Issues Faced by Regent Group London in Launching a Campaign

This report discusses the issues faced by Regent Group London in launching a campaign to implement new technology and infrastructure changes. It covers the client's information, summarization of problems, analysis of important areas, and the top three issues faced by the client.

Business Consulting

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY..................................................................................................................................3
1 Information of client and summarization of problems they are facing.....................................3
2 Analysation and presentation of the area that important for the Regent Group London.........4
3)Top three issues faced by client ...............................................................................................5
CONCLUSION ...............................................................................................................................6
REFERENCESS..............................................................................................................................7

INTRODUCTION
Business consultancy provides management consultancy to help other institutes and the
organization to improve their performance and efficiency within the business. Professional
within the Consultancy business Identify the problems faced by the company and create proper
solution for their improvement.
This report will be based one business consultancy and their client is Regent Group
London. This group provides learning opportunities in their modern campus. Their campus are
having presence in the five places including the London campus. They are launching a campaign
in which they will bring change in their infrastructure and their system. The system they are
implementing TIC which is developed by company self, and they are implementing new
transformational program that can be challenging for them, so they are taking the help of
consultancy form, to over come challenges, and they can successfully implement the new
system within their campus, so they can create better learning opportunities for the students.
MAIN BODY
1 Information of client and summarization of problems they are facing
A client of the consultancy firm is Regent Group London who are having the Five
campus in different locations Wembley, Kingsbury, Harrow, Southall and London. They provide
various courses and better learning opportunities thorough their experienced teachers with the
external validation from the qualitative assurance agency (Biech., 2019). Regent Group London
is the Hub of excellence in the student support and education delivery. They are also having the
relaxation area for the student's, so they enjoy the campus with the relaxed environment. Their
campuses also include the modern classrooms and every facility that student need for their study
are provided by the Regent Group London. They have created the good study environment
where students can learn the new skills and develop themselves to be successful in the life. They
make sure about each and every student within their campus to feel fully supported from the
bigging of the day . Varieties of the courses that are specially designed for the students, so they
can get the employability.
Regent Group London is organizing the campaign called Regent Group London 2020.
In the campaign they will improve and implement changes related the new eduction system.
Regent Group London will implement the new technology Called Thinking into Character TIC
to support student;'s to develop disciplines, habits and growth in the mindset that will help them

to win all the areas in the student;s life. But the issues they are facing is that, this technology is
Double Edged Awards and their are many companies who have implemented this technology,
some of them successful implemented but not all of them (Davis., 2020). They need help of the
proper consultancy for the impoverishment, Another issues they will face is support from the
student;s because, they can deny implementing changes. They think that way of study will be
change and it can affect their studies, so they can deny implementing the change. A another
issues they can face is process of implementing the new system and training of the teachers
according to the new system because they will need a proper process of implementing and before
implication teachers will need to Analysation learn how new system will work and how they can
help student's to learn about the new way of learning.
2 Analysation and presentation of the area that important for the Regent Group London
Regent group London is being engaged in bringing a new campaign that is implementing
advance technology and infrastructure change so that better services can be provided to students.
This has assisted them in taking various steps like appointing SEO experts so that more and more
students can be attracted and also this will assist in making sure that profit and revenue of firm is
been increasing (de Oliveira, Costa and Chaves., 2019). It will also assist the regent group
London in increasing quality of their services. This has also supported firm in growing and they
are being able to achieve their set target and objectives.
Competitors: There are various competitors which can be faced by Regent group London. There
are coming up with technological and infrastructure changes which needs to be implemented
adequately. The competition which can be faced by regent group London includes the
educational institutions who have already made use of the updated technology. It has also been
analysed that there are chances that other institutions also may make of high quality technology
in order to attract large range of consumers (Lowman and Cooper., 2018). In order to gain
competitive advantage company needs to be involved in positioning themselves as an institute
which provides hi-tech services, so that more and more students can be attracted towards them.
This will assist in attracting large range of students and also the revenue and profitability of
regent group London can be increased. It has also been analysed that Regent group London is
facing huge number of competition as there are high number of institutes who are making use of
updated technology. The competitors may have better student relaxation areas to dedicated

