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Business Communications Assignment (pdf)

   

Added on  2020-05-16

7 Pages1612 Words69 Views
Running head: BUSINESS COMMUNICATIONSBUSINESS COMMUNICATIONSName of the studentName of the universityAuthor note

1BUSINESS COMMUNICATIONSIntroductionGlobalization has helped in the development of various multinational companies acrossthe international markets. It has helped in understanding the demands of the customersworldwide and promoted the companies for their growth and expansion in their respective line ofbusinesses. The e-commerce giants have taken steps in order to expand its business worldwideand thereby outnumber the local retailers through their distinguished online services. People, inthe recent days, prefer to buy online in order to save their time and resources. Therefore, thegrowth of the companies in the international markets seems inevitable. Recently, variouscompanies are taking steps in order to enter the Australian markets. Therefore, there are certainsteps that the companies must take before making their entry into the Australian markets. It isbased on the analysis of the preferences of the people and their acceptance of the entry ofAmazon into their markets. 85 % of the Australian population has an access of the internet,which is steadily growing by 1.7% per annum (Wymer and Regan 2013). The e-commerce websites therefore can reach out to a large number of people through theactive usage of the internet. It has enhanced the possibilities of the growth and sustenance of thee-commerce sites in the markets of Australia. However, there are issues faced by the e-commercesites in entering the market. The issues relating to the shipping and the delivery of the goods hasaffected the free-growth of the e-commerce business in the nation. The stakeholders that arebeing addressed by the companies in this connection are based on the market entry strategy thatis being undertaken by the organization. The segmentation of the market based on the demandsfaced and classification of the demands has helped the organization in identifying the needs ofthe customers. On the other hand, the company makes the suppliers aware of the processes that

2BUSINESS COMMUNICATIONSare being undertaken by the company for the smooth functioning of the same in the Australianmarkets. The media that is being used by the company in this regards is based on the size of thetarget market. It has helped the organization in reaching out to the customers and the suppliersand distributors at the same time. On the other hand, the online publishing is time efficient andeconomic which helps the company in cutting short the over use of the resources. The usage ofthe social media for promoting their market entry is facilitated by the usage of the social mediaby all the ages and the communities. Therefore, the usage of the media is justified based on thesize of the audience that is being targeted by the organization in the market. Press releaseE-commerce in the Australian marketsThe e-commerce businesses will be requiring higher distribution costs compared to theiroutlet in the US markets based on the size of the nation and the dispersed population structure.The geographical considerations are majorly considered while auditing the costs that thecompany is required to undertake in order to win over the Australian retail market. On the otherhand, the companies are facing a major setback when considering their shipping in the diverseregions of the nation (Chaffey 2015). The e-commerce businesses has experienced growth inthe years, however the expected potential for their growth was veiled by the limitations that arebeing faced by the companies in operating (Chen, Chiang and Storey 2012).

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