Business Consulting: Analysis of Challenges Faced by FSB and Recommendations

This report provides an analysis of the challenges faced by FSB and recommendations for expanding their product portfolio. It includes a PEST and STP analysis, as well as recommendations for hiring specialized teachers and improving communication with students.

Project

Table of Contents
INTRODUCTION ..........................................................................................................................4
MAIN BODY...................................................................................................................................4
Identify who the client is and what is the problem they are facing ............................................4
Analysis.......................................................................................................................................4
PEST Analysis............................................................................................................................5
STP Analysis...............................................................................................................................6
CONCLUSION ...............................................................................................................................7
REFERENCES................................................................................................................................8

INTRODUCTION
A business consulting refers to professional who provides professional or expert advice in
a particular area. This area can be related to any spectrum such as security, management, law,
accountancy, human resources, marketing, engineering, financial control and digital marketing
etc. A business consultant basically involves in the planning, implementation and education of
business as well due to which they can provide result oriented work to an organisation. So the
role of business consultant is very important at organisational level(Ciambrone.,2018). The
present report will cover discussion about the particular client and the difficulties faced by them.
The report will also cover analysis about the problem breaking down in the critical manner
analysing it and also about the client important areas. Such as target market, competitors and
factors of influential level from the external environment. Moreover the report will cover
discussion about the main issues they are facing.
MAIN BODY
Identify about the problem and client as well
The client is from FSB and it is also known as Fairfield school of business which is located in
the heart of Croydon. Basically the college is not co rely of management and the issue is that
they want to expand their product portfolio. The focus is on this spectrum that they want to
initiate in the upcoming year qualification of professional level. These courses are not needs of
human resource for any qualification of professional level such as CIMA orr ACCA that can be
adopted in particular areas (Gorissen and et.al., 2016). In the overall manner, the main issue is
that they have to give suggestion to the senir management of college on developing professional
qualification and merits of adopting it. It has been done with this purpose thatcompetitorsdo bot
offer for achieving advantage at competitive level over competition.
The issues which are facing by senior management for introducing new coerces in front of
the students -
Firstly, shortage of specialized teachers in ACCA and SIMA college. It means without
having specialized teacher in any subject the courses are not effectively implemented. Because
when students are doing specialization in any specific course then student get deep knowledge
about particular field. Without effective teacher students also did not get right directions for
securing their career path (Chen, Williams and Tran, 2019). It leads to decrease the learning

habit of the students which is not good. In comparison with other institutes their revenue are
decreased due to low specialised teachers.
Secondly, Competitors like LSST – It means that LSST is creating problem to other
ACCA and SIMA because LSST is the largest college. Due to having specialized teachers in
their in their college their popularity are highly increased. It enhances their opportunity for
attracting the large number of students and their profit are also increased easily. Due to their
effective reputation their senior level management of school are attracted for providing this
facility. But this creates financial loss to the ACCA and SIMA college.
Thirdly, Loss of students – It means that when institute are not facilitating best courses to
students then the trust are easily decreased for long time (Guptaa, 2020). Due to this the services
of the educational institutions are not worked properly which creates negative impact on their
image. Due to availability of lower courses parents stopped sending their children to schools or
colleges. Non availability of effective courses also create the negative relationship with
customers for long time.
Recommendations
From the analysis above information it is concluded that for execution the courses it is
necessary for college management that they must appoint highly qualified teachers. Due to
hiring qualified teachers students will gain new knowledge about various subject and in
specialized field. Because these knowledge is essential for enhancing their career growth in long
term. Specialized teachers are also helpful for maintaining friendly relations with students.
These relations are highly essential for understanding their problems effectively. Effective
teachers also helped to enhance the presentations and communication skills of students because
these skills are important for handling any type of situations easily.
Analysis
For fulfilling the requirements of competitor analysis there are certain frameworks that
can be taken into consideration. These frameworks basically includes SWOT, STP and PEST
analysis.

