Promotional Campaign for Thinking into Character Program at Regent College

Business Consulting

Contents
Introduction......................................................................................................................................3
Main body........................................................................................................................................3
1. Client and the summarised problems.................................................................................3
2. Critical analysis of the problem..........................................................................................4
3. Top three issues that the client has faced...........................................................................4
Conclusion.......................................................................................................................................5
References........................................................................................................................................6

Introduction
Present consulting report is specifically based on the promotional campaigns of Regent
college, which is looking forward to bring in a crucial program which is Thinking into Character
(TiC), it is considered to be a professional development program that has been designed for
developed that will help students and other individuals of regent college to set appropriate goals
for themselves that will help them in developing their over on personality at both professional
and personal level.
Main body
1. Client and the summarised problems
Background:
Akosua, who has experience of 10 years within HE colleges and FE colleges, who has
now been a part of region college that will effectively be supporting the management to make the
plan of developing a program named as thinking into character (TiC) into existence. Basically,
Akosua is considered to be the client who is currently doing PhD in philosophy and has done
business administration and MPhil. The other side, she is also a mother of a kid named as Ama
and as a part time job, she works as a yoga instructor in her spare time.
Summarised Problem:
The promotional campaign specifically consists of different issues like it will be required
by Akosua and her management team to come up with an effective channel through which they
can spread brand awareness and also another problem that came in front was to recruit
participants for the program as much of the students and different individuals that are linked with
Regent college are not specifically known about the latest program which is Thinking into
Character that will help them in giving appropriate knowledge in relation to different aspects that
may help them in developing a much more effective and efficient future for themselves
considering the personal development needs and requirements (Baek and Jang, 2019). On the
other hand, if it is talk about some other problems then these are: how Akosua, will be dealing
with the management as she is new and do not have much information about how the overall
administration of Regent College works. It will be required by Akosua the first deal with all the
issues that can be raised by the management and then start performing the campaign for students
and other individuals like staff and so on. Including this, thinking process of developing a