Business Consulting: Attracting and Retaining Employees in a Competitive Market

This article discusses the importance of business consulting in attracting and retaining employees in a competitive market. It focuses on the case of LSST, a large college in the UK, and explores the challenges faced by the college in recruitment and retention. The article also breaks down the problem and critically analyzes the issues of competition, target people, and external factors. Additionally, it highlights the top three issues faced by LSST and concludes with the significance of effective recruitment strategies.

BUSINESS CONSULTING

Table of Contents
Table of Contents.............................................................................................................................2
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
Details of client and the problem faced by them.........................................................................3
Breaking the problem and critically analysing it........................................................................4
Top three issues client is facing..................................................................................................5
CONCLUSION................................................................................................................................6
REFERENCES................................................................................................................................7

INTRODUCTION
Business consulting is a process with help of which the company takes advice from some
experts or professionals in order to improve the performance of the company. In this highly
competitive world the company need assistance in order to manage the performance of the
company in order to improve its working to face the intense competition (Grabowski and
Stawasz, 2017). The present study is based over the company Fairfield School of Business (FSB)
in respect of management of human resource within the company. In the present study client will
be provided with the view of the problem which the company is facing. In addition to this the
research will be undertaken in order to present the importance to the client and in the end the top
three issues will be discussed which client is facing.
MAIN BODY
Details of client and the problem faced by them
In the present case the client is the LSST which is the biggest college in UK but currently
is facing the issues relating to recruitment of the employees. The major reason for this is that the
competition within the market is very high and because of this there are a lot of people entering
in this field and thus this create issues relating to the hiring and retaining to the employees within
the LSST. Further in addition to this the college has further expanded itself in four different
campuses and the college treat its education provider as the asset of the college.
Thus, this is the major issue that is to attract good employees and trainer within the
college and keep them retained within the company. The client that is LSST is a large college
and in that there is very frequent recruitment taking place and this causes long time duration and
for this the most important thing is to manage and retain the employees within the company. This
is pertaining to the fact that if the employees will be retained within the company then this will
save the time of the college in frequently doing the recruitment as they are already having the
employees within the company.
Other than these issues, FSB makes the use of conducting the recruitment drive and try to
retain professional such that they does not face any issues relating to the recruitment and
retention of employees in FSB. Further along with this the FSB also guides the talented people in
order to assist them in pursuing higher education in better and effective manner. Along with this

the other strategy is of conducting seminar in order to increase and support the different people
in individual in attaining the goal towards the higher education.
Breaking the problem and critically analysing it
As seen above the major problem for the college is in attracting and retaining the
employees within the college for a longer period of time (Haapakorpi, 2020). This is a major
issue because of the reason that if the college is unable to attract and retain the employees within
the company then this will increase employee turnover within the college and this will have a
direct impact over the working and market reputation of the college. Thus, this problem need to
be solved in effective manner and for this it is broken down in following parts-
Competitors- this is the most important issue which affects the working of the college in
effective and efficient manner (Lee and Seo, 2018). This is particularly because of the reason
that in this highly competitive market there are many of the universities and the colleges which
are also providing the same facilities and courses. Thus, because of this it is possible that the
other colleges also try to attract the employees of LSST. Thus, it is very important for the
colleges to try to effectively attract and retain the employees within the company in the effective
manner. Thus, for this it is the duty of the college to provide some of the benefits which the
college will be providing to the employees in order to keep them attracted towards the college
and not to go anywhere else.
Target people- this is also very important for LSST to focus on competitive and efficient
employees only. This is majorly because of the reason that when the people will not be
competent and capable then it is of no use for the college to retain them. This is majorly
pertaining to the fact that the employees are not capable of doing work in effective manner and
due to this reason it is useless for the college to make efforts in retaining the employees. Thus,
for this it is very important for LSST to majorly focus on retaining the employees who are
having the required set of skills and knowledge. This is due to the reason that when the company
will focus on attracting efficient employees then this will increase the working efficiency of the
employees and as a result of this overall development of the college will take place.
Factors from external environment- this is also a major important factor which affects
and creates problem in managing and retaining the employees within the company. This is
particularly because of the reason that if LSST will not be effectively using the external
environment factors then this will affect working of college to a great extent. Thus, the major

