This pitch presentation aims to identify the issues faced by London School of Science and Technology (LSST) in the higher education industry and provide viable recommendations for resolving those issues. LSST is facing competition from new entrants, a limited scope of market, and a decreasing pool of skilled teaching staff. The presentation suggests solutions such as adopting two-factor theories to attract and retain skilled staff, increasing the product portfolio, hiring skilled administrative staff, changing the recruitment strategy, and positioning LSST as a responsible employer. The presentation also includes a review of the industry and competitors, as well as a fit between the client's requirements and the combined skills of the team.