Business Consulting: Analysis of Problems and Solutions for LSST and FSB

This report analyzes the problems faced by LSST and FSB and proposes effective business solutions through competitor analysis, segmentation, target audience identification, and recruitment of skilled employees. The top three issues faced by the clients are related to the HR department, marketing department, and lack of skilled academicians.

BUSINESS
CONSULTING

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY..................................................................................................................................3
CONCLUSION................................................................................................................................3
REFERENCES................................................................................................................................1

INTRODUCTION
Business consulting is an activity that has been performed by business consultants that are
generally involved in the work areas that are related to certain departments such as human
resource, marketing, accounting and financing. They are the ones who are responsible for
improving companies operations by assessing their weaknesses as well as propose effectual
business solutions (Carbajal Burgos and et.al., 2020). This report will elaborate the concepts by
taking two organizations such as LSST and FSB into consideration. The study will highlight the
problems faced by the clients, present areas of importance to the client such as target customer
market, competitors along with influencing factors from external environment. Apart from these,
the information will also gathered related to the top three issues faced by the client.
MAIN BODY
1. Identify the clients name along with the problems faced by them
The clients that have been identified are FSB and LSST who are facing individual issues.
This study is about analysing the problems which is one of the effective ways to find out the
solution to the issues. Project A is related to the decision which has been taken by FSB which is
namely as Fairfield School of Business in order to launch a new course in the academic portfolio
of the establishment. Their primary aim is to launch a portfolio which ensures that the
professional knowledge on human resource has been developed. The business problem that has
been faced by the FSB is about the new course which has been launched by HR as this is one of
the most significant aspects among the modern workforce (Savchuk, 2018). In order to make the
whole course beneficial and effective enough FSB will have to make sure that it has the ability to
attract more and more students which can only be done by recruiting staff members. The
availability and choice of staff are among the most important aspect within the FSB now. This
problem has been generated because the FSB wants to recruit right type of candidates within
their organization.
Project B is related to the LSST which refers to London School of Science and Technology
who are facing problems that are related to the marketing department of the establishment. The
problems have been generated because of the lack of skills and experienced academicians within
the organization (Rue, Ibrahim and Byars, 2019). Another most significant factor that generates
issues is related to the recruitment of high profile staff members within the establishment. This

problem requires solutions by researching over the contemporary marketing knowledge as the
firm recently is unable to achieve competitive advantages because of such kind of challenges.
2. Research over varied areas of importance to the clients
Project A
Research has been done in various areas in order to provide detailed information such as
competitor analysis. As per complete evaluation, it has been identified that Province College,
TCNJ and Bentley University are the major competitors of the Fairfield School of Business and
thus they are highly concerned about such competitive establishments because they have the
complete ability to attract more and more students within their campus. Hence, the FSB needs to
make appropriate strategy in order to take competitive advantages which are completely
develops on the basis of competitor analysis in order to achieve success by the organisation. In
context of segmentation the procedure that needs to be followed by the Fairfield School of
Business is psychographic segmentation as they offer various choices for courses. The choice of
courses is greatly dependent upon the interests of the students, current lifestyle, value as well as
personal traits of the candidates. The segmentation helps to discuss things on the basis of certain
parameters for instance, if an individual does not have any kind of interest in human resource,
then the candidate will not like to study the subject as well. Hence for this, the segmentation is
the most appropriate and effective way to deal with their issues by the FSB. In context of target
audience, it has been identified that the establishment have to set their target candidates and for
that they have to adopt certain activities (Wanda and Razak, 2018). The activities are related to
seeking people those are in requirement of professional degree, accounting them on an individual
basis, audit them and provide consultancy to the firms in order to identify candidates or students
to get them recruit and corporate employees as well as leaders within the enterprise. With the
help of all these actions, the FSB is able to attract people which help to achieve success in the
market place. Hence, the Fairfield School of Business must have to become very careful at the
time of setting the target audiences for them.
In order to position their services among the candidates FSB should focus towards position
them by provide them services which has been offered by the firm. It is the essential aspect that
the HR professional degree has not been offered by many of the establishments. The firm offers
ACCA and CIMA degrees in HR that is highly helpful in order to attract more students. This also

