Effective Communication Strategies for Ausnet Services Ltd

This report discusses the importance of effective communication strategies for Ausnet Services Ltd, a growing energy services company in Australia. It explores various journal articles on communication strategies and their role in business operations. The report emphasizes the need for proper communication strategies to enhance efficiency and collaboration within the organization.

Running head: BUSINESS COMMUNICATIONS
Business Communications
Name of the Student:
Name of the University:
Author’s Note:

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Table of Contents
Introduction......................................................................................................................................2
Discussion........................................................................................................................................2
Conclusion.......................................................................................................................................8
Bibliography....................................................................................................................................9

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Introduction
The role of communication in any business is considered to be important and it is very
important for taking decisive decisions making. The report considers ten different journal articles
relating communication strategies and role in business operations. The report would be
considering the business of Ausnet Ltd which is engaged in the business of providing energy
services in Australia.
The business of Ausnet Service ltd is associated with energy services in Australia and the
company is a growing company in Australia. The management of the company need to have
proper communication strategy in order to discuss the visions and goals as are formulate by the
management to different departments operating within the business. This brings about efficiency
and collaboration in the efforts of the business.
Discussion
Mishra, K., Boynton, L., & Mishra, A. (2014). Driving employee engagement: The
expanded role of internal communications. International Journal of Business
Communication, 51(2), 183-202.
This paper is associated with the role of internal communication system in a business and
how the same affect the employee engagement in a business. Internal communication occurs
between managers and employees and various studies have shown that internal communication
with employees motivates them and encourages them to give superior performance in the
business. Internal communication enhances a number of important factors which is essential for a
business and the same includes increase in productivity and profitability of the business. The
paper effectively discusses features of an effective communication and therefore proper

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communication strategy is to be formulated considering these factors. Some of the factors which
are essential in communication are trust, face to face communication, clarity and several other
factors. The management of Ausnet Services ltd need to formulate strategies considering the
essential factors of communications.
Park, Y., El Sawy, O. A., & Fiss, P. (2017). The role of business intelligence and
communication technologies in organizational agility: a configurational approach. Journal
of the association for information systems, 18(9), 1.
This paper reflects the role of business intelligence and different communication
technologies which are used by the management for make effective communication with the
employees and also different departments of the business. The paper further shows how
Information technology can help the management of a company in order to achieve its goals and
objectives. The paper emphasizes that communication and business intelligence are important
aspects for bringing about agility and decisive decision making for the business. The tools which
can be used by businesses for conducting effective communications are video conference, audio
conference and official mails from the management of the company. Therefore, the management
of Ausnet Services ltd can use tools such as meeting and mails and even other communication
strategies for ensuring that effective communication takes place in the organization.
Jackson, D. (2014). Business graduate performance in oral communication skills and
strategies for improvement. The International Journal of Management Education, 12(1), 22-
34.
In any communication process, the oral communication skills are very important for
formulating any strategies and also for motivating the employees of the business to give superior

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performance in the business. In order to engage in oral communication, the paper specifies that
appropriate knowledge is required. The paper further discussion communication as a strong
attribute which is considered in formulating strategies and is required by every graduates for
good successful career. In the business situation, the oral communication is vastly used for
directing the employees, inspiring the employees to enhance their performance level in business.
The management of the company needs to appropriately formulate a strategy which involves oral
communication aspects as well as this the mots effective way to motivate the employees if the
business.
Colleoni, E. (2013). CSR communication strategies for organizational legitimacy in social
media. Corporate Communications: an international journal, 18(2), 228-248.
The above paper which is considered is a research paper which deals with the application
of social media as a tool for communicating corporate social responsibilities of the business. The
paper concerns what approach does the management of the company need to undertake for
ensuring the stakeholders are aware of the CSR policies which is being followed by the
management of the company. The research paper further indicates in its findings that even
though social media does not have that much impact on the goals but it can be reach out to wide
range of stakeholders and therefore is considered to be an important tool available to the
management of the company. The management of Ausnet Services ltd can consider social media
as a tool for formulating its communication strategies of the business. This sort of
communication strategy would be supporting digital communication and can be considered to be
fast and reliant.

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Kwok, L., & Yu, B. (2013). Spreading social media messages on Facebook: An analysis of
restaurant business-to-consumer communications. Cornell Hospitality Quarterly, 54(1), 84-
94.
The role of digital communication in today’s world is immense as most of the consumers
in this generation prefer social media for interactions. Therefore, businesses also formulate
strategies which are based on application of social media for communicating activities and plans
of the business to the consumers. In addition to this, social media is very important for making
effective communications and reaching out to more and more customers. The management of
Ausnet Services ltd can use digital communication process for enhancing the communication
techniques. The management of the company can use Facebook, Tweeter for making
advertisement regarding new products and also discuss pricing of the products which is offered
by the business.
Thomas, G. F., & Stephens, K. J. (2015). An introduction to strategic communication.
Strategic communication is an emerging area of study in the communication and it is
closely considered by the management of companies for ensuring that proper strategies are
formulated for communicating the activities and performance of the business. There are several
theories which is available to the management which acts as a guide to the management for
formulating strategies which is related to communication in the business. The paper considers
multiple levels of business where strategic communication techniques can be applied. The paper
also takes in consideration style of leadership and how the same have an impact on
communication strategy which is formulated by the management. In the case of Ausnet Services
ltd, strategic communication process would enhance the efficiency of the business and thereby

