This presentation discusses two case studies of LSST and FSB, focusing on their marketing strategies, competitor analysis, segmentation, targeting, positioning, and team skills. It provides insights into how business consulting can help organizations overcome specific issues.
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Table of content Introduction Case Study 1 Business Problem Case Study 2Business Problem Conclusion References
INTRODUCTION Business consulting is a process involve delivering the proper consultancy to an organisation in order to undertake a certain specific issue face by the company. This PPT will discuss two different case studies where two organisations are facing certain specific issue that can be dealt with the use of proper strategic solutions. The chosen firm for this report is LSST and FSB which are privately managed college in an Academic sector The PPT will describe the target audience and competitor analysis in order to specify projects has a strong presence in market.
Case Study 1: LSST Problem LondonSchoolofScienceandTechnology(LSST)facesanissueof marketing because the organization wants to decide to increase its products portfolio and as a result, there are no specific marketing strategy used by it. This in turn affect the overall performance of a company and also students will not be attracted easily that affect the sales of a business. Though it is one of the biggest college in UK and also operates from last many years, but still there is a need to focus upon the marketing style that helps to gain the competitive advantage over a competition.
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Competitor analysis In London, there are top 9 competitor who also provide the same services as provided by LSST. Due to changes in demand of people and students,LSSTalsotrytoinnovatethe services accordingly. This in turn assists to generatethebestoutcomesandcreate positive impression upon the users as well.
Segmentation LSST uses geographical segmentation in which students are targeted on the basis of country, city, language, climate, density, population and area. Thiswillfurtherinvolvecompany focuses or segment its product for the middleandupperclasseconomic background of customer base
Targeting Targeting involve all the core ways to attractpotentialsegmentmarketof LSST. The targeting strategies adopted by the companyinvolvemassmarketing where company try to focus at a mass level to sale its products.
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Positioning Each organization position itself to attract new customers by using effective marketing strategies and this in turn reflects its positioning strategy. Therefore, offering unique services pertaining to academic assists them to attract the range of students and improve the performance as well. However, if LSST uses price based segmentation then it creates an issue for a firm because sales of a business affected directly. Thequalityofservicesofferedtothestudentsisalsoconsideranother positioning strategy of a firm that helps to generate the best outcomes.
Skill, expertise and experience of team In order to improve the issue of marketing within LSST,thereisaneedtodevelopeffective professional skills among the team.This involve communication skill, research ability, problem solving ability, technical skill and such like of capabilities. Themanagementmustpossessestheskills pertaining to innovation and IT because to offer products in market effectively, the sales of LSST automatically improves.
Case study 2: FSB Further the professional need to have an expertise in understanding about the market demand and requirements. This is an important feature that professional need to possesses that helps to understand the customer desire and allow the potential customer to make a buying decision of company products. All the experience holder employees for the company must be hired because it helps to present the services in market so that effective results can be generated. The team of the marketing must have expertise that assists to improve the level of competition and this in turn assists to improve the issue up to some level.
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Competitor analysis There is a strong competition in the marketofUKbecausethereare various Universities who also offer the same services to their customers. Also, it can be stated that in order to attract the range of customers for the new offered services, there is a need to position itself to attract the range of customers.
Segmentation FSB uses geographical segmentation for the company and that is why, it helps to attract range of new people towards it. Alongwiththis,therearerangeof students who also attracted towards it in ordertoimprovetheoverall performance.
Targeting Company usesconcentrated marketing practice as a part of targeting strategy adopted by the company. This technique allows the company to focus only on the specific customer area so that HR can improve the overall performance of a company. FSB also associated with the information technology sector that allow the business venture to follow this technique to convince the buying decision of the customers which in turn assist to improve the overall performance.
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Positioning FSB position itself at high which helps to generate the best outcomes for the company. Also, it can be stated that there is a need to gain attention from the people and for that they have to position itself which makes the company differentiate from others. Further, HR can also use effective strategies in order to attract the employees for the company by considering their skills and expertise towards a vacant position.
Skills and expertise of team Among HR representative, employees must possess effective skills like, communication that helps to let the people understand about the key roles and responsibilities. Along with this, all the new employees must be hired on the basis of their skills and expertise that further makes them able to improve the results in the context of financial performance. Further, it can be also stated that management of the FSB also requisite to have an expertise in leadership and management capabilities. They all have a skilled employees who knows how to use digital advance technology so that effective results can be generated.
Conclusion By summing up above PPT, it has been concluded that both project i.e. companies faces issues and there is a need to solve the same which in turn assists to generate the best outcomes. Through STP, company understand the target audience and there is a strong competition faced by the companies in the market. Along with this, it has been further concluded that different skills and expertise of a team should be included that helps to improve the overall performance of a company.
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