Overcoming Barriers in Business Communication: A Case Study of Go Travel

This report discusses the barriers and challenges faced by Go Travel, a UK-based travel company, in business communication. It explores language and cultural barriers and provides strategies to overcome them. The report emphasizes the importance of effective communication in enhancing productivity and profitability.

Business Communication

Abstracts
Business communication is the procedure that runs in companies in order to communicate
with staff, members, management and other people. In the lack of effective communication the
activities and operations can be reduced which can be a challenge for organisation. If people are
behaving appropriately then only, a business could be developed. This report is based on Go
Travel company that is established in UK and planning to expand business. Different types of
barriers and challenges are faced by staff members in business due to improper communication
and lack of practices. Therefore, report will help to understand how barriers can be overcame and
productivity could be enhanced.

Table of Contents
Abstracts..........................................................................................................................................2
INTRODUCTION ..........................................................................................................................4
LITERATURE REVIEW................................................................................................................4
DISCUSSION..................................................................................................................................5
Strategies to overcome the barriers by enhancing communication between different offices....5
The purpose and principle behind different forms of organisational communication.................5
Evaluation of communication practices.......................................................................................7
Recommendation.........................................................................................................................7
CONCLUSION................................................................................................................................7
REFERENCE...................................................................................................................................9

INTRODUCTION
Business communication is the main process of sharing information between people, in
and out of organisation that helps to increase the productivity. Effective communication is
important because it improves organisational practices and reduce errors (Belyaeva and
Rubtsova, 2020). To understand about importance of communication and know about barriers
Go Travel has been chosen that is UK based travel company providing travelling services to
customers. It has operations in many countries and wants to operate its business in Europe. In
this organisation manager held a Skype meeting for all members in order to address some serious
issues that are impacting in productivity. This report discusses about current barriers and
challenges that can be overcame by maintaining effective communication.
LITERATURE REVIEW
Current barriers and challenges in organisation
In present era, communication is highly important which is used to run a business by
affecting employee engagement, customers satisfaction and overall public perception. If people
are not able to communicate effectively that means many challenges are faced by them which are
impacting overall operations. Go Travel company has set up a new office in Europe and hiring
local people who are well known from English language and their culture in order to increase
their operations. The culture, language and lifestyle of people in other countries are different due
to which Go Travel is facing many challenges in communication that are as defined:
Language barrier: According of Gray (2010) This is important part at the time of
sharing information and communicating with other. If people are using different languages in
transmitting the thoughts then there is chance of occurring misunderstanding that limits the
accomplishment of goals. For instance, the members of Go Travel held a Skype meeting to
communicate and share the important information but there is a language problem which is
affecting the business negatively. As some people of Europe are not able to communicate in
English due to which they do not understand it which is affecting business negatively.
Cultural barrier: A per Malyuga and McCarthy (2018)Accents is also a barrier to
listening, since people interface problems in ability to understand meaning of words which are
pronounced differently. This can affect the operation negatively because people are not able to
understand feelings and assents of other country. Moreover, many people are working in Go

Travel who are from different culture, creating problems to complete the task due to to different
understandings and ways to work. Due to this barrier the productivity and profitability can be
reduced.
Challenges of communication: There are different challenges which are faced by Go Travel
company while communicating and all of them are as follows:
Not understanding audience and lack of feedback: This challenge is faced by Go
Travel organisation because its staff members are not able to understand what people want and
how they can be satisfied. Due to language barrier employees and customers are not able to
communicate effectively so they did not fill customer's requirements.
Poor audience engagement : As per opinion of Sless (2019) To attract customers and
getting business success there is require to have good relations with customers so productivity
and profitability can be increased. Go Travel is facing poor audience engagement due to cultural
difference which is affecting the organisation negatively.
DISCUSSION
Strategies to overcome the barriers by enhancing communication between different offices
Acceptance of difference: This strategy is important for organisation that states there is
a need to accept the changes so that a business can grow. Go Travel is required to accept the
English language and new culture of different country then only it can overcome the language
and cultural barriers which are affecting business negatively.
Listening skills: The staff, management and other people in Go Travel is required to
improve their listening skills by asking for clarification, getting feedbacks from customers.
Apart from this paying attention on activities, responding appropriately to customers and
maintaining eye contactwith all that will help in enhancing the communication between different
offices.
Regular meeting: In Go Travel members are required to conduct a regular meeting that
will help to overcome the challenges and increase productivity. With the help of meeting on
regular basis, chances of errors can be reduced (Lauring, 2011).
The purpose and principle behind different forms of organisational communication
Business communication is considered as process of sharing ideas and information that
helps to take a corrective action. This is important for companies to have a good coordination so

