Challenges and Strategies in Business Communication

Abstract
Business communication is crucial in expansion of business as it helps in exchanging
information such as objectives, aims and goals of company to different employees of
organisation. This report explains various challenges that are faced by GO Travel while
operating its functioned. There are various principles that can be used by company for effective
communication and coordination among various employees in the organization.

Business Communication

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................4
Literature review..........................................................................................................................4
Purpose of communication and principle behind different forms of organisation
communication.............................................................................................................................4
Principle of effective communicate to enhance practices............................................................5
Analysation and discussion..........................................................................................................6
Recommendation.........................................................................................................................7
CONCLUSION................................................................................................................................1
REFERENCES................................................................................................................................1

INTRODUCTION
Business communication is important in order to exchange information between
employees, investors and customers about company goals, objectives, aims of the company. It
helps in effective coordination of employees and achievement of organisational goals. GO Travel
was one of leading company in UK which was established in 1978 and offers wide range of
travel accessories in the world. This report explains about various barriers and challenges faced
in communication within organisation. It also covers strategies that are used by company yo
overcome challenges of communication.
Literature review
Purpose of communication and principle behind different forms of organisation communication
As per view of Betz and Phillips, (2017) effective communication helps in exchange of
information between people working in an organisation. Communication plays an important role
in growth and success of business by informing people about their roles and responsibilities in
the organisation. It helps in flow of information continuously from top to bottom and vice versa
in order to inform staff about various objectives and aims of the company. Communication also
helps in effective coordination of efforts of individual towards achievement of organisational
goals. It helps in bringing new changes in the organisational by informing and motivating
employees to adapt such changes for growth and survival of business. Effective communication
also helps in building strong interrelationship between employees thus reducing chance of
conflict and miscommunication between them. It also encourages ideas, views and opinion of
different employees thus creating a sense of belongingness and motivating it to work effectively
for achievement of organisational goals. Communication purpose is to promote growth and
success of organisation by motivating and informing employees about various trends and
objectives of company in short and long run.
As noted by Bharti and Bharti, (2019) there are various principle behind different forms
of organisational communication. Internal, external, upward, downward, formal and informal
communication are different forms of communication in an organisation. Various principle are to
be followed by company for effective communication and smooth operations of business in the
market. Principle of clarity, Adequacy, consistency, integration, economy, feedback and
attention needs to be followed by companies while communicating with each other. It enhance
importance of information and clearly explains about matter to other person, reduce