Business Communication Report of KFC

BUSINESS
COMMUNICATON

Table of Contents
INTRODUCTION...........................................................................................................................3
TASK 1............................................................................................................................................3
P.1 Types of business information, their sources and purposes..................................................3
TASK 2............................................................................................................................................5
P.2 Business internal Information...............................................................................................5
P.3 Covered in poster................................................................................................................13
P.4 Evaluation of external corporate communications of an existing product or service ........13
TASK 3..........................................................................................................................................14
P.5 Legal and ethical issues in information..............................................................................14
P.6 Operational issues related to business information.............................................................14
TASK 4..........................................................................................................................................15
P.7 Electronic and non-electronic communicating methods....................................................15
CONCLUSION..............................................................................................................................16
REFRENCES.................................................................................................................................17

INTRODUCTION
Communication is the process of sharing data between different individuals. It takes
place when two or more than two parties interact with each other. This unit will give the learner
knowledge to explore different types and purposes of communication that are followed in KFC
(Collis and Hussey, 2013). It is food chain which is famous for providing the best chicken
products. Thereafter in report different forms in which data can be exchanged and also the legal
and ethical issues are discussed in detail which are faced by the company while carrying out its
operations.
TASK 1
P.1 Types of business information, their sources and purposes
Information that is accurate and timely, specific and organized for a purpose, presented
within a context that gives it meaning and relevance, and can lead to an increase in
understanding and decrease in uncertainty”. Once prepared and, structured accordingly, data
becomes information. Information adds value, and once facts and figures have been organised
into information it has meaning, intended to be interpreted. Information gathering may be
performed internally, within an organization, collecting information on sales performance,
production output, or maintenance reliability (Dyrud, 2012). It may also be accomplished
externally, outside the organisation, harvesting information on markets, competitors and
customers.
Information Types
Organisations, such as KFC, use various types of information, alongside ways to communicate.
 Verbal – This is the easiest and quickest way to communicate; however, it may not
always be more effective; KFC communicate verbally to their customers, over the
counter. They inquire about your current order – what you would like to eat and drink.
The server will also try to up-sell, possibly suggesting to super-size or add a desert, over-
and-above your original request.
 Written – Words, pictures, charts; from sources such as publications, books, journals,
and newspapers; Once an order is taken on the EPOS system the information is
transferred to the kitchen, as text on a screen (Pollach and Kerbler, 2011).

 Multi Media – Multiple forms of media, together; data, text, graphics, audio, video, etc.
like an interactive webpage, with audio; You can order online, through the KFC website,
which combines names and prices, alongside pictures of their products. On-Screen –
Multimedia TV and CD-ROMs that combine text, graphics, animation, audio and video;
Routinely you will witness advertisements on television of offers and new promotional
activity for the food chain.
 Web-Based Information – Combines multimedia technologies and streams them over
the Internet; access to rich information anywhere, anytime; When surfing websites you
will notice many interactive banner advertisements for KFC, which when clicked will
take you to their website, gathering valuable information on their consumer, of where
they were transferred from and when. There may also be an interactive flick-book menu
to browse (Cornelissen and Cornelissen, 2017).
Information Sources
 Internal – An organisation’s own intellectual property, such as financial records,
customer records, order information, maintenance records, etc. usually gathered from
their respective department records – Production, Sales, Finance, Marketing,
Maintenance, Administration or HR.
 External – Collected from outside an organization, such as market research, the Internet,
newspapers, bulletins, reports, publications, usually from the government, trade
groupings, or commercial databases.
 Primary – Collected first-hand by the investigator, by possibly interview or
questionnaire, gathered for a specific purpose. It generally is a more costly method, but
provides more specific, quality information (Okoro, 2012). Secondary – Gathered second-hand, by someone else, for another purpose, however can
still be used – lower cost, though generally not as specific and of reduced quality.
Information Purpose –
 Compare actual performance
 Targets may be set
 Action to remedy the situation
 Market research reports can monitor altering market conditions
 Identify whether there current offerings are suitable for that specific time