This article discusses the importance of business consulting in attracting and retaining employees in a competitive market. It focuses on the case of LSST, a large college in the UK, and explores the challenges faced by the college in recruitment and retention. The article also breaks down the problem and critically analyzes the issues of competition, target people, and external factors. Additionally, it highlights the top three issues faced by LSST and concludes with the significance of effective recruitment strategies.