helps to improve the quality of the services that has been provided to the Fairfield School of
Business. For that, there are certain skills along with expertise people who are having high
experience and can able to work within team are required. The candidates are categorised into
specific departments such as accounting, human resource, finance, IT, communication and
auditing.
Project B
For project B i.e. London School of Science and Technology competitive analysis is
significant in order to achieve success. NSBM, University of East London, Vobium
Technologies, UCAS and IMT Dubai are the major competitors of the firm. The LSST have to
concern about these organisations because they have complete ability to attract students within
their premises. The strategy that is prepared on the basis of competitive analysis, then the firm is
able to achieve success. For this, primarily the LSST needs to segment their market out of which
it has been identified that psychographic segmentation is greatly effective because it is helpful in
order to focus towards the interests and attitude of the target audiences. This will help to analyse
the interests and ensure that LSST has the ability to provide focus towards that. Their target
audiences are business leaders, auditing bodies, accounting professionals, business graduates as
well as financial professionals. However, the LSST should be very careful in the time of setting
their target audiences (Akbar, French and Lawson, 2019). The competitive firm are able to
provide high level of satisfaction to the students hence the firm also position itself by focusing
over quality as it helps to attract more students. This also helps to develop a brand image for the
business in the market. Skill assessment is also an essential task in terms of ensuring success.
These are the kind of skills which are required to make sure that the problem faced by them is
completely resolved.
3. Top three issues, the client is facing
The problems that are faced by both the organizations are complex in nature and needs urgent
resolution of such issues. With the help of getting timely resolution, the firms are able to achieve
success in the market place. FSB is facing challenges regarding the HR department which can be
resolved by following psychographic segmentation n the market space. LSST also follows the
similar kind of procedure in order to solve their personal issues such as related to the marketing
department of the firm. The ways of solving the issues are similar but the problems that has been

faced or encountered are different from one another. With the help of using certain skills, the
management staffs of the individual firms are able to resolve their issues or problems. Another
issue is related to the lack of skilled candidates or academicians within the establishments also
generate issues for the enterprise. Hence, they require recruitment of high profile people or staff
members within the organization (Soltis, Brass and Lepak, 2018). Although it requires research
over contemporary marketing information and without that the firms are unable to achieve
competitive advantages. Thus, the top three issues are HR department, marketing department
problems and lack of experienced and skilled academicians which greatly create problems for
both the organizations.
CONCLUSION
From the above report, it has been concluded that both the organizations such as Fairfield
School of Business and London School of Science and Technology both are facing individual
problems within the market place and hence requires urgent solutions in order to achieve success
and get rid from challenges. The above represented study had described that each issue requires
certain amount of attention over diversified areas such as the firms have to get their competitive
analysis, segmentation, identify their target audiences, ways to position themselves in the market
in front of their other competitors and recruit highly skilled employees or candidates in
diversified departments. The members then categorised into different teams such as IT, human
resource, Finance, auditing as well as communication. All these members will help to resolve
specified issues and stops to generate further problems.

REFERENCES
Books and journals
Akbar, M.B., French, J. and Lawson, A., 2019. Critical review on social marketing planning
approaches. Social Business, 9(4), pp.361-393.
Carbajal Burgos, M.E., and et.al., 2020. Business consulting–FM SAC.
Rue, L.W., Ibrahim, N.A. and Byars, L.L., 2019. Human resource management. New York:
Mcgraw-Hill Education.
Savchuk, V., 2018. Graphic Model of The Target Audience of Psychological Influence in Social
Networks. Information & Security: An International Journal, 41, pp.81–93.
Soltis, S.M., Brass, D.J. and Lepak, D.P., 2018. Social resource management: Integrating social
network theory and human resource management. Academy of Management
Annals, 12(2), pp.537-573.
Wanda, M.N.M.S. and Razak, F.Z.A., 2018. Cultural influence and international marketing: A
review of dimensions and market entering. EXCEL International Journal of
Multidisciplinary Management Studies, 8(7), pp.12-27.
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