear so that receiver understands
it in proper manner. Words used while communicating information should be simple and
unambiguous to reduces chance of misunderstanding. Sender should also ensure that it provide
accurate and consistence information to people for misinterpretation and delay in understanding.
As message that is incomplete and inconsistent destroy corporate interest and hinder in growth of
communication. As per author integration is another principle for effective communication
between people within organisation. Therefore, manager of company should integrated efforts
and goals of individual towards achievement organisational goals. It helps in achievement of set
target of company as efforts of different individual is involved in success of growth. Some more
principle of communication are described by Hallgrímsson, (2018) such as unnecessary or extra
cost should not be involved while communicating information as high cost reduce efficiency of
matter. It acts as burden for company as its reduce profitability and increase cost to company for
transferring information. In order to retain effectiveness of information it should be delivered to
receiver within specific time so it can be useful in making quick decision and taking competitive
advantages by using available opportunity. Another important principle for effective
communication is feedback sender should ensure that information transfer is understood by
receiver in same manner as send by individual by taking feedback. It is important in-case of
written communication as exchange of information is not take place face to face. Company for
effective communication within organisation has to choose appropriate medium so to retain
effectiveness of information. If information is important it should be transferred through less
channel for retain of significance of information. The author also say that information exchange

should gather attention of receiver and ensure action of it in right perspective. Thus,
effectiveness of communication also depend upon attention draw by it from receiver of
information. At last, it stated that various principles of communication is to be used by
organisation for effective operations of its business in the market.
Analysation and discussion
As per above analyses and discussion communication is used by each and every company
to exchange information between employees and for effective operations of business. It can also
be explained that communication plays an important role in success and growth of business. GO
Travel is facing various challenges or barrier in communication within organisation. There are
number of barriers in effective communication of organisation such as people are not able to
understand each other language. Company is facing linguistic barrier as it planning to establish
two office in Europe hiring local workers that does know English language that act as barrier in
effective communication among employees (Hansen and Machin, 2018). Cultures difference is
another challenges for company as large number of people work with different culture and
preferences. Previous cultural misunderstanding has also impact on effective communication
within firm. Indefinite organisational structure has lead miscommunication and conflict among
employees on various issues. Roles and responsibilities of individual are also not clearly defined
which also leads to overlapping and delay in work performance. There is no communication
between officer which hinder growth and success of organisation. Staff of GO Travel try to avoid
communication with other people because of personal issue such as insecurity about their
language ability. Employees because of personal issue and insecurity about their language ability
hinder communication which leads to mismanagement and ineffective coordination between
various departments of company (Liu, 2016). GO Travel is operating its business across
worldwide and has various offices situated in different countries thus physical barrier is another
challenges faced by company. As communication between employees is not taken face to face
chance of misunderstanding increases that impact on company operations and its profitability.
Thus Go Travel planned various strategies to face or overcome itself from ineffective
communication and expand its market in Europe. Firstly company has planned to change its
policies and rules for effective coordination and motivation of employees to work effectively for
achievement of organisational goals. Manager of Go company in order to resolve conflict among
employees due to cultural difference has planned to organize training for enhancing skills and

knowledge of employees and making aware about various culture for effective coordination. It
has also planned to use various principles for effective communication while operating its
functioned (O'Rourke, 2019). Such as message exchange should be clear, appropriate and simple
so that easily understand by receiver. Sender should also ensure that receiver has understood
message in appropriate way by taking feedback for effective utilisation of information. Channel
or medium should be chosen as per importance of information in the organisation. Company also
decided to have continuous sky meeting for discussing various issue that it faced while operating
its function in the industry. Manager is planning to providing good working environment by
building strong interrelationship between various employees. Thus, it leads to effective
coordination and less conflict among employees on various issue. GO Travel motivate people by
encouraging ideas, view and opinion in decision-making of company for effective
communication and achievement of organisational goals. Thus, it can be stated that above
analyses helps in identifying various challenges and measure to overcome ineffective
communication in the organization (Priscillal, 2017). It also helps in gaining competitive
advantages and expanding market share of company.
Recommendation
Company has to improve its organisational structure and build strong relationship with
employees for achievement of organisational goals. Manager of company has to effectively listen
to ideas, view and opinion of individual to encourage their participation (Tufte, 2017). Leader
has to motivate employees to effectively communicate with one another and work as team to
achieve common goals. Continuous feedback and increase knowledge among employees about
various culture helps in reducing conflict and misunderstanding between people (Yoe, 2019). GO
company can also arrange various activities and program for making coordination and interaction
among employees. It can also make use of social sites for effective connection between
employees staying away from each others.

CONCLUSION
From the above analysis it can be concluded that communication is important for growth
and success of company. It is explained that unorganized organisational struture in GO company
has lead to misunderstanding and conflict among employees about roles and responsibilities to
be performed by each of them. Thus, company by planning various strategies and changing its
policies is able to expand its business across various nation.

REFERENCES
Books and Journals
Awomolo, O. and et.al., 2017. Communication and Design Decisions in Cross-Functional
Teams. In Analysing Design Thinking: Studies of Cross-Cultural Co-Creation (pp. 97-
118). CRC Press.
Bäckström, T., 2018. Large digital screen as a corporate communication channel: Enhancing the
dissemination of information, administration and interaction.
Beck, S., Prügl, R. and Walter, K., 2020. Communicating the family firm brand: Antecedents
and performance effects. European Management Journal. 38(1). pp.95-107.
Betz, D. and Phillips, V., 2017. Putting the strategy back into strategic communications. Defence
Strategic Communications. 3. pp.41-69.
Bharti, V. K. and Bharti, S., 2019. Effective Communication tools for enriching farmers
knowledge. Journal of Soil and Water Conservation.18(3).pp.294-302.
Corbett, J. S., 2019. Some principles of maritime strategy. Good Press.
Hallgrímsson, B., 2018. Turn and face the strange:: the role of communication, encouragement
and feedback during technological changes in an educational setting.
Hansen, A. and Machin, D., 2018. Media and communication research methods. Macmillan
International Higher Education.
Liu, Y., 2016. Wireless information and power transfer for multirelay-assisted cooperative
communication. IEEE Communications Letters. 20(4). pp.784-787.
O'Rourke, J. S., 2019. Management communication: A case analysis approach. Routledge.
Priscillal, J., 2017. A Study to evaluate the effectiveness of Information Education and
Communication (IEC) on knowledge regarding prevention of obesity among students in
selected high school at Kanyakumari (Doctoral dissertation, Annai Meenakshi College
of Nursing, Coimbatore).
Tufte, T., 2017. Communication and social change: A citizen perspective. John Wiley & Sons.
Yoe, C., 2019. Principles of risk analysis: decision making under uncertainty. CRC press.

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