Promotional Campaign for Thinking into Character Program at Regent College

This consulting report focuses on the promotional campaign for the Thinking into Character program at Regent College. It discusses the client's problems, critical analysis of the problem, and the top three issues faced by the client.

Business Consulting

Contents
Introduction......................................................................................................................................3
Main body........................................................................................................................................3
1. Client and the summarised problems.................................................................................3
2. Critical analysis of the problem..........................................................................................4
3. Top three issues that the client has faced...........................................................................4
Conclusion.......................................................................................................................................5
References........................................................................................................................................6

Introduction
Present consulting report is specifically based on the promotional campaigns of Regent
college, which is looking forward to bring in a crucial program which is Thinking into Character
(TiC), it is considered to be a professional development program that has been designed for
developed that will help students and other individuals of regent college to set appropriate goals
for themselves that will help them in developing their over on personality at both professional
and personal level.
Main body
1. Client and the summarised problems
Background:
Akosua, who has experience of 10 years within HE colleges and FE colleges, who has
now been a part of region college that will effectively be supporting the management to make the
plan of developing a program named as thinking into character (TiC) into existence. Basically,
Akosua is considered to be the client who is currently doing PhD in philosophy and has done
business administration and MPhil. The other side, she is also a mother of a kid named as Ama
and as a part time job, she works as a yoga instructor in her spare time.
Summarised Problem:
The promotional campaign specifically consists of different issues like it will be required
by Akosua and her management team to come up with an effective channel through which they
can spread brand awareness and also another problem that came in front was to recruit
participants for the program as much of the students and different individuals that are linked with
Regent college are not specifically known about the latest program which is Thinking into
Character that will help them in giving appropriate knowledge in relation to different aspects that
may help them in developing a much more effective and efficient future for themselves
considering the personal development needs and requirements (Baek and Jang, 2019). On the
other hand, if it is talk about some other problems then these are: how Akosua, will be dealing
with the management as she is new and do not have much information about how the overall
administration of Regent College works. It will be required by Akosua the first deal with all the
issues that can be raised by the management and then start performing the campaign for students
and other individuals like staff and so on. Including this, thinking process of developing a

program specification, testimonials, information related leaflets, are said to be some of other
issues that might create some problems for the client in order to meet the requirements of Regent
College in relation to developing a program for personal development.
2. Critical analysis of the problem
Basically, Thinking into Character (TiC) is considered to be one of the crucial program
that has already been built by many competitors of Regent College. Therefore, if it is critically
analysed then the basic issues that came in front were not that risky and big enough that may
create issues for Regent College while developing the program (Jerónimo, Pereira and Sousa,
2019). It was just necessarily important for the client i.e. Akosua to deliver every single
knowledge that she has of the previous University is in which she has done the work and to take
appropriate decisions so that positive results can easily be pulled out and to grab the attention of
targeted individuals so that appropriately recruitment can be done in much effective and efficient
manner in the developed program which is thinking into character (Nissen, Nissen and Rauscher,
2019). on the other hand, the time taking procedures like developing the brochure, testimonials
for the customers and student and also the daily information that will be required by client and
the management team with the help of posters, emails, online websites then these are considered
to be some of the issues that can easily be resolved through taking into consideration of gantt
chart or any other time table related tool.
3. Top three issues that the client has faced
One of the major issue that came in front that client has faced while developing the
promotional campaign for the developed program that is Thinking Into Character (TiC), which
was collaboration with management team because the client has been working with the other
universities where it can be said that it is not that easy for a person to start working with other
individuals with whom there has been no experience in the past. Therefore, it will be first
required by the client to analyse the overall approaches that marketing team of Regent college
specifically utilise while developing a program then only she can start working with them in an
effective and efficient manner (Stroh, 2019).
The other hand, another issue that came in front was directly linking to the time
management as there were many things that were required by the client and her team to perform
like preparation of the testimonials and many more other stuff and since the time was not that
much enough for them it was pretty much required by them to take into consideration of a Gantt

chart or any other time related approach that can be specifically utilised for saving their times
and to grab the attention of customers from different areas like website, posters, and many more
other channels of marketing (Biech, 2019).
Another problem that came in front what's that to recruit the participants for the program
along with the workshops that will be conducted and also to develop the secured contracts
considering the different ethical dilemmas that may take place while developing the program i.e.
Thinking into Character (TiC) for personal development of both staff and students (Sanches and
Ari Zilber, 2019).
Conclusion
With the help of above mentioned report, it can easily be said that it is not that easy for a
college like Regent to bring in a whole new program in relation to personal development because
it specifically needs appropriate information about what exactly the target audience or the target
market wants or interested in. Continuous improvement plan, can help an individual to develop a
much more effective program through looking among different needs and requirements of target
customers of college.

References
Books and Journals
Nissen, V., Nissen, V. and Rauscher, 2019. Advances in consulting research. Springer
International Publishing.
Biech, E., 2019. The New Business of Consulting: The Basics and Beyond. John Wiley & Sons.
Sanches, J. Y. L. and Ari Zilber, M., 2019. THE ADOPTION OF COOPERATIVE
STRATEGIES BY MICRO AND SMALL CONSULTING FIRMS AS A
MECHANISM OF COMPETITIVE ADVANTAGE. Brazilian Journal of
Management/Revista de Administração da UFSM.12(2).
Stroh, L. K., 2019. The basic principles of effective consulting. Routledge.
Jerónimo, C., Pereira, L. and Sousa, H., 2019, June. Management Consulting Business Models:
Operations through and for Digital Transformation. In 2019 IEEE International
Conference on Engineering, Technology and Innovation (ICE/ITMC) (pp. 1-6). IEEE.
Baek, K. M. and Jang, D. HH., 2019. Impact of Rural Village Consulting Service Quality on
Resident Satisfaction and Business Performance-In Case of Muju County in Jeollabuk-
do. Journal of Korean Society of Rural Planning. 25(2). pp.23-33.