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makes the operational process more systematic. Strategic communication process would also
help in setting and implementing strategic goals of the business.
Norzailan, Z., Yusof, S. M., & Othman, R. (2016). Developing strategic leadership
competencies. Journal of Advanced Management Science Vol, 4(1).
In a business situation, the role of communication is very important for developing
strategic leadership in a business. One of the most important components of Strategic Leadership
is communication which is used by the management of the company. Important decisions which
is taken by the management needs to be communicated to the employees and different
departments so that actions can be taken and strategies can be implemented in the business. The
paper discusses approaches which are taken by strategic leaders and how communication plays a
vital role in making the visions of the business into actions. The paper also reflects the strategies
which can be applied by the management of companies for effective communication for strategic
leadership purposes. The management of Ausnet Services ltd follows strategic leadership
techniques for the purpose bringing about change and innovation in the business.
Men, L. R. (2014). Strategic internal communication: Transformational leadership,
communication channels, and employee satisfaction. Management Communication
Quarterly, 28(2), 264-284.
The paper is related with strategic internal communication process in a business and how
the same have an impact on transformational leadership style of the business. The papers
emphasize that appropriate communication channel is essential for employees to receive
information from the organization and their leaders. In addition to this, such communication also
provides insights regarding the organization structure and policies and also helps in motivating

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the employees of the business. Managers at different organizational levels influence the top-
down transmission of messages to employees and the communication of the opinions of
employees to top management. This brings about transparency in the operations of the business.
The business of Ausnet should also follow such an approach so that overall efficiency of the
business can be enhanced significantly. This will also have an impact in productivity and
profitability of the business.
Ashley, C., & Tuten, T. (2015). Creative strategies in social media marketing: An
exploratory study of branded social content and consumer engagement. Psychology &
Marketing, 32(1), 15-27.
The paper deals with the creative strategies which can be undertaken by the management
of the company for the purpose of enhancing the efficiency level of the business. Social media,
which include online channels for sharing and participating in a variety of activities and this is
generally used by the management for communicating with the employees of the business. In
addition to this, social market can also be used for consumer engagement. In order to cope up
with the level of technology in the modern era, the management of Ausnet Services ltd needs to
adopt digital platform for communication and also for marketing.
Matos Marques Simoes, P., & Esposito, M. (2014). Improving change management: How
communication nature influences resistance to change. Journal of Management
Development, 33(4), 324-341.
Communication has been recognized as a relevant dimension to the success of
organizational change and can influence employees to make adjustment to such changes.
Communication strategies which are formulated to refine the operation process and align change

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in the operational structure of the business can be more successful at reducing individual
resistance to change. This is important if the business wants to work in collaborative manner and
ensure that a certain level of efficiency is maintained in the operations of the business. The
management of Ausnet Services ltd also need to make changes in the operational structure of the
business in order to cope with current technological level and demand of the customers.
Conclusion
The above discussion effectively shows journal articles which is related to an effective
communication strategy which can be adopted and implemented in the operational structure of
Ausnet Services ltd. The discussion above also shows the relevance of a proper communication
strategies and also how the same is considered to be an important trait in strategic leaders. In
addition to this, the role of digital platform in formulating communication strategies is also
shown to be very important in the current era.

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Bibliography
Ashley, C., & Tuten, T. (2015). Creative strategies in social media marketing: An exploratory
study of branded social content and consumer engagement. Psychology &
Marketing, 32(1), 15-27.
Colleoni, E. (2013). CSR communication strategies for organizational legitimacy in social
media. Corporate Communications: an international journal, 18(2), 228-248.
Jackson, D. (2014). Business graduate performance in oral communication skills and strategies
for improvement. The International Journal of Management Education, 12(1), 22-34.
Kwok, L., & Yu, B. (2013). Spreading social media messages on Facebook: An analysis of
restaurant business-to-consumer communications. Cornell Hospitality Quarterly, 54(1),
84-94.
Matos Marques Simoes, P., & Esposito, M. (2014). Improving change management: How
communication nature influences resistance to change. Journal of Management
Development, 33(4), 324-341.
Men, L. R. (2014). Strategic internal communication: Transformational leadership,
communication channels, and employee satisfaction. Management Communication
Quarterly, 28(2), 264-284.
Mishra, K., Boynton, L., & Mishra, A. (2014). Driving employee engagement: The expanded
role of internal communications. International Journal of Business
Communication, 51(2), 183-202.

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Norzailan, Z., Yusof, S. M., & Othman, R. (2016). Developing strategic leadership
competencies. Journal of Advanced Management Science Vol, 4(1).
Park, Y., El Sawy, O. A., & Fiss, P. (2017). The role of business intelligence and communication
technologies in organizational agility: a configurational approach. Journal of the
association for information systems, 18(9), 1.
Thomas, G. F., & Stephens, K. J. (2015). An introduction to strategic communication.