functions and performance can be increased. In Go Travel, people are needed to have good
communication so problems can be overcome and profitability can be increased. The purpose
and principle in relation to different organisational communication forms are as defined:
Purpose
Internal operational communication: This is the internal form of communication that
arises in organisation to carry out all operations and practices of company. In Go Travel,
management is required to follow internal communication principle that will help to maintain
good relations with employees. This principle is related to consistency, genuine, transparency
and visibility which are important to run a business and increasing profitability.
External operational communication: This means organisation should have good
relation not only with internals but also should have from external that can help to improve the
organisational performance. In Go Travel, managers are going to start operation in Europe then it
required to have good relations with external parties that can help to enhance the profitability.
Moreover, this principles is related to clarity, confidentiality, promptness and conciseness that
helps to maintain good relations and increases trade practices effectively.
Personal communication: The main purpose of organisational communication is to
improve the own ideas and thoughts so task can be completed in effective time period. In Go
Travel, the main purpose of personal communication is to enhance own skills, ideas and thoughts
so task can complete in effective time period (Bormane, 2018).
Principles of communication:
Principle of clarity in ideas: This principle states that all information which is provided
by one person to another should be clear. It involves what is to be decoded in message and how
to give a proper feedback. In Go Travel, management should implement this principle in order to
maintain effective communication that involves “firstly to fully inform oneself”. It helps to
improve and maintain good performance (Principle of effective communication, 2019).
Principle of attention: To make the effective communication, receiver's attention should
be drawn towards messages. As all people are different in behaviour, emotions and attention that
increases the ability to understand things effectively. This principle is applied by management of
Go Travel as they are very punctual to come office then all subordinates are also developing
such habits by paying attention. In other words, action speak louder than words.

Principle of consistency: According to this principle, communication should be
consistent with the policies, plans and programmes that helps to attain the business goals. In Go
Travel, this principle is important as it helps to reduce the conflicts with the policies and
programmes that helps to maintain good profits.
Principle of Feedback: This is very important in effective communication that states a
sender should take the feedback information from the recipient in order to know what that person
has understood. It helps to know that whether a receiver understood a message in same manner
in which sender has meant it or not. In Go Travel, staff is required to follow this principle in
which they need to get feedback from its customers that helps to manage the operations (Cucchi,
2019).
Evaluation of communication practices
From the above it has evaluated that the communication practices of Go Travel company
is very weak because staff members of such organisation are not able to communicate with
others due to language and cultural barriers. This barriers affecting the operations negatively and
created a challenges for management. For overcoming challenges and barriers management is
required to follow the communication practices such as clarity, getting feedback and consistency
that will help to communicate effectively and increase profitability. Moreover it shold use
effective strategies like proper planning, sharing information etc. that can help to remove the
challenges.
Recommendation
From the report it can be recommended to Go Travel to maintain effective
communication management should provide training and development to its employees that can
help to understand needs and wants of customers. It should use communication principles such
as clarity, consistency, feedback and attention that will helps to understand right message which
has given by sender. Moreover, organisation should accept the challenges and changes in cultural
difference that can helps to deliver new products and services to customers and increase
organisational profitability.
CONCLUSION
From the report it can be concluded that to run a business and increasing it effectively
communication is important that helps to carry out the operational activities systematically. To

strengthen the communication practices organisation ensures that cultural barriers are accepted
by management properly and language barriers are resolved properly. The structure of company
is needed to bring changes so can deal and interact with members effectively in other country.

REFERENCE
Books and Journal
Belyaeva, E. and Rubtsova, S., 2020. Language and Communication Training for Business
Education: The Missing Competencies. In English for Specific Purposes Instruction and
Research (pp. 159-176). Palgrave Macmillan, Cham.
Bormane, S., 2018, May. Integrated Marketing Communications in Sustainable Business. In
Proceedings of the International Scientific Conference „Society. Integration. Education
(Vol. 6, pp. 80-96).
Cucchi, C., 2019. National cultures on European corporate homepages in English: A linguistic
analysis. International Journal of Business Communication. 56(2). pp.198-232.
Gray, F. E., 2010. Specific oral communication skills desired in new accountancy
graduates. Business communication quarterly. 73(1). pp.40-67.
Lauring, J., 2011. Intercultural organizational communication: The social organizing of
interaction in international encounters. The Journal of Business Communication (1973).
48(3). pp.231-255.
Malyuga, E. and McCarthy, M., 2018. English and Russian vague category markers in business
discourse: Linguistic identity aspects. Journal of Pragmatics. 135. pp.39-52.
Sless, D., 2019. Learning and visual communication. Routledge.
Online
Principle of effective communication. 2019. [Online]. Available through:
<http://www.yourarticlelibrary.com/management/communication/7-principles-of-
communication-explained/53333>