computer suites to modern classrooms. They can also be involved in doing the quality assurance
so that the loopholes can be analysed by them adequately.
Target customers
Regent Group London is targeting the students of the age group between 18 to 35. They
provide various learning programs to the students and their courses are designed only for the
student's. Rishika who is an professional and marking expert and having knowledge of whole
market In addition to the strategic marketing efforts, she directs branding, advertising, digital
marketing, social media and website development efforts. She manages events, internal
communications, PR, award entries and more (Schmuck., 2020). She holds a number of industry
specific qualifications and has more than 18 years of experience (more than 13 of them being in
the education marketing industry) in both domestic and international markets. She work for the
Regent Group London and help to target the student's.
Market and influencing Factors
Regent Group London can use various marketing tool to run their program and one of
the best among all is social media, that can help to achieve success and attract students effective.
For the advertisement for campaign Regent Group London can use social media because,
nowadays majority of the young generation are using social media, and they are having presence
on the social media sites like- Instagram, Facebook, Twitter etc. Social media campaigns can be
targeted on the basis of gender and age so it will make easy for the Regent Group London t
target the audience who are looking for the Campus for their development.
3)Top three issues faced by client
there are some issues that are faced by the client “ Regent Group London” for launching
are campaign. Here are top issues faced by the client are -
1) Implementation of new system
Implementation of the new system “Thinking into Character” is the first issues Regent
Group London is facing because there are some educational institutes who have implemented the
new system of TIC who were faced and some of them won to implement (Tokár-Szadai., 2017).
It can be risky for the Regent Group London to implement without having proper process and
consultation. Implementation of the new change creates many problems and before
implementation of the new system, it is necessary for the Regent Group London to take proper
knowledge, how new system work and what are the negative and positive impact of the new

system. Teachers will also need training , so they can develop new skills related to the system,
and they will able to understand how new system work and how it is helpful for the Regent
Group London to provide better eduction to student. It is one the 1st position because it is th
resaon behind change.
2) Demotivation in students
Implementation of the change within the Regent Group London demotivate the student's.
Student's can be demotivate because of the changes, if they are not fully aware, and they can
have fear of getting failed in their exams (Yim., 2018). It makes necessary for the top authorities
to aware student's about new changes and make them understand the importance of new change
how it will be effectiveness. This issues on the 2nd position because student's can become
restriction of change.
3) best promotional tools
Promotion of the campaign will be another issues for the Regent Group London because
accurate promotion strategy will help them to attract student's who are looking for the campus, it
is one the last because they just have to select the proper tool and Rishika is already a expert in
the marketing and branding.
CONCLUSION
As per the report has been Covered the issues faced by the Regent Group London related
to campaign. It has been coved the information about the client and summarize the problem they
are facing. It as been used research to break the problems down by the critically analysing and
presenting areas importance to the client like competitors, marketing etc. in the end of this report
has been ranked 3 top issues with clearly of raking why they have ranked first and last.

REFERENCESS
Books and journal
Biech, E., 2019. The New Business of Consulting: The Basics and Beyond. John Wiley & Sons.
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de Oliveira Costa, L. D. and Chaves, P. C. P. R., 2019. BUSINESS TOURISM CONSULTING:
a study of SEBRAE-AM. Applied Tourism.4(3). pp.01-19.
Lowman, R. L. and Cooper, S. E., 2018. The ethical practice of consulting psychology.
American Psychological Association.
Schmuck, R., 2020. Strategic management consulting in Hungary. Strategic Management.25(3).
pp.45-53.
Tokár-Szadai, Á., 2017. Changes in the Satisfaction with Consulting Services According to the
Opinion of Entrepreneurs in North-Eastern Hungary 2001-2016. Journal оf Contemporary
Economic аnd Business Issues.4(2). pp.85-96.
Yim, H. W., 2018. A study on development of SMEs Start-up Consulting Course by
Convergence subject STEAM. Journal of Convergence for Information
Technology.8(6).pp.381-387.