external factor which will be affecting the working and system of the college is the changes in
rules regarding the study material. This is a factor which affects the working of the college to a
great extent (Lee and Seo, 2018). This is particularly because of the reason that there are many
different changes taking place in the working pattern and if the college will not adapt to these
changes then this will create a negative impact over the working of the college. Thus, for this the
external factors are also important for the college to undertake in order to manage the working in
effective manner.
Top three issues client is facing
With the above all discussion it is clear that there are many different types of issues and
problems which the company is facing in order to attract and retain the human resource within
the company. The major reason for this is that the competition is very high and it is not possible
for the college that it can keep each and every person in the college happy and satisfied (Nissen
and Seifert, 2018). Thus, the top three issues which the college is facing in order to manage the
employees are as follows-
The first and foremost issue which the college is being faced is the high competition
within the external environment. This is particularly because of the reason that when the
competition is high then the other college tries to attract the employees within their college.
Thus, for this they try to provide much good and better offers which LSST is providing to their
employees. Thus, because of this the Employees within LSST are changing their job if they are
getting any better and good opportunity (Donchenko, 2020).
Along with this another major issue which is being faced by LSST is the high employee
turnover. The employee turnover is defined as the employees leaving the job and going to some
other place. This is also an issue because of the reason that when the employees from LSST are
leaving the company and going in different college then this will reduce the working efficiency
of the company. The major reason for this is that the employees will only leave the company in
the condition they are not having any growth or development at the workplace. Thus, this will
lead the company in the good employees leaving the college and this will have an indirect impact
over the working efficiency of the college and the working capacity of other employees as well.
In addition to this the major issue faced is that LSST has to invest more in the
management and maintaining of its profile and motivating the employees to be attracted towards
the company. This is particularly because of the reason that the competition is very high and in

order to face competition the college need to invest high in the social media and other types of
advertising (Benazic and Varga, 2018). Thus, this increases the cost of the company and it is not
necessary that the employees and other potential candidate will get attracted towards the vacant
position in the company. Hence, for this LSST have to work in effective manner in order to
improve its marketing and other strategies for attracting the employees and the potential
employees of the company.
From the above whole discussion it is clear that in managing and retaining the employees
in college also there are many different types of problem and issues being faced by the company.
CONCLUSION
From the above whole discussion it is very much clear that business consulting is very
important for the business to be successful. The major reason for this is that when the employees
of the company will not be good and effective then this will have a great impact over the
working of the company or the college. Hence, from this above discussion it was clear that the
use of effective recruitment strategies is essential for better working of the company or the
college. The major reason underlying this fact is that when the company tries to attract the
employees within the college for a longer period of time.

REFERENCES
Books and Journals
Benazic, D. and Varga, N., 2018. Service quality and customer satisfaction in business
consulting services: An importance-performance analysis based on the partial least
square method. Economic and Social Development: Book of Proceedings, pp.380-391.
Donchenko, K., 2020. Business consulting in Russia: business development plan for company X.
Grabowski, W. and Stawasz, E., 2017. The role of business consulting in creating knowledge and
formulating a strategy of development in Polish micro-enterprises. JEEMS Journal of
East European Management Studies. 22(3). pp.374-396.
Haapakorpi, A., 2020. Freedom but Insecurity: the Business Consulting Profession in the Post-
Industrial Service Society. Nordic Journal of Working Life Studies.
Lee, Y.H. and Seo, Y.W., 2018. A Study on the Effects of Business Consulting on the Business
Performance: Analysis of Elasticity of Consulting Factors and a Group Analysis Based
on Firm Age. Knowledge Management Research. 19(4). pp.39-58.
Lee, Y.H. and Seo, Y.W., 2018. Strategies for sustainable business development: utilizing
consulting and innovation activities. Sustainability. 10(11). p.4122.
Nissen, V. and Seifert, H., 2018. Digital transformation in business consulting—status quo in
Germany. In Digital Transformation of the Consulting Industry (pp. 153-190). Springer,
Cham.