PEST Analysis
 Political Factors: Political factors are those factors which talks about the the country's
political stability and their related aspects along with legal issues as well. It has been
observed that due to BREXIT deal, it becomes difficult to maintain the strong
relationship with other country as well (Healy and et.al.,2015). The stronger the country
has political stability then business decisions can be taken into smoother manner without
any influence of political reasons.
 Economic Factors: There are certain factors which affect the overall performance of a
country. The country's economic situation is majorly affected by GDP trends, diverse
economy and foreign direct investment. It has been observed that business deals rates
and tax rates are majorly influenced through inflation and price rates that are offering to
their customers and businessman as well. The unemployment condition of the country
also affects the image of country due to which it influences the economic condition of a
country.
 Social Factors: Social factors are those factors which can affect population of UK
country and government as well. affect the UK government and population as well. It has
been observed that population of UK country is approximately going to reach around 74
million by the year of 2039 according to National Statistics. As this country is world's
most biggest consumer market so different sectors can gain profits from different fields.
The education system of the country is also updated through latest information which
includes mythologies of teaching and learning as well. The UK citizens also put
themselves in the high income earners due to the unemployment rate and reasonable
inflation rate. That’s why the per capita income is higher and they fall under the category
of top countries.
 Technological Factors: It has been observed that UK country has world’s leading
research and development institutes and they are always with this approach to break the
barrier in every field(Lăzăroiu., 2015).They basically provide opportunities for
entrepreneurs. In the country’s economy every kind of invention and development
contribute in terms of positive development. Every kind of invention and development

contributes into the country's economy. So different kinds of technologies and innovation
can help a country in terms of their further development and growth.
So this analysis is helpful in terms of understanding the competition level and can also helpful in
terms of their strength and weak points as well.
STP Analysis
This is a analysis which basically stands for targeting, positioning and segmentation. This
analysis is basically a three step process that allows for proper development of actionable
marketing strategy.
Segmentation: Market segmentation is basically all about process of dividing the
business market and consumer into appropriate manner(Luftman and et.al., 2017). It is basically
based on certain kinds of characteristics and consist of potential customers in to sub group of
customers. The market is segmented on the basis of demand into the market and which is
basically based on the certain characteristics of study pattern and universities in UK country.
Segmentation has also been done on the basis of different kinds of students at the college and
according to different backgrounds as well.
Targeting: Targeting is all about breaking the audience into appropriate manner into
segments and after that design the market activities accordingly. It is basically about reaching out
to the segments that is most likely towards the efforts(McClements and et.al., 2015). This kind of
activity basically increases the success rate of an organisation. In reaching towards the potential
customers. The target customers are the students of this college. They are of different age group.
Positioning: It is basically about the kind of image they want to build up in the minds of
their customers. Positioning plays a very important role in the marketing and at organisational
level as well. Positioning can also be done with support of different social media platforms and
technological apps. According to this issue they can position the market through support of
technological developments and apps as well. As today's youth is majorly on social media
platforms so its easier to target their customers and can also convey their message into effective
manner.
So these frameworks are helpful in terms of doing competitor analysis into effective
manner with result oriented actions as well.

CONCLUSION
After the analysis of above information it is concluded that business consulting is a
important element for facilitate proper guidance to students. It is also essential for running
educational institutes such as ACCA, SIMA and LSST effectively and also for increasing their
revenue in long run. With the help of effective Specialized teachers all these institutes are able to
keep proper communication with parents for long time. The performance of the students are also
maintained for long time which leads to increase reputation of institutes for longer period.
Therefore effective course are highly important for provide good guidance to all aged people for
moving their life in write direction.

REFERENCES
Books and Journals
Ciambrone, D. F., 2018. Environmental life cycle analysis. CRC Press.
Gorissen and et.al., 2016. Transition thinking and business model innovation–towards a
transformative business model and new role for the reuse centers of Limburg,
Belgium. Sustainability, 8(2), p.112.
Healy and et.al., 2015. Consultant report securing australia’s future stem: Country
comparisons. Australian Council of Learned Academies.. Recuperado de http://www.
acola. org. au, 6.
Lăzăroiu, G., 2015. The role of the management consultancy industry in the knowledge
economy. Psychosociological Issues in Human Resource Management, 3(2), pp.71-76.
Luftman and et.al., 2017. Enhancing the measurement of information technology (IT) business
alignment and its influence on company performance. Journal of Information
Technology, 32(1), pp.26-46.
McClements and et.al., 2015. Can BIM enhance trust in Client Consultant Relationship. Proc of
2nd CITA BIM Gathering 2015, pp.39-46.
Chen, J., Williams, C. and Tran, T.S., 2019. Internal Consulting Units: A Flexible
Friend?. Management Consulting Journal, 2(2). pp.65-74.
Guptaa, V., 2020. Divergent Creativity for Requirement Elicitation Amid Pandemic: Experience
from Real Consulting Project. Proceedings http://ceur-ws. org ISSN, 1613. p.0073.